Shoe Fair: Shoe City, City Dream

< p > April, it is the coming of Grain Rain and the growth of all things.

As a href= "http://www.91se91.com/" target= "_blank" > shoes > /a > industry base and brand city, Jinjiang has set off a strong wave of private economy, cultivating many brand enterprises and listed companies, becoming an economic force that can not be ignored.

Three years ago, the business daily took the shoe fair as an opportunity to launch a special report of up to twenty-four editions. From the development history of the footwear industry in Jinjiang, the development process of each stage was analyzed in detail. The past Shoe Expo was reviewed, the strength of the exhibition was discussed, and the voices of Jinjiang shoe people were gathered to explore how to rebuild and develop opportunities in the former environment.

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< p > 2013, this year is the shoe industry's overall efforts to "go out of stock". At the same time, it relies on the perfect industrial chain built over the years to track the shoe industry's Chinese dream.

As a microcosm of the footwear industry, this year's shoe Fair is full of highlights: for the first time, the online shoe Fair will be launched, and the two wheels of technological innovation and cultural creativity will promote "Jinjiang smart manufacturing".

To this end, the commercial newspaper once again analyzed the changes in detail in fifteen pages, telling the Chinese dream of Jinjiang shoes.

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"P >" today, the commercial newspaper ushered in a hundred times, and is also the third hand of the shoe fair.

Over the past three years, commercial newspapers have never stopped paying attention to the footwear industry in Jinjiang. In the past three years, business newspapers and Jinjiang footwear industry have been facing difficulties and opportunities. In the past three years, business newspapers and Jinjiang footwear have been growing and promoting each other.

At this moment, let's write a new chapter for the shoe fair again.

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< p > ancient people have the saying that "Sixteen adults".

In April 18th this year, the Jinjiang shoe fair also ushered in its adult ceremony.

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< p > from the first shoe Fair held in 1999, the theme, scale and service direction of the shoe fair are closely related to the shoe industry in Jinjiang, from small to large, from weak to strong.

The shoe fair not only reflects the development process of the footwear industry in Jinjiang, but also guides the development and growth of the footwear industry from the market and other fields.

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< p > the shoe Fair will invite more than 500 enterprises from more than 70 countries and regions, including the United States, Britain, Italy, Germany, Australia, South Korea, India and China's Hongkong and Taiwan, to gather together in shoe city Jinjiang.

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< p > strong > Cross Straits exchanges to promote deep docking of industries < /strong > /p >

< p > since the first time the Taiwan pavilion was first established at the eighth shoe fair, it has become a major highlight of the shoe fair.

This year, the exhibition hall of the Taiwan pavilion has been the largest in scale. The Taiwan footwear industry association and machinery industry association continue to lead the group.

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Lin Zhaojie, director of the footwear industry association of Taiwan District, who has led the group for several consecutive sessions, said that Taiwan is one of the most developed regions of the world's footwear industry. It has the world's leading edge in R & D, professional design, machinery manufacturing level of shoe leather and so on, while Jinjiang is known as the "shoe capital" in both China and abroad. The shoe industry has a large scale and a complete industrial chain, and the complementarity between the two places is very strong.

He said, "the mainland's market and industrial advantages, combined with Taiwan's R & D advantages and marketing advantages, will greatly promote the pformation and upgrading of China's footwear industry."

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< p > in addition to setting up the Taiwan Pavilion, the shoes Fair also held the "cross-strait college student sports shoes design competition". Through the integration of the two themes of fashion and sports, inviting the designers of cross-strait sports shoes industrial design, the famous Chinese sports shoes brand senior a href= "http:// www.91se91.com/" target= _blank, "designer /a" served as the judges, leading the Jinjiang footwear industry in the forefront of the fashion trend.

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< p > nowadays, the shoe Fair has become an important platform for the exchange and cooperation between the footwear industry on both sides of the Taiwan Strait. It greatly promotes the deep docking and continuous warming of the industries across the Straits, and promotes the closer exchanges between the industries, promotes the optimization and upgrading of the industries across the Straits, and promotes the complementary advantages, mutual benefit and common development of the footwear industry on both sides of the Strait.

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< p > < strong > technology catalysis to enhance the core competitiveness of enterprises < /strong > /p >

< p > as one of the highlights of the shoe fair, the Museum of science and technology achievements has attracted great attention since its establishment in 2000.

