Shoes And Hat Enterprises In Fujian Open Up Market By Wechat

< p > a few days ago, Fujian Jinyuan "a" target= "_blank" href= "http://www.91se91.com/" > dress < /a > announced that it had access to WeChat payment in micro shopping, and chose the first hundred shops from all the stores to complete O2O layout.

Its WeChat shopping has achieved the desired results, and there are a certain amount of pactions every day.

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"P >" in Jinyuan clothing micro shopping O2O shop, WeChat shopping guide is one of the biggest features, very popular with consumers. "

According to Jinyuan clothing company Micro shopper responsible person, Jinyuan store guide salesperson guide consumers sweep code < a href= "http://xm.sjfzxm.com/" > shopping > /a >, in WeChat shopping, there is a set can display the name of the shopping guide, so that consumers sweep the code shopping, the performance is also counted on the shopping guide, when the shopping guide guides consumers WeChat shopping to a certain amount of time, there are additional incentives.

The person in charge said frankly that the incentive mechanism and the flat organizational structure also played an important role.

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< p > reporter understands that consumers' sweeping of the product's two-dimensional code in the store is an important way for enterprises to promote WeChat's a href= "http://www.91se91.com/news/index_f.asp" > shopping > /a. However, if consumers sweep the product's two-dimensional code and go shopping directly on WeChat, then the customer drainage online will directly lead to the decline of the salesperson's performance. Therefore, if there is no certain reward mechanism, shopping will be difficult to push.

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< p > in order to promote the implementation of WeChat shopping, Jinyuan dress has set up a group to run WeChat shopping. The group consists of brand, < a href= "http://www.91se91.com/business/", "marketing < /a" and other departments, and has opened up various links such as brand and marketing.

According to the analysis of the relevant personages in the industry, the success of Jinyuan is a good example. The reason why WeChat marketing (shopping) of many enterprises can not be done is because the brand and marketing have not been opened up. Although the brand is working hard to promote it, there is a conflict between the interests of online and offline marketers after the diversion of consumers, and Jinyuan dress has effectively solved this problem through the reward mechanism.

In addition, the length of docking with decision makers is also critical. Flat management can promote WeChat shopping.

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< p > related information shows that in 2013, the growth of WeChat's user volume was in a state of flux. As of now, WeChat has reached 600 million users.

Because WeChat's simple and humanized design has overturned many mobile Internet applications before, a large number of enterprises and individuals have flocked in, and local enterprises such as a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > clothing, hygiene products and other industries have launched WeChat's marketing in the "two pioneering" journey, and started WeChat shopping.

However, only a few enterprises have realized pactions in a period of time, and more are still in the stage of model exploration.

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