2014CHIC Observation Of Huayi Net (Map)

< p > 26-29 March 2014, the 4 day "a href=" http://sjfzxm.com/news/index_f.asp "2014CHIC" /a > the twenty-second China International Fashion and Accessories Fair was held in Beijing, attracting many brands to come through different forms.

This exhibition site, whether the exhibition itself or exhibitors, has opened the way of upgrading in the overall environment of the garment industry.

The highlights of the brand group exhibition, the unique brand of trousers brand, the trend of children's clothing, the advanced customization, the designer and the presentation of the new O2O mode are all presented in this exhibition.

In this topic, Hua Yi net will analyze the meaning and connotation of "a href=" http://sjfzxm.com/news/index_f.asp "brand > /a" from the perspective of industry!

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< p > < strong > 1, 2014CHIC Hua Hua net observed custom dress < /strong > /p >

< p > what is custom-made clothing? According to the specific personal shape, skin color, occupation, temperament, hobbies and so on, clothes tailored and made individually are called customized clothing or personalized clothing design. This is a pattern different from the assembly line garment. He is like the "exclusive, unique and unique" concept conveyed by the two word "customization", which is the real ultimate self character display of personal attire.

In Europe and America, custom-made clothing, especially advanced garments, is very popular.

In recent years, with the development of economy, domestic living standards and the improvement of aesthetic standards, custom clothing has begun to tell development in the country, forming an irresistible trend! < /p >

The "P" 2014CHIC exhibition hall, a large proportion of the custom clothing area, shows this trend! Red collar, elegant Chu, Langdi, Fung Lei, Evo, Hongdu, Saville Street Henry Poole, Europe and the United States high-end multi brand shop luxury upper, one of the five German designer brands, Anja Gockel and European century high class shoes Peter Kaiser, the first combination of a a "" "." wearable technology "fashion brand," Hau "," home fashion "brand, men's suits, shirts, men's and women's dresses.

< p > when international integration becomes more and more in-depth, when personality becomes the best way to make a difference among millions of people, when taste becomes more and more excellent with the enrichment of knowledge and the improvement of personal accomplishment, customization will surely be accepted by more and more people. In the future garment industry, custom made garments will occupy an important seat! < /p >

< p > < strong > 2, 2014CHIC Huayi net observes the new O2O mode < /strong > /p >

< p > O2O, namely Online To Offline (online to offline), refers to the combination of offline business organizations and the Internet, making the Internet the front desk for offline pactions. The concept originated from the United States.

Now we are talking about the definition of O2O is more extensive, as long as the industry chain design online and offline, can be collectively referred to as O2O.

This model is used in clothing brands, and once it appeared, it was widely recognized and responded.

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< p > on the 26-29 day of March, the twenty-second China International Clothing and Accessories Fair held on March, the Nash and wolf family of the leisure hall are the two brands that show the most O2O mode in this exhibition. According to Feng Li, director of operations of the wolf family, apart from the O2O mode at the exhibition site, they will also have a special O2O experience shop, so that consumers can enjoy the pleasure of an unprecedented consumption new mode.

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< p > the pink dolls of women's wear hall, as an electric business brand, has also appeared on the CHIC exhibition site. It also brought her latest product display, and walked from the line to the line with practical action. It is also an important attempt in the operation of the brand.

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< p > in the final analysis, the brand tried the new O2O mode, one of which is because the brand itself needs to adapt to the market demand and market consumption habits. Secondly, nowadays people's consumption habits and habits are covered by various communication tools and networks, so the emergence of O2O mode is taken for granted, which can provide more convenience for consumer consumption.

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< p > < strong > 3, 2014CHIC the designer brand of Huayi net < /strong > /p >

< p > designer brand is, in a sense, another form of advanced customization.

Compared with traditional customization, designer brand will be more publicized in fashion and trend, and many even join their understanding of fashion and fashion and people's living conditions.

On the 26-29 day of March, at the twenty-second China International Clothing and Accessories Fair in 2014CHIC, many designers appeared and showed different glamour.

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< p > "just like the designer of J.I.E," said Shi Jie, "this year, CHIC is not looking for distributors and agents. Instead, it hopes to cooperate with buyers and buyer shops, and can directly place orders at the exhibition site.

We had worked with the buyer shop before, and sold very well locally. We have confidence in the cooperation with the buyer shop. "

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< p > in fact, the designer brand of this exhibition is not only one of Shi Jie, but what they are doing is not passively waiting for the brand marketing, but actively taking the initiative to seek partners.

