Star Brand Is The Highest Price Of Eyeball. Is It Really High Street Design?

　　 High price, high street quality

Italy's most important Luxury goods Du Gabbana, one of the two founders of the company, publicly criticized the Italy fashion show held at the British V&A Museum recently. "Bei Sao" Vitoria Vitoria's clothing brand has no sense of design, and its design is comparable to that of ZARA, H&M and other fast fashion brands. This speech led to an uproar in the fashion circle.

For the designer identity of "Bei Sao", Domenico Dolce, one of the founders of dujibbana, said: "she is a fashion designer, but it is not the same as Dior (Christian Dior) brand designer John Galliano and Alexander McCune (Alexander McQueen)." Victoria Beckham The brand's small leather handbag sells for about 20 thousand -3 yuan, and its price is comparable to that of the international first-line luxury brand. Beijing Business Daily reporter found that many star costumes in addition to the store has obvious star logo, clothing design, fabric, profile and so on are very general, but its price is less than hundreds of thousands, more than ten thousand.

　 Busy stars design

A designer who did not want to make a public comment told the Beijing Commercial Daily reporter that in China, there were also some star brand clothes. Actually, the stars put forward some concepts. They did not understand how to design and operate, but they were designed by the creative team. "Interlacing is like a mountain crossing, so it is unrealistic for a star to design a costume design or even to work in person." He said.

It is understood that fashion circles and literary circles. cross-border cooperation More and more frequently, Jolin worked with the famous Fifth Avenue department store in the United States to launch the "72 changes" of its own brand. Zhu Dan, a female anchor of Zhejiang TV, also created its own brand Choc; Lin Chiling and fashion circle friends jointly launched their own clothing brands. Jolin and the well-known department store in the United States launched a self created brand "72 changes" in the first quarter of the order of over $1 million.

Insiders told the Beijing Commercial Daily reporter that compared with the star clothing brands in China, foreign star clothing brands are relatively mature, but from design styles to fabric choices can not compare with the real significance of the big brands, this is mainly the star effect.

However, not all star self created brands were paid. Before Li Xiaolu, Huo Siyan and others built their own clothing brands and opened stores, they finally ended up in the end. Li Xiaolu's new product was called "local" and "Shanzhai" by netizens Tucao, and Huo Siyan's shop was exposed to business coldness.

Analysts pointed out that celebrities create brands also need to analyze the gender, age and purchasing power of the audience, and whether their styles can have enough influence on them. Not all star clothing brands have a market. "Bei Sao" has been engaged in business for many years, mainly relying on the consistently dressed taste and unique temperament. Before the start of business, its clothing collocation has been followed suit.

　　 Fans are willing to pay the bill.

Star crossover is no longer fresh. As the leader of fashion trends, stars often act as "image tutors" for public costumes, cosmetology and costumes. They can also create clothing brands.

In recent years, with the rapid development of the "fans economy", many stars at home and abroad have begun to join the fashion industry. Whether it is the "Victoria Beckham" clothing brand created by "Bei Sao", or the perfume brand of the same name created by Paris Hilton, stars are becoming more and more fashionable businessmen.

It is reported that many stars in Hong Kong and Taiwan will work hard to publicize their brands, such as signboards, celebrities personally design limited edition costumes, etc., attracting fans to impulse consumption, and some fans even pay heavily to buy Star Limited Edition.

In response, a fan told the Beijing Commercial Daily reporter that buying and wearing the clothing brand that he likes stars is very close to the star. This satisfaction is the reason for his purchase.

According to the insiders, consumers are concerned not only with clothing itself, but by interacting with or interacting with other idols.