Wenzhou: Brand Integration Stores Can Help Small And Medium Clothing Brands Respond To The Impact Of E-Commerce.

< p > since 2013, it has been awarded the national "a target=" _blank "href=" http://www.91se91.com/ "textile" /a "a target=" _blank "href=" target= "> clothing brand center pilot city. Wenzhou has been actively exploring the effective way to start the local brand.

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< p > February 26th, the brand research team of the China Textile Industry Federation launched a dialogue with the Wenzhou clothing trade association and local enterprises, and discussed the related issues of Wenzhou clothing in brand building.

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At P meeting, Zheng Chenai, President of the Wenzhou clothing trade association, said that at present, the development of China's commercial clothing brands has been sufficient enough, and the market volume of commercial clothing brands has also become saturated.

Zheng Chenai believes that the future opportunities of Chinese clothing will focus more on "a target=" _blank "href=" http://www.91se91.com/ "designer" /a "brand market, and they are also a brand that can truly represent the personality and characteristics of Chinese clothing in the future.

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Su Baoyan, deputy director of the brand office of the China Textile Industry Federation, agrees: "at present, many local governments have listed the clothing industry as a cultural and creative industry, and support the development of the special clothing enterprises and designer brands." P

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< p > but at present, the development of many distinctive clothing brands and designer brands is still in its infancy.

Therefore, in the initial stage of brand development, there are often many difficulties because of insufficient financial strength and low brand awareness.

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< p > for this reason, Bao Lin, chairman of OHO group, who has pformed from OEM to independent brand, said that the two or three line shopping malls in Wenzhou are limited in terms of people's traffic and other factors, and have little help in its brand.

In this regard, Bao Lin hopes that Wenzhou can assemble small and medium-sized brands with the same positioning, and cooperate with well-known commercial complexes in the form of brand integrated stores.

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< p > at present, Wenzhou clothing brand has launched a positive exploration in channel development.

According to Zheng Chenai, the men's clothing brand Joe ton currently has a factory store, and last year, the brand factory store's turnover reached about 10000000 yuan.

At the same time, at present, many Wenzhou clothing brand enterprises also put forward the voice of big stores and integrated stores to deal with the impact of the electricity supplier.

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< p > although the development situation of the whole garment industry is not very optimistic, but in Zhejiang snow music < a target= "_blank" href= "http://www.91se91.com/" > dress < /a > General Manager Xu Zhiyong seems that as long as there is a good external environment atmosphere, Wenzhou clothing still has great room for development.

"Sometimes it is not the most important thing for the government to give specific financial support to the enterprises. The most important thing is that the government must create a good business atmosphere for the development of the garment industry."

Xu Zhiyong said that it is not too late for Wenzhou to revive the garment industry again, for fear that such initiatives and policies will not be sustainable.

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< p > and for children's clothing brand Pepe Bea Bea, the biggest difficulty is that the talent environment in Wenzhou is not ideal.

Huang Shiyi, executive director of Pepe Bea Bea, said that the poor mobility of talents made Wenzhou enterprises have limited choice of talents.

At the same time, in the face of the majority of SMEs in Wenzhou, Huang Shiyi believes that Wenzhou enterprises need to be guided by the government if they want to become bigger and stronger in the future.

"Wenzhou's clothing counterparts are more inclined to do their own business, and they do not have much communication with each other. Later, we should strengthen the communication between garment brands and enterprises."

Huang stressed.

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