Why Public Relations Communication Is Small And Big?

Here world clothing shoes The Xiaobian of the hat net gives you an introduction to corporate public relations: why is it so small?

To understand public relations is to understand how to communicate with the outside world, how to communicate with products, and how to communicate with enterprises. Galanz, a giant who has been proud because of its growth, is now at the beginning stage.

A few days ago, micro-blog news broke the news that a well-known household appliance manufacturer Galanz air conditioner broke out of the factory recently, and later turned into a more serious group event. According to the micro-blog's content, the reason for the incident was that Galanz did not fulfill its promise when recruiting, causing some Galanz employees to have a stuffy heart, and finally chose the way to use force to appeal to Galanz.

This incident caused by labor disputes, but the official high-level statement of Galanz is ended with the attitude of "very few employees, smashing factories and several troublemakers." however, most of the netizens do not approve of the statement. If a few employees are drunk, then why bother President Liang Zhaoxian himself?

For Chinese enterprises with labor intensive and regulatory failure to achieve absolute completion, it is inevitable that there will be trouble making employees. However, for Galanz, the direct reason for letting this fairly troublemakers spread across the network is the micro-blog, which is obviously deceptive.

Netizens are not stupid, so the official micro-blog can't deceive netizens' eyes.

In the Internet age, the transparency and communication characteristics of social media such as micro-blog and WeChat have already made an indispensable driving force on social influence. If any enterprise or organization wants to cover up the supervision of social media, the result of its final harvest may be counterproductive. In the Galanz factory smashed incident, some netizens have posted a clear image on the Internet, but Galanz has faced the public's explanation in a way that does not admit it. This is a way to push itself onto public opinion.

This kind of strategy and way to deal with crisis public relations is really surprising.

Because as a normal Spin For garment enterprise managers, such a negative event happens in their factories, the first thing to do is to conduct transparent information access to users and employees, but Galanz is carrying out actions to deceive society and employees. This way of dealing with crisis public relations is hard to believe that it is from Galanz.

Not knowing the market and products, this is already the cup of Galanz, but the micro-blog does not understand the status of public relations, which makes Galanz even worse.

In recent years, Galanz's share in the market has shrunk dramatically, and its product recognition has been surpassed by other peers. However, the crisis that it could have avoided completely was pushed to the focus of public opinion because of a misrepresentation. The focus of this incident is that I think the trend of Galanz's gradual decline is inevitable.

This crisis has been highlighted. public relations Blunder is the first evidence of Galanz's slide.

Second, it is Galanz's current product performance in the market. Judging from what I know now, Galanz may be in the market pressure in recent years, and then put some products destined to fail from the market in the face of the market. These actions also indirectly lead Galanz's future development in a way of no return. For example, in 2012, it forced the introduction of 999 yuan drum washing machine, which was evaluated by its peers as an irresponsible product and marketing behavior, because the price of 999 yuan even the washing machine of the wave wheel was very difficult to make.

There are still many problems in this area. For example, Galanz will not flexibly set up its own product development direction, make products that are more conducive to consumer demand and so on, and will also lead to a landslide trend of Galanz to some extent. The most notable case in this case is Galanz's microwave oven, the main heating function, regarded as a domestic cooking stove for consumers to cook and cook.

These ways of losing research and insight into products and consumers, together with this irresponsible conclusion, are another factor that makes Galanz waning.

Third, Galanz's lack of scientific system for business management is another factor that leads Galanz to lag behind other peers.

For example, in recruiting and employing people, the lack of necessary guidance and supervision of employees, to a certain extent, caused workers' psychological and mental emotional accumulation, especially those of post-90s employees, whose work not only rewards but also comes from psychological support. But it is precisely because of such a factory in the production process to ignore such factors, so eventually it has created an irrevocable cup.

If every employee can be regarded as a family member, all of the outcomes may be satisfactory; however, with the sacrifice of employee spirit as the way and the way of squeezing profits by labor force, such a way will eventually burst into the first result of the article.

Everything is due to Galanz's disloyalty and lack of basic public relations consciousness.

To understand public relations is to know how to communicate with the outside world, how to communicate with the product, and how to communicate with the outside world. Clothes & Accessories The state of enterprise communication, Galanz, a giant who has been proud because of its growth, is now at the beginning stage.