"I Am My Hero," The News Of The Shenzhen Pavilion. The Fashion Show Was Held In Beijing.

"P" in March 26th, a Beijing international fashion week Shenzhen exhibition news and fashion conference was held in Beijing.

On the occasion of the event, China's a href= "http://www.91se91.com/" target= "_blank" > designer < /a > brand integration and O2O Summit Forum and the "big wave Cup" of Chinese women's design contest, which converged on the design works of domestic colleges and universities, were also published in Beijing.

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< p > this event is sponsored by the Shenzhen Municipal Commission for economic and trade and information, Shenzhen Longhua New District Management Committee, China's a href= "http://www.91se91.com/" target= "_blank" > textile "/a" publishing house, Shenzhen a href= "http://www.91se91.com/" target = "_blank" > Clothing Industry Association, China "Zai", "" "" "" ">" clothing "< magazine >, Shenzhen Longhua new area big wave office co operation, Jin Rui fashion (Asia) Limited, Shenzhen Tiantao shopping malls management Co., Ltd. in particular support.

The leaders of the China Textile Industry Federation, the leaders of Shenzhen, and the local trade associations, shopping malls and fashion buyers all attended the press conference and delivered speeches.

Qiu Zihao, Zhu Wei te, Chen Weiyi, jasmine and Xie Hai, the equal designer, performed the fashion fashion original fashion show, and brought the southern style of fashion to Beijing in early spring. At the same time, this is also the first rehearsal of the fourteenth China (Shenzhen) international a href= "http:// www.91se91.com/" target= "_blank" brand clothing /a dress trade fair.

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< p > 2014 is a year when the dream is released. It is also the twentieth year for the Shenzhen group to take part in the Beijing fashion show.

In the past 20 years, from the "Shenzhen blossom season" in 90s to the "sunshine of the special zone" and then to the "new strength wave 2013" in 2013, Shenzhen clothing has always been committed to building Shenzhen's international fashion capital with a professional attitude and a fashionable perspective.

This year, under the theme of "fashion Shenzhen", this year is a new upgrade. With the theme of "my special style and cloud business" as the theme, through the excellent interpretation of original designers, the fashion industry, the media and the public at home and abroad show Shenzhen's achievements in the field of fashion design, which embodies the colorful modern dress culture and fashion trend of Shenzhen, showing the fashion design power of Shenzhen's "design capital".

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On the eve of the launch of the conference, Chinese designer brand integration and O2O Summit Forum was held in particular. Special invitation was invited to Wang Yao, vice president of China Business Association, director of China National Business Information Center, Zhang Qinghui, vice president and Secretary General of Chinese Designers Association, Zhai Wei, deputy general manager of Yuanyang real estate commercial real estate department, Gao Yilin, vice president of Guang Bai group, Li Guoqing, President of Dangdang network, Deng Yifei, designer representative: Peter, Chen Weiyi, and chairman of Jin Rui fashion (Asia) Co., Ltd., guests will discuss topics such as the future development of Chinese designers' integrated stores and integration of new platforms such as WeChat.

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< p > < strong > the fourteenth Shenzhen Trade Fair: Trade and trade exhibition will be pformed into a creative design exhibition < /strong > < /p >

< p > sponsored by Shenzhen economic and trade and Information Technology Commission and Shenzhen Longhua New District Management Committee, the fourteenth China (Shenzhen) international brand clothing and dress Fair (hereinafter referred to as Shenzhen Trade Fair), hosted by Shenzhen garment industry association, will be held on July 2014 10-12 at Shenzhen Convention and Exhibition Center. At the same time, the International Trade Fair for textile fabrics and accessories will be held in 2014, and 2014 Exhibition on Shenzhen clothing equipment.

After 14 years of development, China (Shenzhen) International Garment Trade Fair has become one of the most influential and largest clothing professional exhibitions in the Asia Pacific region. It has become a fashion vane and a barometer of industrial development.

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< p > with the deepening of the construction of independent brand of textile and clothing in 12th Five-Year, Chinese clothing brands have strong demand in structural adjustment, brand building, creative design and so on. This also makes Shenzhen clothing trade fair, known as brand booster, speed up pformation and upgrading. Taking "I fashion and attitude" as the theme, with professional, market-oriented and international initiatives, the new turn of traditional professional trading platform to creative design exhibition is realized through cross-border, sharing and diversified new posture.

