Businessmen Will Gather In Hangzhou Shopping Festival.

At the end of this year, businesses are launching their own promotions, and at the end of this year, Hangzhou's major businesses will jointly build a year-end promotional drama to hold the first leisure shopping festival in Hangzhou, with tens of thousands of businesses participating.

Yesterday, the first Hangzhou leisure shopping festival was called to Shanghai, hoping to attract customers from the Yangtze River Delta to Hangzhou for shopping.

Business has always attached great importance to year-end promotions. Especially this year, due to the impact of the global financial turmoil, the consumption boom has been declining. Stimulating domestic demand has been placed in a more important position.

"This activity is aimed at stimulating domestic demand and promoting consumption."

Hangzhou City Trade Bureau official said.

The first Hangzhou leisure shopping festival started in December 20th and ended in January 4, 2009.

The activity area is mainly located in Hangzhou, with the main activities of Wulin business circle, lakeside business circle, Wu Shan commercial circle and nine characteristic blocks.

The theme of the activity is "joy, leisure, shopping and quality life". The theme of Shopping Festival is launched from the aspects of fashion life, gourmet life, colorful life, leisure life and e-commerce.

So far, there have been tens of thousands of businessmen participating in the leisure shopping festival.

Christmas, new year's day, the two major festivals are coming. Many businessmen have prepared several promotional campaigns.

For example, the theme activities of "fashion life" in department stores and franchised stores have gathered in Hangzhou's major department stores, home appliance stores and commodity trading markets, with nearly 3000 enterprises participating.

The Hangzhou Tower will launch three special promotional activities to allow consumers to enjoy the biggest annual discount; Yintai will launch a large-scale promotional campaign for women's clothing; Xie Bai will closely combine the highlights of the year's sales promotion with the leisure shopping festival, and launch the "Christmas shopping carnival night" campaign, with all the names participating in the promotion.

In Wulin Road Fashion Womens street, 100 brands will form an alliance to launch the Wulin Road brand promotion alliance.

It can be imagined that the sales promotion atmosphere of Hangzhou merchants will be more intense this year than before.

Yang Jing: editor in charge