Interpreting Politicians' Fashion Heroes

With the development of economy and society, politics and fashion seem to be more and more popular. The political arena and the show ground are all leaders and followers. This is especially true in the context of communication in modern society. In a certain cultural environment and political situation, the right choice of fashion can win great political capital for politicians.

There is a popular saying in China, "people depend on clothes, horses and saddles". clothes You are what you wear, therefore, will not dress up, is not conducive to the shaping of personal image. Moreover, in the ever rising political arena, politicians have used it in history. Clothes & Accessories To convey signals such as wealth, power, ideals and aspirations. Egypt's pharaoh's Cobra headwear symbolizes power, Louis Xiv's red bottom. shoes Highlighting aristocratic identity. In the Forbidden City of China, the dress system has always been an important part of the ceremonial system. Styles, texture, patterns and colors are all representatives of status and status.

For a long time, it was a taboo to talk about politicians dressing up, because in people's subconscious mind, it seems to be a means of playing tricks. The politicians who want to participate in the election hope to participate in a serious and serious competition. The public should believe that their power is well established.

However, with the development of economy and society, fashion and politics seem to be more and more popular. The political arena and the show ground are all leaders and followers. This is especially true in the context of communication in modern society. Facts have proved that in a certain cultural environment and political situation, the right fashion choice can win great political capital for politicians.

For women politicians, fashion is closely related to politics. Almost all the world's women leaders are using their unique fashion language to convey ideas. The trend of "power dressing", which emerged in the 80s of last century, is an excellent case. At that time, John Mollo, known as the first wardrobe Engineer in the United States, said in his book "the success of wearing out" that wearing clothes that accords with authority and professionalism is a necessary condition for accomplishments. He found that the more women dress in the workplace, the easier it is to get promotion opportunities. Mrs. Thatcher, the former British Prime Minister, is the typical representative of the authority. Her fluffy and tall hairstyle and large overturned collar and heavy shoulder padded jacket have laid the image of "Iron Lady" in the annals of history.

However, with the improvement of modern women's education and social status, their self-confidence and courage are growing, and the dressing styles of women politicians are becoming more diversified. The most important thing is that they do not have to wear "men". Brambilla Vitoria Michel, Minister of tourism of Italy, Quentin, Bryce, former Prime Minister of Australia, former Prime Minister Tymoshenko of Ukraine, and former attorney general Dati of France, often put on the face of fashion magazines in bright and beautiful fashion style. In Asia, former president Arroyo of Philippines loved red scarlet Chinese cheongsam in the banquet of APEC and presidential palace. In the heads of many heads of state, the charming and beautiful image was particularly delicate and moving. These fashion choices give women politicians plenty of credit. South Korean President Park Geun hye's hairpin "hairpin" and long and ankle "wrinkle skirts" have long been the hallmark of her. This "combat suit" has made her take the lead from the momentum.

In the United States and Britain, the political dress is conservative and reserved. However, in the era of globalization, the new atmosphere around the world has gradually affected the fashion culture of Britain and the United States. Feminist campaigner Jermaine Greer evaluated former US Secretary of state Rice as "the most skilled power dresser". Rice loves black and avant-garde clipping, so that his image of "Hawk" is becoming more and more prominent. However, in a US military base inspection tour in 2005, she appeared in a stunning military uniform style black skirt and knee boots and overturned the stereotype of the past. The whole woman was feminine and full of vitality, which made her morale strong.

Interestingly, sometimes, in certain cultures and scenes, "poor dress attire" has won support for some female politicians. When German Chancellor Merkel first entered the political arena, German commentators were "unfortunate" and "untimely". clothing There is a lot of criticism. But with the passage of time, Merkel's "no fashion interest," conservative and invariable dress echoed her rigorous and stable political style. This style is exactly what German politics needs and strongly admired. More importantly, Merkel's fashion choice is faithful to her political image - rational, traditional, calm headed leaders who are not confused by the changes in external trends. At present, she is not only the German Chancellor, but also the first woman in the list of the most powerful women in Forbes magazine.

Open the wardrobe of women in politics, as if there are always endless topics. But that does not mean that the dressing of male politicians is boring. Today, "power dressing" is not only limited to women, but also smart male politicians who focus on the use of fashion elements to serve their political work.

Putin's personal image appeared at the outset of wrestling black belt, motorbike fitting, sea fishing expert costume and so on, which was once a hot topic of public opinion. There are also many pieces of ridicule in the bookshops. Putin's naked upper body also helps to create the image of his "tough guy". It is not surprising that Gore, the former vice president of the United States, used the $15000 monthly salary to hire feminist Naomi Wolf as his fashion consultant when he ran for president again in 2000.

In recent years, President Obama has been on different occasions. Dress up It is becoming a hot topic in the war, tax and other countries. In January 2009, when Obama entered the White House for the first day, he only wore a shirt without a suit, causing a great controversy in the US media. It was pointed out that this marked George W. Bush's old style of formal dress was being replaced by the new Austrian style of leisure. However, Andrew Card, the former White House chief, objected to this new trend. He believed that "because of respect, the White House should have its own standard of dressing, because the Oval Office represents the constitution, the American dream, and even democracy itself". Sure enough, Obama was sarcastic for wearing too much casual and old style jeans when he kicked off the baseball game. He was dubbed by the media as "wearing his mother's jeans". In addition, "fashion bazaar" has also published every single item on his body when he attended the event. Thousands of suits had been protested by taxpayers. It seems that it is not easy for politicians to strike a balance between "luxury" and "simplicity". But in the condolences of natural disasters and human calamities, the wearing of simple civilians is certainly not wrong. Clinton often rolled up his sleeves to visit the disaster area. This image makes us feel that the president understands and experiences the suffering of the people.

Although people's stereotypes generally believe that fashion Choice has a greater impact on female politicians than male politicians. But the Washington Post published a survey conducted by George Washington University. The results showed that the media coverage of politicians' dress and wear had the same effect on male and female politicians, especially when the reports were negative.