Industrial Cluster Innovation Brand Era Is Coming

With the precipitation of the industry, a large number of traditions Spin clothing Industrial clusters have accumulated many industrial advantages which are hard to compare with new clusters. But in recent years, China's garment industry has encountered many complicated and changeable comprehensive environments, and has entered a period of deep adjustment. The apparel industry cluster is also facing a new round of changes. Many industrial clusters have begun to strengthen their brand effect on the basis of the original "regional brand".

China International Apparel Clothes & Accessories In the Expo (CHIC), the excellent enterprises in the industrial cluster have been exhibiting in the form of exhibition groups, integrating their own advantages to promote the rapid upgrading and leaping development of industrial clusters: the Shishi Pavilion, the theme of "Oriental Milan China stone lion", is made up of more than 30 independent brands, and has become the largest exhibition group on the CHIC exhibition. The Humen Legion has displayed its children's business card. The 7 distinctive children's wear brands have appeared in the exhibition group; the two important domestic trousers industry clusters in Zhengzhou and West Liu are the "Chinese trousers industry exhibition group", which is also the first group exhibition of trousers industry.

Stone lion Theme Pavilion East Milan

In 2012, Shishi Municipal Committee and municipal government put forward the development strategy of "quality lions and two pioneering", formulated the "Eastern Milan" plan, decided to promote the transformation and upgrading of Min garment industry from "clothing manufacturing" to "fashion creation", and built stone lions into an industrial, city and cultural "Oriental Milan", making it a new benchmark for Oriental fashion.

In the CHIC exhibition, the "Oriental Milan Shishi Pavilion" occupies 5000 square meters, with a unified image design and layout. By displaying the scene of "Milan Avenue", it shows the strength of the industrial cluster brand in the region. The stone lions in the exhibition include the brands of Wirancis, the wolf family, the Shulu, Jinyuan, naughty and Ji Jile. They also have the brand of "potential stock", such as jubilant, power treasure, century treasure, Bossman and so on. The exhibition group was led by the Secretary of Shishi municipal Party committee, aiming at showing the elegant appearance of Shishi textile and garment industry in the process of industrial chain improvement and Baotuan upgrading.

At the opening ceremony, Shishi municipal Party committee, municipal government, chamber of Commerce and enterprises responded positively to the "2014 China clothing quality promotion declaration" issued by the Chinese clothing association, and through a series of practical quality assurance measures, made solemn promise for stone lions to build Oriental Milan, highlighting the regional brand image of Shishi, a famous leisure clothing city in China. Zhang Yongning, Secretary of Shishi municipal Party committee, said that with the participation of CHIC as an opportunity, Shishi responded positively to the Chinese clothing association's Declaration on the promotion of Chinese clothing quality, highlighting the firm determination of the Shishi government and enterprises to build the Oriental Milan, and speeding up the implementation of the Milan plan to create a new business card for the stone lion "Oriental Milan".

As a famous textile and garment city in China, Shishi is gradually transforming the brand building from "clothing" to "fashion", upgrading and transforming from "China's leisure and clothing city" to "Oriental Milan", focusing on international integration. Fashion, individuality and high-end become the main line of Shishi brand development.

"The current market competition has increased from the competition of enterprises to the competition of industrial clusters, from the competition among single enterprises to the competition among regions. In the form of industrial clusters, not only is information release more unified, but also the business group receives a higher scale, and it can attract more and more professional buyers. Tian Qiming, President of Shishi textile and Garment Association, said that in recent years, Shishi Municipal Committee and municipal government put forward the strategy of "quality lions and two pioneering", and built "talent, population and popularity" gathering cities, and formulated the "Oriental Milan" strategic plan, which not only strengthened the overall image of regional industrial clusters, but also brought endless business opportunities to the long-term development of the industry.

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Humen Legion -- a famous town for children's wear in China

Nowadays, the local government departments have formulated corresponding transformation plans and plans for their own industrial characteristics. The Guangdong provincial economic and Information Committee's "action plan for transformation and upgrading of garment industry in Guangdong province" clearly put forward that we should "create a new batch of industrial cluster upgrading demonstration areas, based on industry, cluster and enterprise three levels, highlighting the high-end, agglomeration, and characteristics, improve the level of intensive development, and promote industrial development to a new level." Thanks to the policy support of the Guangdong provincial government, Guangdong children's clothing in Humen has sprung up in recent years and has become a new force in the apparel industry cluster of Humen.

