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Women'S Shoes Are New Targets In Line With Market Predicament.

2014/3/18 15:30:00 25

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in the recently held China ASEAN shoes marketing conference, Li Bin, Deputy Secretary General of the Pearl River Delta shoes Marketing Association, said that since the second half of 2012, China's women's shoes industry has entered a channel of slowing down in marketing and profit growth. More people in the industry analysis, 2014 women's shoes market will continue to show a downturn, the next 3 years will be the key period of the survival of the fittest in women's shoes industry. 
 2013, the days of Chinese women's shoes manufacturers were quite difficult. 
Less than P, Daphne, whose image of the laurel goddess of S.H.E has been deeply rooted in the hearts of the people, has been running low in 2013. Its performance Bulletin released in January 20th showed that sales of Daphne's core brand in the same store fell 10.4% in 2013, and its core brand business in the fourth quarter of last year fell by 5.4% year-on-year. On Saturday, the company said the company achieved 1 billion 882 million yuan in 2013, up 19.94% over the same period of the previous year, and the net profit of shareholders of listed companies fell 28.95% over the same period. The BELLE international financial report, which is based on footwear, shows that in 2013, its operating income was 36 billion 250 million yuan, an increase of 10.3% compared with the same period last year. The sales volume of footwear increased by 5.9% over the same period last year, and the growth rate of footwear agency declined significantly. Its footwear agency brand also appeared the first negative growth in 4 years. 
 multiple plight forced women's shoes giants to tighten their belts, live in compressed stores, and actively expand their online businesses. 
 in the first three quarters of 2013, Daphne stores basically expanded, but in the fourth quarter, they closed down their stores directly, and the number of outlets decreased by 222, and the number of franchisees decreased by 23. In 2012, 418 stores were added, but in 2013 it dropped to 120. 
 in fact, the slowdown is not only true for offline stores, but also for online shopping. This is a sign of weakness in consumer demand. 
Wang Enbin, public relations director of BELLE International's shopping website, excellent purchase network, said in an interview with our reporter: "the sales growth of the super purchase network last year was more than 50%, and this figure reached 100%~200% in the first two years." P 
 for brand women's shoes, the Internet has different advantages than physical stores. 
 "for the two or three tier cities, many women's shoes" sink "can not go down, not enough physical stores. Wang Enbin said. In addition, online shopping has also increased the choice of consumers. 
 industry analysts believe that the women's shoes market will remain depressed in 2014, and the next 3 years will be the critical period for the survival of the fittest in women's shoes industry. Leading enterprises will also reduce the expansion speed of stores, while substantially enhancing the promotion efforts in the field of e-commerce, so as to minimize costs and maintain profit margins.