The "buyer's Day" event held in March 26th set up an exchange platform for buyers and designer brands. Buyers from France, Hongkong and other places visited the designer brand of the exhibition, which is a great drum dance for designer brands and designers.

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< p > in fact, when it comes to designers, many people will think of words such as high-end, personality and fashion. Some people will even think directly of fashion week, because it is the best stage for designers to show themselves.

This traditional concept has only existed as a form nowadays, because designers want to start their own brand and let their brands enter the corresponding consumer market. It is an inevitable trend to take the initiative to seek partners.

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< p > < strong > 4, 2014CHIC, Huayi net observation of children trend < /strong > /p >

< p > March 29th, the twenty-second China International costumes fair ended successfully. As a well-known industry media in China, Huayi net visited the scene and felt the influence of the annual CHIC. Through the exhibition of exhibitors and brands, the trend of the future market was peek. With children's clothing, the mini Balabala from Barbara and Jamie bear of Jamie bear bear the view that the brand of young children will become the main trend in the future.

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< p > in fact, this trend can be seen many years ago! Many brands have opened up a separate brand of children, such as the fruit of baby fruit, QQ DUCK MINI of the QQ DUCK children's clothing, and the mini pencil brand of pencil club, so as to seize the market share of the heartbeat children. The more differentiation of brands and products is a major reason for the children's brand presentation. Apparently, more and more people noticed this from the scene of the exhibition and the exhibition site.

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The policy reason for this trend is that the new policy of "single child" has been officially released since November 15, 2013. With the benefit of the policy and the continuous growth of the new parents after 80 and even after 90, the new generation of children in China will usher in a blowout development in the near future.

Children's brand is different from baby clothing and Zhongda children's clothing. Combining the comfort and health of baby clothes and the fashion personality of Chinese children's wear, it will naturally attract the new generation parents who attract the improvement of aesthetic standards. < /p >

< p > < strong > 5, 2014CHIC Huayi net observation service enterprise < /strong > /p >

< p > clothing and apparel are products that are produced by every major advantage, and service enterprises are indispensable components in their design and production. From this year's and previous years' service enterprises' exhibitors, 2014CHIC, service enterprises have more exhibitors, such as accessories, LOGO making, sewing enterprises and foreign trade oriented enterprises, among which foreign trade processing enterprises still focus on foreign trade, processing and order services, but they have the trend of brand pformation.

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< p > with the brand becoming more and more obvious, service enterprises, such as manufacturers, OEM, etc., have the opportunity and ability to pform successfully with the help of form. Before the publicity and exploration of the market is indispensable for them. Holding the exhibition has become a prominent form of these enterprises. Some overseas exhibitors, such as South Korea, Paris, Hongkong and the United Kingdom, are mostly order based, hoping to cooperate with more Chinese enterprises with the help of CHIC platform.

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< p > generally speaking, there are more and more kinds of exhibitors in service enterprises. Whether they are familiar accessories, buttons, models, clothes hangers, or logo production and sewing enterprises, they are increasingly eager to display them through the platform and promote the innovation of clothing and garment industry with the power of new technology. First of all, their own development should be recognized by everyone. New technology, new thinking, new mode and new means should be integrated into the clothing industry to explore new values and promote the development of enterprises and industries.

The development of clothing brand is inseparable from the promotion of the value of these service enterprises! < /p >

< p > < strong > 6, 2014CHIC Wah net observation trousers > /strong > /p >

< p > trousers enterprises have exhibitors every year, the number is almost the same, and mainly women's trousers. Henan's trousers are famous all over the country, such as ESEY, leading show, M·SUYA and so on. It has become a unique category of the exhibitors in the clothing industry. 2014CHIC, the women's pants business exhibition is not very different from the previous years.

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< p > Shishi, as a famous leisure clothing capital, has many famous leisure clothing brands. Among them, aiten Bao, wolf clan, Wolf Road, and nine herdmen are all very eye-catching, especially the stone lions Exhibition Group debut in the form of group, impressive. Under the guidance of "Oriental Milan", the 5000 square meter Shishi hall has become the largest and brightest Exhibition Group in this exhibition.

And casual pants are also the most dazzling part, of which nine men's men's trousers are very impressive.

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< p > compared with other clothing brands, there are few shops in trousers enterprises, most of which have small shops in the form of shopping malls. However, as the industry becomes more and more fragmented, there will be a new development mode for trousers brands in the future. Although trousers companies are not paying much attention at present, with the development and growth of trousers enterprises, the demand for more people's eyes will increase. In the Internet age, trousers brands need more attention.

