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    Three Points Of View: Interpretation Of Retail Assets And Loss Prevention Summit

    2014/4/1 15:38:00 50

    ShoppingExperienceManagement

    < p style= "text-align: center" > < img src= "/uploadimages/201404/01/20140401033910_sj.JPG" align= "center" border= "0" alt= "/" < < > >


    < p > < /p >.


    < p > 18-19 March, the twelfth retail assets and damage prevention summit sponsored by China chain store operation < a href= "http://www.91se91.com/news/index_z.asp" > Association < /a > was held in Hefei.

    More than 300 people from all over the country gathered in more than 300 industries to share and exchange the topic of "enhancing customer experience and creating value for damage prevention".

    The new technology has aroused great interest in the field of "employee integrity management", "asset management" and "shopping experience".

    < /p >


    < p > < strong > gives a certificate of integrity to retail employees < /strong > < /p >


    < p > honesty files are like banks or telephone systems. When bad behaviors happen, they will definitely affect the follow-up work process.

    RFID technology, as a contactless radio frequency identification technology, integrates EPC's large storage space, unique ID number and environmental interference. It has the functions of data writing, recognition and tracking, and is expected to be applied in this field.

    At that time, blacklist sharing and integrity investigation will be interviewing each retail store, helping to improve the quality of personnel and the formation of a good working atmosphere.

    < /p >


    < p > < strong > labeling each commodity with identification card < /strong > < /p >.


    < p > imagine if the RFID technology is used to paste the "ID card" which is uniquely identified for every a href= "http://www.91se91.com/news/index_z.asp" > commodity < /a >.

    The goods tray level warehouses are automatically identified and counted without manual counting, and it has the function of abnormal reminders.

    In the process of finding goods, the staff only needs to input the name or code in the system, and automatically flashing lights to remind the location and quantity in the corresponding positions of storage shelves.

    How much manpower and material resources will be saved and how much "carry" rate will be avoided? In the future, the retail industry will take a huge turn under the new technology background, and the retail format will also change from "labor intensive" to "technology intensive".

    < /p >


    < p > < strong > using NFC technology to promote customer shopping < a href= "http://www.91se91.com/news/index_z.asp" > experience < /a > /strong > /p >


    < p > Future retailing, whether in physical operation or in OTO mode, will inevitably tend to the concept of human text, emphasizing that "shopping is a way of entertainment and lifestyle".

    Therefore, to create a pleasant shopping environment for customers, such as "self-help shopping guide", "self-service cashier", "anti loss intelligence", so as to enhance customer self-worth and then turn into sales, is particularly important.

    < /p >


    (P) Yes, there are few such technologies in the retail industry at present, but we believe that with the increase of customer differentiation value, the increase of labor costs and the increase of storage rents,

    The retail industry is bound to get a new harvest of mode and management innovation driven by new technologies.

    < /p >

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