The Traditional Retail Shop Has Shifted Its Attention To The "Full Channel Retailing".

< p > "the core of the whole channel lies in where the user is, where the enterprise will go.

All channels are related to all channels, including mobile phone mobile terminals, TV, websites, physical stores and so on.

O2O industry analyst Huang Yuanpu told reporters.

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< p > in the recently held "2014 union business network conference and the Eleventh China Retail Development Summit Forum", the whole channel construction has become a hot topic at the meeting.

As a traditional retail enterprise, how to grasp the new consumption needs of customers and layout the retail channels is particularly important.

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< p > Huang Yuanpu told reporters that the whole channel is a very good concept for the offline traditional business. The key is that the offline enterprises should change the idea of "under the line" and "under the line".

Let's not talk about who is more important on the bottom line. Everything depends on user behavior.

Where users spend their time, they should focus on where they are going.

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< p > a person in the industry thinks that the advantage of the "a href=" http://www.91se91.com/news/index_c.asp "full channel mode < /a" lies in the wide selection of Internet, easy search, preferential price and shopping convenience.

The advantage of a physical store is that it can provide face-to-face personal services. Customers can perceive the products in an all-round way and take shopping as an activity and experience.

The traditional retail industry should pay more attention to the promotion of its own value, and refocus on the essence of retail, that is, goods and services.

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< p > "physical retail stores will continue to exist, but the fundamental change is the consumer's shopping experience.

Therefore, retailers must provide synchronized shopping experience in this situation.

This experience is seamless and consistent, and has nothing to do with sales channels. "

Wayne Usie, senior vice president of retail business at JDA, said in a media interview that retailers will have to synchronize supply chains in the future to support customers' expectations and needs.

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At present, there are already a number of forerunners in the traditional retail industry. P.

Wangfujing, Yintai business and other large enterprises have launched a multi-channel strategic plan.

The electricity giant has also attached great importance to the channel resources of the offline retail outlets, such as the ten convenience stores under the Jingdong mall signing line and Alibaba's strategic stake in Yintai business.

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< p > however, even if the "a href=" http://www.91se91.com/news/index_c.asp "e-commerce" /a "is so vigorous today, only 5% of the retail trade is completed on the Internet. What will happen to the remaining 95% of the e-commerce market? What will happen to the electricity supplier and the entity store in the future?

< p > "short term" a href= "http://www.91se91.com/news/index_c.asp", "electricity supplier < /a" and the integration degree of the entity store is still relatively shallow.

The current enterprise must be based on the Internet. When the online business is infiltrated into the line, the companies on the line will infiltrate the line, and you will find that the force on the line is more violent and more active.

Huang Yuanpu said that the online business will be more ideal, everyone wants to occupy the national market, so the online business will become stronger and stronger, and the oligopoly effect will become more obvious. Jingdong and Alibaba will become the most successful enterprises in O2O.

And the innovation of large number of offline enterprises is "go all the way" and muddle along. These enterprises will not think what will happen in 10 or 20 years.

This determines that the offline enterprises are the main body, but the star enterprises will be online.

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< p > the emergence of the electricity supplier makes the retail industry move from reality to virtual. The existence form and business logic of the retail industry have undergone revolutionary changes.

Now, with the development of the whole channel, the retail industry is being changed once again by the Internet. Virtual is returning to reality, but this time is not a subversion and replacement, but a deep integration.

An e-commerce person said.

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< p > industry insiders believe that the boundaries of online businesses and offline stores will become increasingly blurred.

Although the whole channel is regarded as an ideal direction for the pformation of traditional retail enterprises in the future, there are few companies that have excellent resources on line and online.

There is still a long way to go for large-scale promotion of all channels, and the future of traditional retail is still full of variables.

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