O2O "Force" -- From Servant Girl To Miss

< p > March 26th, the twenty-second China International a href= "http://www.91se91.com/" target= "_blank" with the theme of "strength" is the dress "/a" a href= "http://www.91se91.com/" target= "href=" > the Clothing Fair Expo (hereinafter referred to as ") will open in Beijing and will last until 29.

Under the background of industry pformation and upgrading, this year's CHIC has changed quietly. Through the vision of "all channels", "full resources" and "full mode", the platform for business and industrial collaboration has been built for enterprises.

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< p > facing the market changes, this year's CHIC local clothing enterprises take the initiative to attack, adult clothing "fun" O2O online and offline interactive mode, children's clothing to create "anime experience", unique business model to get a lot of "praise".

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< p > < strong > scan code into the museum experience O2O convenient shopping < /strong > /p >

During the period of < p > CHIC2014, viewers can scan the two-dimensional code with their cell phones, and some even shop on the spot.

Pay attention to the brand public number, win the exquisite small gifts, get the online coupons and participate in the lottery. Almost every exhibitor's exhibition hall is placed with the display board of the enterprise WeChat public number two-dimensional code.

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The exhibition hall of "fashion show +O2O experience" has attracted many spectators. < p >

Although he set up the threshold to focus on the micro signal of the local shopping mall, but the exhibition hall is still surging.

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"P" this time, the show has shown its new products in autumn and winter to the audience in 2014. The reporters found that each a href= "http://www.91se91.com/" target= "_blank" > clothes < /a > hung with tag, and the tag was affixed with two-dimensional code. As long as the audience opened the WeChat to sweep the two-dimensional code, they could start to experience O2O shopping.

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"P" is unique. In the exhibition hall of Jinyuan women's clothing, every garment has exclusive two-dimensional code.

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In the exhibition hall of the wolf family, < p >, there is also an interactive link between "sweep code and win IPAD".

"During the exhibition, we would like to scan our two-dimensional code and pay attention to WeChat and experience shopping process. You can pick up a fashionable card package free of charge.

If we return to the "Wolfgang family dare to challenge" to participate in WeChat activities, there is still a chance to win apple IPAD.

Feng Li, director of operations of the wolf family.

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< p > the industry believes that the 2014 Chinese clothing industry, O2O will be popular, which is also confirmed in this year's CHIC.

Enterprises want to import passenger flow through APP, micro shopping platform, and use this platform to enhance user loyalty and retention rate. At the same time, with the mobile end payment experience and online customer service, we can truly create a mobile Internet communication service platform to effectively integrate online and offline.

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< p > reporter has learned that in order to ensure that consumers are drained onto the line without affecting the decline of the salesperson's performance, Jinyuan and non key enterprises have implemented the reward mechanism for shopping guides to guide consumers to sweep the yard shopping.

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< p > "our shop guide instruct consumers to sweep the code shopping. In WeChat shopping, there is a set that can reflect the name of the shopping guide. This way, if consumers scan the code, the performance will be counted on the shopping guide. When the shopping guide guides consumers to reach a certain amount of WeChat shopping, there will be additional incentives."

Tang Zhongchuan, director of Jinyuan clothing and micro shopping, told reporters.

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< p > < strong > "anime experience" for successful marketing overweight < /strong > < /p >

< p > compared with adult clothing, children's clothing pays more attention to the creation of "fun and experience" atmosphere.

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< p > this small playtable design is based on the theme of "children's Fun Journey". It not only focuses on the playful and interesting clothing and peripheral products introduced by the little playground in recent years, but also gives the audience a better childhood journey through various kinds of fun and interactive experiences.

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< p > as a highlight of the exhibition, the small leather playmate invited the senior a href= "http://www.91se91.com/" target= "_blank" > designer /a and illustration designer to create a small leather BMW exclusive MINI car.

"We have designed a happy photo area to create a small skin &MINI theme atmosphere, with BMW MINI small leather cars, giving viewers a direct experience of playing a small playful playground."

Lin Junkun, a small leather brand manager, said.

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< p > it is worth mentioning that after the strong play of the last year's play, the little Playboy put the animation elements and animation themes into the terminal system to form a positive interaction between the animation concept and the terminal atmosphere.

At this year's CHIC site, the first exhibition of small leather skin shows the image of the second season animated cartoon, and the pavilion is more in line with the animation elements.

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On the other side, P's booth also blows "cartoon wind", which adds interest to the brand through interaction between animated cartoon characters and spectators.

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< p > in fact, children's clothing is regarded as the last piece of cake in the clothing industry, and competition is becoming increasingly fierce. As with the development of more mature adult clothing brands, children's clothing brands also pay more and more attention to "experiential marketing", while the "animation experience" can increase the brand's successful marketing.

Nowadays, many children's wear brands have built experience houses. These experience houses not only decorate the style, but also sell animated products. The products sold are not only children's wear, but also a href= "http://www.91se91.com/" target= "_blank" > shoes > /a > hat, bags, stationery, toys and other animated products.

The most exciting thing for kids is that cartoons, naughty castles, 3D movies, 5D movies and so on can't be seen in the clothing store's happy things, and are also appearing in the experience hall more and more.

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< p > in the view of He Guiming, general manager of thumb operation, the integration of animation experience is a win-win choice for consumers and businesses.

Big brother has opened more than 300 experience galleries throughout the country and is expected to expand further.

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