Anta A-WEB2.0 Breathing Net Technology Shows At Shoe Expo

　　 shoes At the fair, Sochi Winter Olympic champion Zhou Yang, Zhang Hong and Li Jianrou showed Anta breathing net technology running shoes.

In April 18th, the sixteenth China (Jinjiang) International Footwear Expo opened in Jinjiang, the United States flag city. As the leading brand of the domestic sporting goods industry, Anta joined hands with three Sochi Winter Olympic champion Zhou Yang, Zhang Hong and Li Jianrou at the shoe fair to jointly launch Anta's latest technology, A-WEB2.0 breathing net technology and a series of products. The Olympic champion and the latest technology have made Anta the winner of this shoe fair.

along with Music Slowly, Ren Hongguo, Secretary of the National Sports Administration's winter sports management center, Secretary of the CPC Jinjiang Municipal Committee, Chen Rong FA, mayor of the people's Government of Jinjiang, Liu Wenru, chairman of the board of directors of Anta Sports Products Limited and Mr. CEO Ding Shizhong, and Li Jianrou, Zhou Yang and Zhang Hong, the three Sochi Winter Olympic champions, arrived at the stage. At the scene of nearly 100 leaders, guests, athletes and media reporters, they pressed the button together, and the A-WEB2.0 breathing net technology was launched brightly. Anta breathing net technology running shoes suspended in the air, burst out dazzling light, amazing scene!

According to the introduction, Anta A-WEB2.0 breathing net technology adopts omni-directional air permeability weaving, light fitting, which can effectively accelerate the heat dissipation of feet. At the same time, during the weaving process of breathing nets, Anta chooses a mesh hole similar to fish scales to enhance the uniqueness of the design, and also improve the ventilation effect. On the product of breathing net technology, Anta adds special materials to the fabric through the most advanced technology in the industry, and realizes the one-step weaving and three-dimensional protection. It effectively avoids the friction of the shoe upper line, and optimizes the manufacturing process at the same time, bringing new experience to consumers.

"In normal training and competition, we wear Anta equipment, the texture is very good, it is very comfortable to wear." Olympic champion, short track speed skating women's 1500 meter gold medalist Zhou Yang told reporters. "I believe that Anta's introduction of breathing nets technology products is also a pleasant surprise, and also has the quality of champion!" Zhou Yang said.

Anta has always been a staunch supporter of "science and technology is the first productive force". Heavy investment to build the first domestic sports science laboratory and scientific research has been increasing year by year and has been maintained at the highest level in the industry. Last year, the investment in research and development reached nearly 300 million yuan, with more than 40 state-level patented technologies. Over the years, technological innovation has pushed Anta forward and helped Anta become the leading brand of the national brand of China's sporting goods industry. In the future, Anta will continue to increase investment and R & D efforts, combined with advanced technologies such as breathing nets, elastic glue and flexible columns, to provide consumers with comfortable products, enhance their sports performance and satisfaction, and avoid the "homogenization" that plagues China's sporting goods industry.

Sochi's Winter Olympic champion is ready to shine.

Reporters saw that in the Anta Pavilion, a COC (Chinese Olympic Committee) exhibition area was also set up, showing the fruits of cooperation between Anta and COC for many years and the equipment worn by Chinese Winter Olympic athletes at the Winter Olympic Games in Sochi just concluded. According to introducing, in this winter Olympic Games, Anta has been successful, the brand influence and reputation greatly enhanced, showing Anta as the leader of the domestic sporting goods industry.

It is reported that in 2014, the Winter Olympic Games in Sochi accepted the award, Anta regarded the Chinese cultural totem - "Nine Dragon Wall" as the core element of the champion dragon clothing, and hoped that the spirit of "dragon" could inspire Chinese Olympic athletes to fight bravely on the Sochi Olympic Games. The traditional Chinese brocade technology was applied to the award winning clothing technology. The nine dragon shaped images of the nine dragon walls were printed on the award dress. The back China word extended the silver side design of the London Olympic Games and depicted China according to the Chinese character and song style, which highlights the Chinese characteristics. The Olympic Games are not only the stage to display the sports strength of all countries, but also the stage of multicultural communication in the world. Anta hopes to export the essence of Chinese dragon culture to the world through the "champion dragon clothing" worn by Chinese sports delegations.

National Fitness Anta inherits the spirit of Olympic Movement

In order to advocate the national fitness and promote the popularity and development of the Olympic Games, with the opportunity of the shoe Expo, Anta also held a "healthy pursuit and never stop" Olympic champion to ride with you in Jinjiang. Olympic champions and hundreds of Jinjiang citizens have taken practical actions to promote the Olympic spirit.

As China Olympic Committee Strategic partners, Anta has been strongly supporting the development of China's sports industry, spare no effort to promote mass sports and the cause of national fitness, and is also committed to promoting the Olympic spirit and the Olympic culture.

"The Anta Olympic champion is riding with Jinjiang citizens in Jinjiang. Anta also hopes to use the opportunity of the shoe fair and ride this popular exercise to appeal to more people to participate in sports and exercise, to pass the Olympic spirit and culture to everyone, and to convey the endless spirit of sports to every corner." Mr. Zheng Jie, President of Anta brand, said that Anta hopes that every Chinese can feel the unique charm of the Olympic movement.