Wechat Purchase New Channels Without Supervision Or Cause Counterfeit Goods Rampant

< p > according to the data released by Tencent, the number of WeChat users has exceeded 600 million.

In recent years, a new mini purchase in WeChat's friends circle has become the first choice for many sellers with the increase of users.

But shops on WeChat have no real name certification, credit guarantee, third party trading platform, just trading between friends, no business license, no evaluation mechanism, and WeChat purchasing agents are mostly individuals. This kind of trust is based solely on buyers' trust in shopkeepers, which often does not bring benefits to consumers, and the risk of pactions is enormous.

At present, there are still blind spots in the domestic purchasing regulation of WeChat, which is difficult for consumers to safeguard their rights.

When buying goods, consumers should pay more attention to observation and avoid being deceived.

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< p > < strong > the circle of friends opens the shop to buy heat, < a href= > http://www.91se91.com/news/index_c.asp > acquaintance economy < /a > /strong > /p >

< p > according to the data released by Tencent, as of the end of 2013, WeChat has more than 600 million active users at home and abroad, with more than 100 million information interaction every day, and the number of public accounts has increased to about 2000000 in the past 15 months.

With the rapid development of WeChat in communication software, WeChat has become an indispensable part of people's daily life.

These amazing figures are enough to make WeChat a cake for many businesses to compete for.

On the WeChat platform, people can see the business opportunities of "acquaintance economy" in the circle of friends. By purchasing cosmetics, clothing, luxury goods and other ways, they will open up a new "micro shop" in the circle of friends.

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< p > search for public numbers through WeChat, or directly search for search keywords such as "purchasing" and "luxury goods", and then jump out of various marketing accounts.

It claims to be a genuine, big name, top selling channel, all kinds of clothing, digital products, decorations, and famous brand bags. The product can be described as "zero distance", which is closely related to the "top up" brand names.

Although they are hundreds of thousands of yuan, or even more than 10000 yuan, they are selling well under the banner of "genuine products".

Through random interviews with several mobile phone users, the media found that most people in WeChat's "friends circle" were doing such WeChat business, focusing on luxury brands such as LV, Chanel, Cartire and so on. They called themselves luxury goods purchasing.

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< p > according to the report released by China Electronic Commerce Research Center, the scale of Chinese overseas purchasing market paction reached 76 billion 700 million yuan in 2013, which is only the number of shopping directly through overseas websites.

We can imagine how big the domestic market demand is.

AI has consulted the Research Report on China's cross border electricity market in 2012-2013 years, indicating that cross-border online shopping users have higher demand for cosmetics and luxury goods.

So the most popular sprouting on WeChat is overseas purchasing, cosmetics and luxury goods promotion.

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< p > the biggest feature of WeChat's circle of friends is the circle of acquaintances. Buying and selling is based on trust in friends. It is more likely to be trusted than friends from other third party payment websites.

But in fact, many of these luxuries are high imitation goods, because the relevant departments are very strict in the management of physical stores and online shops, and WeChat platform has become a "safe haven" for these fake products.

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< p > < strong > WeChat is really good at purchasing. < /strong > /p >

< p > > a href= "http://www.91se91.com/news/index_c.asp" > WeChat < /a > purchasing agent as a new type of electronic business. Why is it set up many traps? < /p >

When p introduced a lot of WeChat purchasing business, it called it an industry that can "go through the month".

For example, a brand watch can earn 400 yuan from a single agent by acting as an agent. There are 25 orders in a month.

Some netizens have also said that in the early stage of purchasing WeChat, one month can easily earn 2000 yuan, so that many people are ready to stir up trouble.

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< p > WeChat < a href= "http://www.91se91.com/news/index_c.asp" > purchasing /a > almost no supervision now.

Openly trafficking in goods, that is, imitation brand products, sold on physical stores and Taobao, is facing great supervision and risk.

But the content on WeChat can only be seen in the circle of friends. It can be screened artificially when adding friends, and the possibility of being investigated by the industry and Commerce Department is very small.

At the same time, the business on WeChat is all acquaintances in the circle of friends. All pactions are out of "trust". If you buy fake or inferior goods, you will not be able to get rid of your face and face your friends unless you have good business or bad luck.

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< p > moreover, purchasing WeChat does not require warehousing costs, logistics costs, or even the cost of goods. The price difference between selling price and factory price is pure profit. It only needs to expand the circle of friends with various marketing means to achieve the purpose of promotion.

Many marketers will also advertise and promote sales by collecting, exchanging and inviting gifts. Many users will be willing to participate.

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< p > but the problem is that after many friends gathered the praise, they encountered all kinds of obstacles to receive prizes.

Efforts to collect "32 praise", but did not receive the prize, in order to promote the business, sellers often make "the final interpretation of the activities of the company," the provisions of the overlord clause, netizens nowhere to defend.

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< p > many businessmen are looking for the convenient and low cost business opportunities of WeChat's overseas purchasing. They sell the goods as genuine goods at super low prices.

It has been reported that WeChat's "luxury goods purchasing" is almost 100%, and the difference is only "high-end and low end products".

In the WeChat purchase, the "rules" should be paid in advance and will not be replaced, which will bring great losses to many consumers.

According to Lu Bei evening news, a woman in Binzhou saw a luxury item through WeChat's friends circle. After asking the money to pfer the account to her friend in Hongkong, he found he couldn't get in touch with each other anymore.

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Consumers should pay more attention to < p > < strong > > /strong > < /p >

< p > WeChat's circle of friends is a good thing to add to marketing elements, but the lack of regulatory system has changed the circle.

Many deceived consumers want to complain to sellers, but find no complaints.

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< p > the mutual trust and pparency between friends circle are very high, but the commodity sold in the circle of friends is very low.

WeChat is a human to human paction without third party platforms.

At present, in terms of online shopping, the state mainly focuses on such electronic business platforms as Taobao and Jingdong. However, there is no clear regulation on the regulation of WeChat stores such as relying on social tools.

The relevant responsible person said that the seller of the purchase was suspected of infringing intellectual property rights and illegal operation of the goods. If there was a warehouse, the industry and Commerce Bureau was obliged to investigate and deal with it, but it was difficult to define this behavior if it only forwarded photos on WeChat.

In the regulatory blind spot of WeChat shop, it is urgent to introduce regulatory rules, such as increasing credit limits, margin system and bilateral cooperation agreements.

Only by managing and regulating the system can we sell our friends and really serve our friends.

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< p > at present, relevant regulation is not complete. Consumers should remember more when shopping.

To prevent being cheated by "friends circle", consumers are best not to buy valuables on WeChat. Online shopping should choose those websites with third party payment platforms. Once disputes are found, there can be channels for safeguarding rights.

In addition, if you purchase valuable goods on WeChat, pay attention to keeping good chat records, bank pfer information, etc., if you encounter cheaters or overlord sellers, these records will also become evidence of the court.

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