Let's look forward to the development of trousers enterprises! < /p >

< p > < strong > 7, 2014CHIC Huayi net observation group exhibiting < /strong > /p >

< p > group exhibition is no stranger to everyone's dictionary, but this year is particularly obvious. Xiaobian, through the comparison of the two CHIC exhibitions, found that the trend of 2014CHIC group exhibitors is more obvious. From last year's Han Minority Women's clothing enterprises to join the exhibition, this year many service companies have joined the exhibition.

The reason for this is that Xiaobian thinks that there are two main points: < /p >

＜p＞　　組團參展從近年的展會來看非常明顯，不管是服裝企業、面料企業、服裝商城，還是海外展團，從過去的成功經驗來看，組團參展的優勢明顯，不僅作為一種全新的運營模式，更是這些企業發展的需要，組團參展讓服企們看到了更多的希望，就以去年的CHIC展漢派女裝組團參展來看，從漢派服裝崛起，到集體在展團亮相，很明顯是一種自信和宣傳，讓更多人知道漢派服裝即將崛起的消息，作為展會現場為數不多的展團，漢派展團顯然非常耀眼，成為展會一大亮點之一，更成為大家口中的熱門話題，口口相傳，必將把漢派服裝崛起的消息傳播得更遠，助推漢派服裝的真正崛起，借助展會以主題館的形象亮相，顯然比松散參展更有優勢，花費的精力更小的情況下，收獲更多的關注，這就是為什么越來越多的服企開始采取組團參展的方式。

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< p > group exhibition brings the overall strength of a region or an enterprise. There are many famous clothing brands in one place, but you may only know that sporadic brands are somewhere. However, we can see a whole group as a group. We know that there are many well-known brands belonging to this region, and also attract more people to choose a brand agent or franchise in a certain area when they see the advantages.

This is to integrate regional advantages and boost individual development in the region so as to promote overall development.

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The scene brings a lot of exhibition information, such as "East Milan" stone lions exhibition group, Humen clothing exhibition group, children's wear ten brand exhibition group, tide brand exhibition group, Zhejiang Zhili children's Wear Exhibition Group, white horse and other clothing City Exhibition Group, overseas exhibition group and textile exhibition group, such as foreign trade processing class, etc., all the exhibition groups have their own purposes, and have left a deep impression on them. Among them, Shishi exhibition troupe is very dazzling in this exhibition group. The area of more than 5000 square meters, including Shishi textile and Garment Association, Shishi children's wear and children's Federation, Shishi leisure pants Association, "three conference", is the most attention and the largest volume exhibition hall. < p > 2014CHIC exhibition, Xiaobian from

This is also the first time that Shishi pavilion has applied for the exhibition.

Let everyone witness the strength of Shishi clothing and enterprise together! < /p >

< p > besides, some foreign trade and processing enterprises are still exhibiting their orders. The brand pformation is also one of their purposes in the market where brands are recognized by more people.

From the point of view of the exhibition group, Chengdu, Xinjiang, Dalian and other different cities have launched the exhibition group. From the perspective of Baotuan form, this exhibition has also been enhanced in the scope of participating groups.

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What are the changes of < p > < strong > 8 and 2015CHIC moving to Shanghai? < /strong > /p >

< p > on the 26-29 day of March 2014, after the curtain down of the twenty-second China International Clothing and fashion fair, there was news that 2015CHIC would be moved to Shanghai and soon it was confirmed that the news was accurate.

2015CHIC will be held in Shanghai in the same period of the Intertextile exhibition, and the number of exhibitions will also be changed from 4 days to 3 days.

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The migration of < p > CHIC is a great blow to Beijing's fashion industry and the clothing industry, but it has a lot of reasons.

First of all, since CHIC moved from the original exhibition hall to the new national exhibition, there has been a less optimistic situation. The number, scale and quality of exhibitors have declined. Secondly, the haze in Beijing is becoming more and more serious, which also has a certain impact on the exhibition.

In short, there are big and small problems in time, place, interests and people, so moving to Shanghai becomes an inevitable trend.

Of course, Shanghai's advantages in the above aspects are, of course, an important reason for attracting CHIC.

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< p > Chic will also change the date of the exhibition and the number of days it will be held.

It will be held in conjunction with the Intertextile exhibition, which will be held in mid March.

The number of exhibitions has also been changed to three days from the previous four days.

The Intertextile exhibition and Chic exhibition will be held in the same new exhibition hall with an area of 400 thousand square meters.

The museum will be officially opened by the end of 2014.

In contrast, the new Beijing pavilion has an area of only 100 thousand square meters.

Chen Dapeng said, "this is the two different exhibition held in the same place".

