"Silk China" Light Up The Domestic Consumer Market

Gather silk from heaven and weave silk. Silk has long history and unique characteristics in China. Spin In terms of silk, it is the luxurious texture and natural beauty of people who come to mind. From ancient times to now, Chinese silk culture has accumulated deep connotation and embodies bright civilization. Recalling the past, the world-famous "Silk Road" has opened the first commercial and cultural exchanges between the East and the West in the history of the world. Now, how to make this Chinese cultural treasure shine a new glaring light, leading the new trend of consumption of the Chinese people, thus stimulating the silk economy and promoting the sustainable development of the silk industry has become the silk dream of every industry, and it is also the responsibility of the state and industry associations. To this end, the Ministry of Commerce's cocoon silk industry public service system project "Silk China" came into being.

According to Yu Yuenan, vice president of the China Textile Business Association and President of the silk Specialized Committee, the high-profile "Silk China" project highlights the theme of "home culture and silk dream". It aims to promote silk culture, promote domestic silk sales and promote silk consumption by promoting culture as the background and promoting consumption as the background.

"Silk, as a unique oriental flavor, is very popular in the international market. The silk industry has made great contributions to China's export earnings. Although the proportion of silk in the domestic textile consumer market is very low due to various reasons such as material, price and concept, the silk industry is once again placed in an important position with the increasing consumption demand of the Chinese people. It is believed that with the support of the government and the efforts of the industry, the silk industry can be revitalized again and the prosperity and development of the domestic silk market will be promoted. Yu Yuenan said.

　　 The three big creative exhibition area is shining.

"The silk China" will shine on the spot with three plates of great originality in the opening day of the April 8th acupuncture session. Yu Yuenan said that the establishment of the "Silk China" project means the first time to promote the domestic sales industry of silk products from the national level. As a national mass organization with silk as one of the focuses of work, the China textile business association has always promoted the silk consumption as the top priority of its work.

Yu Yuenan introduced that the "Silk China" project consists of three parts: exhibition display, channel sales and network promotion. Among them, the first plate, the exhibition will soon be displayed at the twenty-sixth China Silk Fair in Pudong, Shanghai, with the opening of the New International Exhibition Center. The silk culture, silk technology and silk products will be displayed in the form of pictures, videos and objects in the form of "China Silk Association" platform.

"At the China silk conference site, we opened up more than 300 square meters of space and built three creative exhibition areas, including silk culture promenade, modern home life hall, and dynamic show show. There are also scenes of street scenes showing by static models. clothing Outdoor ornaments and other silk products. At that time, more than 100 silk household textiles, garments, ornaments and cultural products from more than 60 silk enterprises from all over the country will show the best silk end products to our guests at the scene. Yu Yuenan said: "China's silk industry has a complete industrial chain. But in the past, people paid more attention to silk export and paid little attention to terminal consumption, especially the domestic silk market. This project is to carry out publicity activities through all-round and multi angle, further shaping the silk culture concept, inheriting silk civilization, narrowing the distance between domestic consumers and silk, and guiding the trend of silk consumption."

According to the introduction, in the silk culture corridor, the exhibits will be displayed around the five main themes of "weaving, embroidering, printing, painting and sewing" on behalf of the five production processes of silk products. They will tell people how to make beautiful silk products. In the modern home life Museum, the exhibits will be partitioned according to the daily living scenes such as living rooms, bedrooms, and study rooms, such as silk carpets, silk sofas, silk tablecloths in the living room, silk bed products, silk quilts and curtains in the bedroom. Clothes & Accessories In the study, silk books, calligraphy and paintings are used to show the use of silk products in daily household life, as well as the warmth and warmth added to their home life. In the dynamic display area, a brilliant silk product show will bring people to the forefront of fashion and feel the "new era of charm" of silk fabrics.

　　 Online and offline efforts to lead the "Silk tide"

The exhibition has a high degree of attention and influence, but it is difficult to avoid being restricted by the exhibition time and the crowd. Therefore, in order to let more consumers understand silk products and experience silk consumption, the silk China project will start the channel sales section on April 7th ~13. At that time, more than 220 silk stores and shopping malls in China will hold the "silk fashion consumption week" at the same time, so that all kinds of silk products will enter the homes of ordinary people.

Yu Yuenan said that the contradiction between the fashion of consumption and the backward technology of China's silk industry has been restricting the growth of silk culture and the growth of silk consumption. The past silk products always give people the impression that prices are expensive and difficult to handle. This is also the main reason for affecting the cost of silk. Therefore, we attach great importance to the cultivation and innovation of silk culture, with a view to improving the silk production technology and product design level as soon as possible, and today's silk products are indeed changing and constantly catering to the emerging market demand. For example, "Keri silk" launched a campaign of "all Beijing for silk quilt" launched by a number of shopping malls in Beijing to welcome the "Silk China" activities. During the event, the sale of the silk was almost sold out, making it popular and prosperous.

At the same time, in order to better expand the influence of silk culture and lead the National Silk consumption trend, the China textile business association also specially set up a network promotion section, the official website of "Silk China" project will be formally launched on April 8th, and the ceremony will be held on the spot. According to Yu Yuenan, the silk China website will use the Internet as a media to publicize project activities through various forms such as video and text, disseminated silk culture, publish silk business and product information, and introduce knowledge of silk products maintenance. "We do not want to be a pure official website, but a fashion vane that aims to make it into the silk industry."

A number of participants in the event said that the silk China activities effectively integrated the well-known silk enterprises and silk brands in China, creating a diversified and one-stop publicity and exhibition platform for silk enterprises, distributors and consumers, creating a market system for sharing domestic silk consumption and complementing each other's strengths, catering to the current aspirations of silk enterprises and silk people, and playing a good role in promoting the development of silk industry.

In recent years, with the support of the Ministry of Commerce, the China textile business association has been actively serving the silk industry, making efforts to create an industry platform for communication between upstream and downstream industrial chains, expanding marketing channels, displaying modern silk images and exchanging market information. "Li Jianhua, President of China Textile Merchants Association, has a strong silk complex, and for many years, under the condition that domestic silk is not very prosperous, he actively appealed for efforts to promote the development of domestic silk industry. This time, an important platform to promote the development of the domestic silk industry is the "Silk China" project. We have joined the Jiangsu Silk Association, the Zhejiang Silk Association, the Hangzhou Silk Association, the Suzhou Silk Industry Association and other local associations, the China Silk Museum, the Suzhou Silk Museum, and many well-known enterprises in the industry. We hope that through the government support and industry promotion, we will further expand the influence of silk culture through the opportunity of "Silk China", and promote domestic silk consumption, thus driving the transformation and upgrading of the entire silk industry. Yu Yuenan said that China's silk culture has a long history, the silk industry is complete and unified, and the demand for silk market is rising. I believe that with the power of this spring, there will be a beautiful silk consumption trend.