Shoes And Wearable Devices Were Thrown Into A Cold Water Supply.

Hottest wearable devices He was thrown cold water. Research Institute Endeavour Partners survey shows that nearly 1/3 of the wearable device holders in the United States have abandoned their equipment in half a year, though it is facing an awkward situation in the consumer market, but it is still highly touted in the capital market. This is mainly due to the bright prospects of the smart wearable device industry. However, at present, wearable devices are still in the stage of guiding demand, so it is urgent for domestic manufacturers to cultivate their usage habits. This is also the inherent solution to the rigid demand of products.

Wearable device market is in a predicament.

In recent years, smart wearable equipment is undoubtedly a hot item for both major technology vendors and investors. However, an article published on a well-known foreign media website has poured cold water on the wearable device market that is still in the early stages of development. This article makes a more in-depth analysis of the predicament facing wearable devices. The article believes that after a period of explosive growth, the phenomenon of functional homogeneity in the field of wearable devices has begun to become serious. At the same time, many wearable devices have obvious disadvantages in the design and endurance capabilities, and now 1/3 of consumers have abandoned them after purchasing wearable devices.

A research conducted by Endeavour Partners also showed that 1/3 wearable devices were abandoned within 6 months. Worse still, 1 out of every 10 Americans buy mobile tracking devices. Half of them do not use these devices anymore. This data is basically in line with the data released last year by CCS Insight, which claims that about 40% of wearable device owners no longer use these devices. Even so, many supporters think the data above are not convincing. But for smart wearable device manufacturers, it is absolutely very big trouble. Because, in theory, users who are usually abandoned after buying are all explorers who are willing to "crabs" for technology products. If these professional users lose patience with wearable devices, the future ordinary consumers will not be interested in them.

In fact, the actual sales situation of domestic related products is also not optimistic. Take the shell electronics of master technology company as an example, its sales are not good on the main online shopping platforms such as Tmall and Jingdong. According to statistics, Tmall "Fujian business digital franchise store" on the fruit shell smart watches sold the most, but the cumulative transaction records of only 77 pieces, while Tmall other merchants monthly turnover rate is a single digit, in Jingdong mall sales is also so.

Capital markets are still hot.

Although wearable devices are cold in the consumer market, they remain undiminished in the capital market. In the evening of April 1st, the bulletin of technology announced that it would acquire a 100% stake in Xiamen lingtuo Communication Technology Co., Ltd., and the transaction price would not exceed 240 million yuan, thus setting foot in wearable business. In April 2nd, the company's stock price went up and down. The chase of wearable business is only a microcosm of the industry.

It is understood that in early 2014, about 80 manufacturers released wearable devices. In the A share market, companies involved in wearable devices have been hit. Prior to the launch of the nine series of iHealth medical products, the company's share price was continuously stir fried, so the company also issued a Clarification Announcement. In fact, the fund's pursuit of wearable devices is not just that.

In March this year, China Smart wearable device The company announced that the total amount of investment from Shenzhen Venture Capital Company reached 60 million yuan. In 2013, the trend began to blow overseas. Wearable technology maker Fitbit received $43 million from Softbank in August 2013. As one of its main competitors, JawboneUp received $113 million in debt plus equity. Meanwhile, many wearable funds set up in 2013 may continue to raise investment boom this year.

In response, Bob Odonnell, an analyst at Technalysis Research, a research firm, believes that this new technology type has been overhyped. Intelligent wearable devices are facing "general opportunities" in the near future. They will only develop into a "considerable scale business" only after five years. It is not hard to see that supporting the influx of capital is a bright market prospect for the smart wearable device industry. According to Business insider forecast, the global wearable market is about $30-50 billion, and will grow to 300-500 billion in the next two to three years. With the popularity of 4G and mobile terminals, the domestic wearable market will also usher in explosive growth. According to the data from AI consulting, in 2013, China sold about 6 million 750 thousand wearable devices, with a sales volume of 2 billion 30 million yuan and a rapid increase to 73 million 500 thousand units in 2016, with sales expected to reach 16 billion 940 million yuan. Further, the emergence and development of wearable devices have shown great potential, which requires manufacturers to have more support for survival skills.

The industry is still in the stage of guiding demand.

At present, wearable devices are still in the stage of guiding demand, and training consumers' habits is the main problem currently facing. To become rigid demand, there are still many problems to be solved. This process may be relatively long, and 4-5 years later, it may slowly become mainstream.

"Although everyone is enthusiastic about the wearable market, it is a pity that the whole ecosystem does not have a clear business model." Gu Wenjun, a senior analyst at iSuppli, spoke of his worries. "In the investigation of enterprises, we find that for wearable devices, although everyone is involved in it, they are very worried about how to do it. They are waiting for the giant's footsteps." Chen Mingbo, deputy director of Shanghai science and Technology Commission, believes that the continued development of industry needs some successful products.

In fact, the entry threshold of the wearable industry is very low, which has also created a temporary bubble in the market. A manufacturer told reporters directly: "only one chip can invent a device, and the cost of a chip may be as long as 10 yuan, because of this, many domestic teams develop and launch products in a very short cycle, and even less than a year to rush." Therefore, homogenization and functional innovation have also become the shackles of this industry.

Compared with foreign enterprises, the main short board of domestic enterprises is embodied in original design and innovation ability. Shen Yun Shi, director of cloud computing in China, pointed out that in the field of application, China is not far behind the United States, but some core technologies, such as big data analysis, cloud computing, mass storage computing, concurrent processing and other core technologies, have a large gap. In the field of wearable hardware innovation nowadays, companies that can develop new sub domains are basically foreign companies represented by the US entrepreneurial team, while domestic entrepreneurial teams are still following and imitating, and only temporarily establish their own micro differentiation competitive strategies in terms of low cost and localization. Therefore, we should constantly upgrade ourselves. innovate Ability, and then master core technology, has become an urgent problem for domestic practitioners.

In addition, as smart wearable device entrepreneurs also need to pay attention to the protection of user privacy, we should clearly distinguish the level of privacy sharing of all kinds of data, do not abuse, otherwise it will easily hurt the brand that is hard to build. Protecting core users, using Internet service channels and thinking to serve users is the future direction of intelligent wearable devices. Otherwise, if we continue to fall into insufficient demand, the industry is afraid of bubbles.