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Quanzhou'S Local Shoes And Clothing Brands Embrace China'S Fair

2014/4/1 15:49:00 27

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March 26th - 29, 2014 China International a href= "http://www.91se91.com/" target= "_blank" > clothing < /a > a href= "http://www.91se91.com/" target= "http://www.91se91.com/" > dress > exposition > held in Beijing, dozens of Quanzhou enterprises exhibiting. Quanzhou's 43 independent brands comprise 5000 square meters of Shishi Pavilion, which has become one of the biggest highlights of this exhibition. This is also the first time Quanzhou enterprises have participated in the exhibition in the form of industrial clusters. It is noteworthy that many prominent achievements of spring enterprises in business mode innovation have also become the focus of this exhibition. 
 the industry believes that in recent years, Quanzhou's "a href=" http://www.91se91.com/ "target=" _blank "textile" /a "clothing industry, after the expansion of brand and opening up new stores, has been spanferred into the endogenous development stage characterized by cluster competition and business mode innovation. 
 industry depth adjustment declining trend 
 last year, textile and garment industry showed signs of recovery after experiencing the roller coaster of cotton prices. But in the context of sluggish sales, 2013 is also a year in which the profit deterioration of listed menswear companies is concentrated. 
 at the end of January 2014, the seven male wolves in Fujian men's leading enterprises released the 2013 performance bulletin. Affected by the macro environment, the company achieved a total revenue of 2 billion 773 million 521 thousand and 400 yuan in 2013, a decrease of 20.23% over the same period last year, and a net profit of 374 million 481 thousand and 800 yuan, or 33.26% less than that of the previous year. Seven wolves pointed out that the decline in the company's performance during the reporting period was mainly due to the weakening of the apparel retail industry and the decline in company orders. 
 from the current public information, as of March 19th, a total of 11 listed companies in 78 textile and apparel companies in two cities have issued 2013 annual reports, and 32 have released performance bulletins. Information shows that the textile and garment industry is still in decline, and the current domestic textile and garment industry adjustment is still continuing and deepening. 
 2013, the international competition in the textile industry was intensified, and the domestic economy was down. On the one hand, the apparel industry will continue to maintain overall growth and the prospects for high-end products are promising. On the other hand, due to the impact of emerging channels on the original channel, the development mode of garment industry has changed from extension to expansion in the past, and some mainstream clothing companies are facing the challenge of intensified inventory and weak growth. 
 industrial cluster holds a way out: /p >
 in order to get more opportunities and platforms for the development of enterprises, Quanzhou's textile and garment industry has made many useful efforts and explorations, which is evident from the 2014 China International Clothing and accessories fair. 
 during the current fair, the stone lions Pavilion, which consists of nearly 43 independent brands, including Ji Jile, San GIO, wolf clan, Sloan, Ji Jile, JIM 'S, big brother and Xiao PI, occupies the gold position. The pavilion occupies an area of about 5000 square meters. In the exhibition hall, the "Oriental Milan, China stone lion Shishi Pavilion" is specially set up to reproduce the scene of "Milan Boulevard" through unified image design and create the brand of industrial clusters. 
 "competition is fierce. Many enterprises are going downhill, and Shishi enterprises are jumping from competition to upgrading industrial clusters, spanforming competition from a single enterprise into a competition among regional groups, breaking the surface of their own past." The chairman of the Shishi textile and clothing chamber of Commerce and the chairman of Quanzhou San GIO Clothing Industry Co., Ltd., Dai, said, "information release is more unified, and the reception specifications of business groups are different from other exhibitors. The brand is more diversified, and the road of differentiation has attracted more attention from businesses, businessmen, participants and the media." 
In addition to Shishi, by the end of 2013, the Jinjiang textile and garment industry "small and medium enterprises alliance" was established in Jinjiang, bringing together more than ten enterprises such as Dragon International, Tianzi bathing suit, red sun socks, Longfeng textile and so on. Shi Zhengzhi, Secretary General of Quanzhou textile and Garment Association, said: "this is Quanzhou's first small and medium enterprises industrial alliance, which is of great significance for promoting industrial spanformation and upgrading." One of the promoters, Cai Zhuolong, chairman of the dragon group, said the alliance would seek cooperation on the basis of what it needed. 
 business mode innovation decision height /p >
Besides P, Quanzhou textile and garment enterprises are also able to make innovations in business mode innovation. 
Recently, P, a new fast fashion brand listed on the main board of Hongkong, has proposed the strategic goal of the next three years in the company's internal marketing conference: the spanformation from the traditional private a href= "http://www.91se91.com/" target= "_blank" to "brand clothing" /a "retail companies" to the retail companies based on Internet sales. The chairman of the company, Ding Hui, said that in 2014, the company will vigorously promote the "cloud Wardrobe" project. This is a new concept and new mode of clothing retailing proposed by the company under the background of the rapid development of the mobile Internet to the retail industry. 
At P, Quanzhou's cloud clothing Mdt InfoTech Ltd based on Shishi Oracle textile and clothing innovation cloud platform represents the highest level of information technology in the textile and garment industry in Shishi and even the whole country. Its digital ordering society, O2O management, e-commerce, customer relationship management and other industry-leading level software have been adopted by Fujian famous brands such as the seven wolves, CABBEEN, XTEP and rich birds. 
 industry pointed out that at present, brand clothing depends on the growth mode of shop opening, and the market differentiation and channel diversification are the future development direction. As the first category of online shopping, garment home textiles is expected to achieve 40% of online sales in 5 years. With the rise of online shopping, business model innovation and future industry restructuring are the general trend.