The goal of Chic exhibition is, of course, to increase the number of exhibitors.

New organizational arrangements may also be adopted.

Today's exhibitions are mainly divided into men's wear, women's wear, children's wear, leather / fur and so on.

It is possible to adopt a more European classification in the future, namely, categorization by style.

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< p > Chen Dapeng also said, "we still have to consider making the exhibition more attractive.

China's sales industry is constantly developing.

People who participated in the Chic show were looking for franchisees and agents.

But now the brand stores are increasing.

We have also stepped up search for brand collection stores, department stores and e-commerce providers.

The Chic exhibition was held only once a year.

The future will be changed to the two session, and the spring and Summer Exhibition will be held in 2016 or 2017.

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< p > as Chen Dapeng said, with the continuous development of China's sales industry, exhibitors in addition to looking for operators and agents, more are looking for cooperation with new brand collection shops, department stores and electronic business.

Shanghai, as China's fashion capital, has plenty of resources in this area. CHIC will move to Shanghai. Of course, more franchisees will come to the exhibition. At the same time, Shanghai's climate, air quality and pportation are also a highlight of attracting CHIC and exhibitors. I believe 2015CHIC will welcome a new round of change! < /p >

What will be brought to the exhibitors if the < p > < strong > 9 and 2015CHIC move to Shanghai? < /strong > /p >

The news that P is going to move to Shanghai has started a heated debate in various industries and media. Although this is not the first time that CHIC has been moved, it is the first time to move across the province. From Beijing to Shanghai, it is understood that it is the decision after the exhibition organizers have sought the views of exhibitors. No matter what they have been discussing, what is most worthy of your concern is what will be brought to the exhibitors after CHIC moves to Shanghai, Shanghai?

< p > since CHIC moved to Beijing New International Exhibition Center, the number of exhibitors has declined to a great extent due to the inconvenience of geographical pportation. It is not good for exhibitors or exhibitors. For exhibitors, the decrease in the number of exhibitors will result in a decline in the influence of the exhibition and a decline in commercial interests. For exhibitors, for such a large platform such as CHIC, it can not be exhibited because of some objective reasons, and it will also be affected in terms of influence and agency.

It is reported that 2015CHIC will be held in Shanghai in the same period as the Intertextile exhibition. The exhibition time will also be changed to mid March. At the same time, two different exhibitions will be held at the same time, but at the same time, it will be associated. Bringing a large number of spectators is self-evident. The spectators can participate in two exhibitions at the same time. For them, there are advantages and disadvantages. More importantly, exhibitors gain more visitors and get more opportunities. The two exhibitions will be a win-win result.

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< p > why can such an effect be achieved in Shanghai and not in Beijing? This is about some objective factors.

Shanghai is a brand-new modern metropolis, and the fashion people and buyers gathered around the world are also in the triangle area. There are many exhibitors in the area. There are more exhibitors in the area. Secondly, the traffic flow of Shanghai is greater, the agents are more willing to come to Shanghai, and the exhibitors do not even want to say that there are more places for people to flow. Thirdly, Shanghai's hardware measures are complete. Moreover, the Intertextile exhibition and Chic exhibition will be held in the same new exhibition hall with an area of 400 thousand square meters in 2015. The two advantages of hardware and surface are conducive to the holding of the exhibition. As a fashion city, Intertextile, Interfili re, first vision (Premi re Vision), TheMicam and other exhibitions have been settled in Shanghai. First of all, compared with the old city of Beijing,

Finally, compared with the haze and sandstorm weather in Beijing, the climate of Shanghai in March is more pleasant, and there will be no serious haze and sandstorm in Beijing. A good environment can promote trade.

There is no reason why it is not held in Shanghai if there is no difference between time, place, people and the three.

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"P > a href=" http://sjfzxm.com/news/index_x.asp "> CHIC < /a > after moving to Shanghai, a new organization may be adopted. In addition to the national exhibition, it is mainly men's wear, women's wear, children's wear, leather / fur, etc., but it is possible to adopt European classification, which is classified according to style.

In order to make the exhibition more attractive, the exhibition organizers will also increase brand collection stores, department stores and electricity providers according to the current industry situation. In 2016 or 2017, CHIC will be changed from one session to two sessions a year.

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< p > from the media exhibitors, there are many well-known media in Shanghai helping to report the exhibition market, especially the Huayi net, the pioneer of Chinese fashion media. As a CHIC media partner, they will do their best to promote the common development of both sides and make timely reports on the exhibition.

CHIC moving to Shanghai, let's wait and see! < /p >