Anime Costumes, Such As The Blood Horse In The Market Of Anime Derivatives.

With the broadcast of TV cartoons, the serial animation on the Internet and the emergence of animated derivatives, animation has entered thousands of households. In the process of animation marketing, animation derivatives are the most "giving power" way, and the most important derivatives will still be toys. Clothes & Accessories 。 According to the "2010 China Animation Industry Investment Research Report" released by China's leading entertainment industry research institute, the annual growth rate of China's animation derivatives market will be maintained at around 30% by 2012. Compared with the scale of animation broadcast market, the scale of animation industry is very large. In the overall analysis of the industry, the most important derivatives will still be toys and clothing. The following picture:

Compared with the natural combination of animation and toys, animation and clothing The scale of the combined market is relatively small. With the growth of national income and the prosperity of animation image products, the capacity of China's animation clothing consumer market is also expanding. It is understood that in 2009, the scale of Chinese animation clothing market was 1 billion 600 million yuan, an increase of 14.3% over the same period last year. The combination of animation image and clothing promoted the synchronous development of animation industry and garment industry. Among them, animated clothing is basically occupied by children's clothing, which accounts for 20-30% of children's clothing market. The ten brands of children's wear include animated children's clothing for Snoopy, Babu bean, Mickey Mouse and pig pig. In the wake of the rise of the domestic animation industry, the animated costumes, such as jubilant, bear haunted, Mai Dou, Xiang Tong animation, mung bean frog and cool bear bear, have gradually become the first choice of the parents of the younger generation. The following is the picture of children's animation costumes of Xiang Ba Tong's cartoon image:

However, in the younger generation of men's and women's wear, in the vicinity of the animation, animation costumes have also become a dark horse in the fashion trend of the future. Because clothing group is the key point that affects consumers' choice of clothing. Adding some anime elements to ordinary clothes will make the whole piece. clothes The style has changed completely, so clothing is the most popular among young people who love cartoon products. Just like the "giants strike" of all the top ranking winners, their anime costumes appear to be the targets of the crowd.

At present, animation derivatives are the main fighting power in the dissemination and marketing of anime, while anime costumes are like the sweat horse in the market of animation derivatives. Not only are they "full of beautiful shape, tall heads, thin limbs, slender limbs, thin skinned, delicate and graceful steps, and slim and graceful shape", but also "running day by day, night travel eight hundred" on their roads.