The display of these shoe industry achievements, experts' answering questions and special technical lectures provide scientific and technological information and suggestions for Jinjiang shoe manufacturers, and also catalyse Jinjiang shoe industry to create world brands.

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< p > Shoe Expo also showcases new products with high technology content, and invites experts such as China a href= "http://www.91se91.com/" target= "_blank" > leather < /a > and shoe industry research institute, Shaanxi University of Science and Technology, Sichuan University, Beijing leather industry school, Fuzhou University, Huaqiao University and other units to conduct on-site technical consultation, results promotion and other activities, and is invited to the enterprise for technical diagnosis, negotiation and other activities.

Among them, the China leather and footwear industry research institute will set up an exhibition area on a separate scale, making full use of the brand, resources and talent advantages of the Institute during the exhibition, aiming at the issues of development concern in Jinjiang leather, shoemaking, shoes and synthetic leather industries, and promoting the docking of relevant research achievements, testing equipment and other enterprises, so that merchants and local enterprises can share first-class scientific research achievements and testing techniques, and promote the docking between shoe enterprises and domestic high-end resources.

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< p > in addition, the world's latest exhibition of sports and casual shoes and shoe materials is also held in this exhibition. It displays the latest works of Italy's new materials and the latest shoes made of some display materials, including sports shoes, children's shoes, fashionable shoes for men and women, and invites famous designers in Italy to explain the latest trend of shoe materials in the world.

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< p > < strong > creative ideas accelerate industrial pformation and upgrading < /strong > /p >

< p >, at this shoe fair, a set of up to 500 industrial design creative product exhibition areas was set up, and the outdoor sports equipment enterprises such as Saint Valentine, Tian Lun Tian, Tian Po Lun, lion brand and other industrial design room products such as Dieter Products Design Company, Tian Di shoes and clothing company, Rui Han sky design company and so on were organized. Exhibits, outdoor products, design, innovation, new technology, new materials and 3D printing were integrated into one, focusing on the market prospect and vitality of outdoor products.

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< p > in addition, the shoe fair also introduces the cultural and creative industries such as Na Jin net, integrating animation elements and highlighting cultural connotations.

Among them, Kasiron's children's shoes enterprises and animation enterprises jointly produced the 3D animated cartoon "Kasiron's Dragon hunting" is the first animated cartoon of children's shoes enterprises and anime marriage. It is also the first animated cartoon broadcast in Fujian nationwide this year, and has become another attempt of the cultural industry to promote the pformation of the physical industry.

In addition, this shoe Fair will also hold the seventh China (Jinjiang) shoe culture animation creation competition, which is aimed at the national primary and secondary schools, vocational school students and kindergarten children. The aim is to let Jinjiang shoes culture enter the classroom of primary and middle school teachers nationwide, enter the vision of the national youth and children, further cultivate and carry forward the Jinjiang shoes culture, guide the society, especially the young generation, love Jinjiang shoes, love Chinese shoes, and love national brands, stimulate and release innovation ability, entrepreneurial motivation and creativity.

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< p > < strong > online shoe trade creates new opportunities for trade cooperation < /strong > < /p >

Last year's Shoe Expo, P, launched the first online shoe fair to create a "365 days' never-ending shoe fair".

This year, on the basis of the original, the online Shoe Expo changed the Chinese domain name and upgraded it to "China Shoe Expo".

At the same time, we invite the national 100 net alliance media to promote the "China Shoe Expo" through the online platform.

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< p > on the website, the 3D virtual exhibition project is also set up. With the huge database resources accumulated by previous shoe fair, the enterprise will be guided to enter the 3D exhibition hall, and strive to create a never-ending 3D virtual shoe fair. It will provide information exchange platform for footwear enterprises and high-quality buyers attending the exhibition, and create more opportunities for business cooperation.

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< p > in addition, as one of the most effective activities of the shoe fair, this year's "pnational purchasing group Jinjiang enterprise docking conference" will organize 40 international buyers from 12 countries in Europe, America and South America to participate in the "European and American purchasing group Jinjiang enterprise docking conference". Buyers from various countries will discuss face-to-face with Jinjiang enterprises and purchase Jinjiang footwear, < a href= "http://www.91se91.com/" target= "_blank" > clothing /a, photovoltaic electronics, LED lighting, ceramics, umbrellas, bags and other products.

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