In the past CHIC exhibition, Humen clothing left people with the impression that "Chinese women's clothing town". Today, 7 children's clothing enterprises such as Humen rhino, J2 Tong pin, ha Le monkey and Xiong Bao Ding Ding, yuebi Yue, three Yuan Yi you, Bai Huixin Zi and so on are participating in the exhibition. They have been promoted to Humen, a "famous Chinese children's clothing town". They display in a unified image and create "Humen dress" regional brand. The Humen town government gave full support to the exhibition. It not only organized enterprises to take part in the exhibition, but also helped enterprises and the Organizing Committee of the exhibition to coordinate the related matters. It also provided all-round support for exhibitors' subsidies and publicity.

The 10 companies participating in the exhibition include CHIC, a regular customer of YISHION, who has been in attendance for many years. According to preliminary statistics, 10 exhibitors reached nearly 1000 cooperation intentions, and their booth welcomed more than 20 thousand visitors. According to Xie Aimin, general manager of cool clothing company of children's wear enterprise, there were 10 single spot signing for the first time, and 100 cooperation intentions were reached. Yumegumi Nobuko's booth, which is also the first time to be exhibited, is also very popular. 600 businessmen visited the merchants and negotiated a preliminary cooperation with them. They signed 8 contracts at the scene. At the same time, the channel brand debut J2 children's Library reached 150 cooperation intentions, and signed 6 contracts at the scene.

Chen Zhuo, general manager of Humen's new fashion women's clothing brand, said that he once again attacked CHIC, consolidating the existing market on the one hand, and continuing to open up the northern market on the other hand. There were 30 orders for cooperation and 5 more single spot contracts, with a turnover of about 1000000 yuan. Meanwhile, The Fresh Brand, the only menswear brand in the exhibitors of Humen Town, has also gained 28 cooperation intentions. Ha Le monkey, three Yuan Yi you, Xiao rhinoceros, Xiong Bao Ding Ding, YISHION and so on have not only displayed the brand image through the exhibition, but also have gained the cooperation intention.

In the huge clothing industry cluster of Humen, the annual output value, annual sales volume and the number of enterprises in the children's clothing industry account for about 25% of the total. It is the second largest branch after the women's clothing industry. Humen is just taking advantage of children's clothing to reinvigorate the fashion industry.

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　 Zhengzhou and Xi Liu trousers -- group exhibition

During the 2014CHIC period, the two important domestic trousers industry clusters of Zhengzhou and West Liu were jointly presented to the W4 Pavilion by the "Chinese trousers industry exhibition group". 8 well-known trousers brand M·SUYA, ESEY, Yi Bei Qi, Bao Qi Wei, San Lanxiang, dream flower, billion lion dragon and dragon Gore exhibited the latest products, which fully demonstrated the vigorous development of the market of trousers. This is also the first time for the trousers industry to take part in CHIC.

As a subdivision industry in the clothing industry, China's trousers industry has developed rapidly in recent years. It has formed 20 industrial clusters, including Guangzhou, Zhengzhou and Zhuzhou trousers, Quanzhou, Shijiazhuang and West Liu men's trousers. The industry has gathered more than 10000 trousers enterprises and 10 million employees. At present, there are two listed companies in the industry, nine shepherd kings and 100 round pants industry. At the same time, M·SUYA, San GIO, Bestn and other dozens of "China famous trademarks" were born.

As a matter of fact, the business of trousers enterprises started CHIC10 years ago. On 2005, CHIC, Zhengzhou's women's trousers leader, M·SUYA first attended the exhibition, and hosted a professional trousers industry forum to play the slogan of "Chinese women's pants watching Zhengzhou". Nowadays, Zhengzhou women's trousers have become the weathervane of Chinese women's trousers industry. M·SUYA, Ya Lida, ESEY, golden rolls, M·SUYA, Sally, nlun, Han people, black shell, Yi Xian sage, cuckoo and so on have emerged.

Xi Liu is an important industry cluster of men's trousers in China. In the exhibition hall, Ryu Jin, west of Liaoning, a famous Chinese trousers industry, played the slogan of "Chinese men's trousers watching Xi Liu". Li Qingquan, director of the West Ryu Jin mayor and the Construction Management Committee of the West Liu market, said in an interview that trousers are the cornerstone of the market in the West willow market. Ding Qishan, the late Chinese elders, is the first person in the commodity trousers after China's reform and opening up. With the trousers enterprises like Bao Qi Wei and San Lanxiang as the leading role, the "Chinese men's trousers look at the West willow" is promoted, and the fast development of the clothing industry, such as cotton clothing, is realized. Leatherwear The big market structure of common prosperity of small commodities is the development strategy of Xi Liu.

The transformation of China's garment cluster industry is a microcosm of the development of China's garment industry. China's apparel industry cluster has gone through the stage of "original industrial agglomeration", "industry related agglomeration" and "industrial innovation and agglomeration" stage. Now it has entered a new round of strategic adjustment stage.

With the adjustment, transformation and upgrading of the domestic garment industry cluster, more and more clusters are upgrading their resource integration capability and internationalization level.