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At the opening ceremony of the thirteenth Shenzhen clothing trade fair, the China Textile Industry Federation and the China Textile and Garment Brand Strategy Promotion Committee awarded Shenzhen "China Textile regional brand pilot - Shenzhen fashion brand creative capital" title. With the deepening of the regional brand pilot work, Shenzhen, Wenzhou and other cities in 2014 were listed as the focal points of the pilot work of China's textile regional brand by the Ministry of industry and commerce, and the policy support and guidance for Shenzhen industrial clusters and fashion creative industries were increased.

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< p > Shenzhen's pilot work on regional brands and the cultivation of famous brand exhibitions. The fourteenth Shenzhen Fair will integrate with the industrial pformation and upgrading, integrate domestic and international high-quality resources, fully promote the deep integration of brand participation in fashion, realize the perfect combination of creative design and exhibition, and innovate the business mode.

For example, under the background of the establishment of the "Shenzhen fashion alliance" by the 7 major industry associations in Shenzhen, relying on the advantages of clothing, costumes, glasses and furniture industry, the concept of "fashion living hall" is launched, and fashion elements such as clothing, eyeglasses, furniture, jewelry and so on are introduced into the exhibition to realize the Confederation of the fashion industry and make the exhibition a creative exhibition.

For example, the first launch of the "DB designer integration store" exhibition area will focus on the launch of hundreds of original designers around the world, and build up the original designer platform to support the development of original design. These designers will not only participate in the exhibition, but also will be associated with the "DB designer integration store", and will set up a "youth designers union" in Longhua, Shenzhen, to make a long-term display. This will enable designers, brands, buyers and shopping malls to seamlessly connect, attracting the cooperation of the national commercial department stores and innovating a new business mode.

If we launch the concept of "the future star" to demonstrate and support Shenzhen's "two generation" generation, this group of "two generation" inherits the entrepreneurial spirit of the previous generation of costumes. With the new perspective and new thinking of 80 and 90, we will start a new round of development of Shenzhen's clothing, and will become the hope and star of the future.

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< p > < strong > will show more famous brands and diversified cross-border cooperation < /strong > < /p >

< p > the exhibition area of this fair will be more than 70 thousand square meters, 6 exhibition pavilions and more than 3300 booths. It is expected that nearly 1000 domestic and foreign brand enterprises will participate in the exhibition. Tens of thousands of professional audiences will gather in Shenzhen.

At present, the participating brands include the famous women's wear brands in China, including BBLLUUEE, Shi Hua, Brown, Mccarth and so on.

At that time, many fashion brands from home and abroad will be dancing together to create an international fashion festival.

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< p > this trade fair will carry out a series of cross-border cooperation to innovate the traditional mode followed by Chinese fashion show.

For example, BBLLUUEE will launch a new Lifisee art space, which is followed by BBLLUUEE in the exhibition.

Lifisee has created the "cross border space" of fashion and life art. It is a cross border art fusion of fashion, music, dance, art, art salon, art training and art museum. It will invite artists across the border to hold art salons, art forums and art exhibitions.

This is an attempt to cross the border between fashion and art. It is an artistic exploration of experiential marketing, and an artistic way to rebuild emotional connection with consumers.

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"P", created by Longhua New District and Longgang District, will also provide cutting-edge creative design works, the most fashionable and creative concept, unique creative incubator function, and the sharing and optimization of design creativity.

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< p > < strong > create the designer platform and the "future star" and establish the "youth designers alliance" < /strong > /p >

< p > at this exhibition, the organizer will display 2000 square meters of booth, rich and colorful designer show and show activities, create a platform for original designers, support and promote the development of original design.

The "DB designer Pavilion" will converge on the strength of local original designers. The original designer brand alliance has gathered the professional strength of costume design, fabric design, display design, art and so on, and gathered the wisdom of the group to explore the future development trend of original design clothing and bring along the development of original local design. "The international designer investment cooperation area" will also invite international famous brand management organizations and famous brand designers to appear at the fair, and carry out high-level interaction with Chinese brands and designers, further promoting the exchange and cooperation between domestic brands and international brands.

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< p > this exhibition will launch the first private custom concept area and the "future star" concept area, especially for many two generations of Shenzhen clothing. They inherited the entrepreneurial spirit of the previous generation of costumes. This group of "two generation" regression and the rise of post-80s consumption power will promote the new round of development of Shenzhen clothing, and will become the hope and star of the future.

For this reason, we will set up a "youth designers union" in Shenzhen Longhua big wave clothing base for a long-term display, which will seamlessly connect designers, brands, buyers and shopping malls.

