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    Sports Brand Nike Denied Abandoning Wearable Devices

    2014/4/21 10:00:00 18

    Sports BrandNikeWearable Device

    < p style= "text-align: center" > < img border= "" 0 "align=" center "style=" width: 454px ";" style= "" "" "" / "" > "
    < p > > a href= "http://sjfzxm.com/news/index_s.asp" > Nike < /a > denied that the media gave up its FuelBand hardware business report, Nike clarified that only a small number of employees in the company's digital sports department were laid off, and the FuelBand hardware would not be abandoned. Insiders predict that Nike will have more in-depth cooperation with apple in the field of < a href= "http://sjfzxm.com/news/index_s.asp" > wearable device < /a > in the future. < /p >
    < p style= "text-align: center" > < img border= "0" alt= "" align= "center" style= "" width: ";
    "P," Nike said in a statement: "Nike+ FuelBand SE is still an important part of our business. We will continue to improve Nike+ FuelBand applications, introduce new color matching, and continue to sell Nike+ FuelBand SE in the foreseeable future and provide support for it. " Nike Digital Sport division, founded in 2010, is responsible for FuelBand fitness bracelet, Nike+ smart watch and other connection devices. It is understood that the Department has a total of 200 employees, 70 employees have received the notice issued by Nike. Fuelband < a href= "http://sjfzxm.com/news/index_s.asp" > Sports < /a > function bracelet is the first heavyweight product released by the digital sports department. It can measure the energy consumed by wearers in all daily activities and was launched in February 2012. < /p >
    < p style= "text-align: center" > img border= "0" alt= "align=" center "src=" /uploadimages/201404/21/20140421100203_sj.JPG "/" < < > >
    < p > under the condition of the hardware project being in a precarious situation, Nike's software project is further expanding. Nike launched the Nike+ Fuel Lab project in San Francisco. Nike said it plans to expand its Nike+ platform by working with MyFitnessPal, RunKeeper and Strava. In the view of analysts, Nike+ combines sports with the Internet, making Nike no longer a traditional sport "a href=" http://sjfzxm.com/news/index_s.asp "dress less than /a", and has come to the front of traditional sports brand competitors. Data show that in the past year, the number of registered users of digital sports platform Nike+ has increased from 5 million to more than 10 million, and is regarded as a new engine to drive the growth of the company's performance. < /p >
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