"Swiss Made" Adds Modern Fashion Week Romance.

< p > Armani, Gucci, Fendi, Hermes, Dior, Chanel, Burberry...

Originally from Italy, France and the United Kingdom, they are known as "fashion luxury" as a well-known brand. They have been joined together in the Baselworld exhibition hall, adding a modern romantic atmosphere to this rigorous and precise "Swiss made" watch stage.

Their multi-storey exhibition hall is almost the same style as the brand flagship store. Although it is used temporarily for a week, from window display to interior decoration, and even all kinds of special air fragrances, it is more luxurious than regular shops.

A larger and more luxurious exhibition hall, a higher proportion of fashion brands, shows the growing popularity of fashion brands in the Baselworld industry and the whole clock industry. This year's Emporio Armani exhibition hall fully embodies the strong extension force of fashion crossover watches from the design style.

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< p > as the whirlpool artist Windham Lewis of the early tenth Century put forward in his book "time and Westerners", "fashionable brain is the brain that refuses time constraint" (Wyndham Lewis).

The clock extension of fashion brand is different from the brand of traditional watch industry. It refuses to be bound. It often shows time in a more sophisticated way.

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Installation of the mysterious clock, to the world watches designed by Louis Weedon for travelers, with strong brand identification; from Chanel, the brand symbolizes Camellia into the wrist watch design from the surface to the core, to the Dior's advanced custom-made evening skirt pendulum type automatic balance wheel; and Emporio Armani because of < a href= "http://www.91se91.com/" target= "_blank" > < /a > < a href= "a" "" "" > "cloth > < soft > fit, the body falls and flows like the appearance of the wrist watch series" fashion "is not only reflected in the wrist watch design, but also penetrates in a structure, function, and even a way of life and philosophy of life. < p > from the public mind, the first time for luxury goods, the time limit for Hermes, the exclusive patent mechanical watches and the invisible movement.

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< p > this time the Baselworld watch and Micro Technology Federation (CFHM), Patrice Besnard, is from the fashion capital of Paris, France.

Most of the 60 brands under the Confederation appear in the image of "fashion brand watches". Although most of these watches are Swiss and Swiss made, the French brand DNA is very different from the traditional Swiss watches.

Besnard said in the interview that today's French watch industry is more inclined to define watches as a accessory, and notes that the habit of Chinese consumers has begun to shift from traditional clocks to jewelry, jewelry and other consumer goods.

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< p > The Godfather Giorgio Armani of fashion industry is also ambitious for the clock industry.

This overlord from the fashion empire of Italy recently announced the opening of its first Emporio Armani Swiss Made Swiss watch series at the Baselworld exhibition.

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< p > from the fashion industry to the watch industry is a natural result for Armani.

It is reported that this series of watches will be synchronized with the launch of Baselworld new products and will be sold in the designated stores worldwide in March 27th.

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< p > twenty-first Century: How did you start in the fashion industry? < /p >

< p > Armani: it's a long story, a passion and dedication to life.

I stumbled into this industry because I wanted to create "a href=" http://www.91se91.com/ "target=" _blank "dress" /a for real people to meet their needs.

But my growing environment has nothing to do with fashion.

After I gave up studying medicine, I began working in La Rinascente, the most famous department store in Italy.

I was very interested in fabrics, trimming and edition, and I was able to learn from Nino Cerruti master soon.

This is the beginning of my fashion career.

I soon developed strong and creative ideas and determined to show them.

In 1975, with the inestimable help of Sergio Galeotti, I launched my own brand.

After that, as you know, it has become history.

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< p > twenty-first Century: what makes your brand unique? < /p >

< p > Armani: whether brand aesthetics or product itself, Armani's design has two distinctive characteristics: simplicity and softness.

I am committed to creating clothing that can naturally fit the body curve.

Clothing should be fashionable and comfortable, and must not obscure and obscure the wearer's personality.

Moreover, over the years, I have developed a series of lifestyles from jeans to watches to hotels: different categories, and implementing the same elegant and refined concept.

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< p > twenty-first Century: how will the Emporio Armani watch evolve? What will be the new product in 2014? < /p >

< p > Armani:Emporio Armani wrist watch was first introduced in 1997, and has become a world-famous fashion watch brand series so far. I am very proud of it.

The main new products in 2014 will be the Swiss Made Swiss made series featuring modern modeling, innovative design and classic style.

We are committed to combining the elaborate design with the Swiss proven manufacturing process.

The result of this birth is, in my view, the ultimate display of elegance and refinement.

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< p > twenty-first Century: which wrist watch is most proud of you? Which new product is most exciting and exciting for you? < /p >

< p > Armani: I am proud that I have created a series of highly personalized and classic watches, whether from design or from the perspective of technology and technology.

I am particularly proud of the gold plated automatic mechanical watch of the Swiss Made Swiss made leather strap.

The inspiration of this series of design is that when the body is moving, the cloth of the clothing is gentle and suitable for falling down and flowing.

This design also pays tribute to the style of 30s and 40s that brought me countless inspirations.

Although the wrist watch industry is relatively late.

I think the Emporio Armani watch has made some progress, and the Swiss Made series is also the display of creativity and quality that I have achieved in the watch industry.

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< p > twenty-first Century: which wrist watch are you wearing now? < /p >

< p > Armani: the wrist watch I wear is an emotional object.

It was a stainless steel timepiece, which I was given many years ago by a very special person to me.

Besides, I think the wrist watch of lizard leather strap that I mentioned before will suit me very well.

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P > twenty-first Century: how do you think your colleagues describe you in a word? < /p >

< p > Armani: workaholics and perfectionists. I think this description is very appropriate.

Because it is a very meaningful occasion, full of new ideas, products and state-of-the-art technologies.

It is also an excellent challenge to comparing our products with other brands that have a long history in the industry.

My wish is to introduce the Emporio Armani watch and join this event through the history and idea of brand and the trustworthiness it represents.

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