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< p > to excavate cutting-edge designers and successfully organize the three "big wave Cup" women's costume design competition, which is also officially launched. The competition will collect works from students and designers from all major garment colleges and universities from the perspective of design and creativity, and promote original and innovative design to promote the pformation of fashion industry to fashion and creative industries.

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< p > < strong > brand industry link area innovation industry win win < /strong > < /p >

< p > based on the industrial chain and building new advantages of industrial collaboration, this exhibition will open up the industrial chain docking area for the needs of brand industry chain. With the core of "innovation fashion and advantages docking", aiming at the needs of terminal brand processing, procurement, customization and peripheral products, the "brand enterprise industrial chain docking area" will be set up. It will introduce high-quality resources at home and abroad, including surface accessories, sewing machines, cashmere, knitted prints, accessories, LED lighting, store devices, designers, buyers, etc., and achieve the zero distance industrial chain with brand enterprises, so as to realize the coordinated development of upstream and downstream resources.

The "brand enterprise industrial chain docking area" further refines the needs of enterprises in the industrial chain, and aims to build up the business opportunities with high added value and sustainable development potential for enterprises and professional spectators who come to participate in the exhibition.

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< p > < strong > large events and show highlights > /strong > < /p >

The series of supporting activities such as the brand fashion evening party, the Chinese and foreign famous teachers' boutique show activities and so on have been the focus of attention of the fair. This year, the major activities of the Trade Fair will combine the fashion with various forms of art. It will show off the colorful modern dress culture, creative concept and fashion trend from various aspects. It will show the new image of the Chinese clothing brand becoming more and more internationalized. At that time, many celebrities will talk with the fashion elite to fashion, feel fashionable and creative fashion. Marc Naancy Bnnie, Ricci, CR 'Z, Jane, silvah, Daiwei Lu, Xie Haiping, runwei, Dongchang, Wan Zefeng, Skei Ed Brown and many other fashion brands are also planning to appear at the fourteenth Shenzhen Fashion Fair. < p > the opening and closing ceremonies of the fair.

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< p > in the show side, highlighting the original design and integrating the international trend is the distinctive feature of this fashion fair. It will highlight the innovative form and the internationalization of the original design, adopt the internationally designed T stage and auditorium design, hand in hand the first line models at home and abroad, and integrate into the international fashion elements in the design of the dance, no matter the originality, form and layout will be refreshing.

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< p > < strong > forum focuses on industry innovation and change < /strong > /p >

< p > 2014, under the impact of mobile Internet, big data and cloud computing, the traditional retail channel is facing pformation. The reform and reorganization under the full channel mode will become a common problem faced by all brands and channels.

As a garment industry, how can we find a suitable business mode in the whole retail era? -- the theme of "2014 China Clothing Industry Summit Forum" around the "harmonious and win-win" in the new business environment, we will explore the rapid pformation and innovation of traditional channels to the platform service providers of the whole channel from different angles and levels.

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< p > in addition, the e-commerce forum, the financial innovation forum, and the international trend talks, creative design forum and other lines are also in the process of preparation. We will explore and interpret the O2O mode, electricity supplier, financing listing, fashion trend and design creativity, which will become an important platform for the dialogue and exchange between Chinese clothing brand and domestic and foreign shopping malls, franchisees, agents and designers.

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< p > < strong > service oriented, build an international communication platform < /strong > /p >

< p > the Shenzhen Clothing Fair focuses on the value of brand communication, and always seeks to create its own value with quality service.

The organizing committee, in cooperation with international professional institutions, invites foreign buyers and exhibitors to participate in the exhibition.

The organizing committee has invited more than 1000 senior department stores and gold medal franchisees from all over the country to participate in the exhibition. The exhibition hall has set up leisure zones for VIP buyers, providing personalized service and high-end services to exhibitors.

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The P exhibition will also provide strong media support. In addition to constantly gathering superior media resources, it will also provide an efficient and fast exhibition information service through building an information platform, using official website, micro-blog, SMS, and two-dimensional code scanning clients. The exhibition will also create a brand new promotion form of WeChat, which is a "micro Exhibition". The O2O mode will serve the whole industry chain of fashion and fashion industry, enhance the audience's experience and interaction, and convey the fashion attitude of Shenzhen trade fair. Shenzhen Trade Fair will influence the industry with a more pioneering, more open and more compatible attitude, and will add wings to booster the development of Chinese clothing.

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