Department Stores Main Channel Sales Downturn, Medium-Sized Shoe Enterprises Profit Reduction

< p > second line footwear brands seem to be trapped in the dilemma of collective profit reversing. Following the expected profit decline of Daphne and 100 billion, the company achieved operating income of 1 billion 844 million yuan in 2013, an increase of 17.53% over 2012.

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< p > < strong > inventory increased by 13% < /strong > < /p >.

< p > > a href= "http://sjfzxm.com/pioneer/" > Saturday footwear industry < /a > end of last year inventory 1 billion 181 million yuan, inventories increased 13% compared with the beginning of last year.

On Saturday, the footwear industry pointed out that under the harsh macro consumption environment, the company was affected by the promotion of shopping malls, the increase of main expenses and human costs, and so on.

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< p > on Saturday, the footwear industry said that in recent years, with the continuous slowing down of the gross national product and the growth of the total retail value of domestic consumer goods, consumer confidence was weak, coupled with the rapid development of new channels such as shopping centers and online shopping, and the situation of homogenization competition in department stores.

Including the footwear industry, which is mainly sold through department stores on Saturday, the revenue is undoubtedly affected by < a href= "http://sjfzxm.com/pioneer/" > /a.

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< p > under the downward trend of the line, the company plans to focus on the development of e-commerce business in 2014. By increasing the depth of cooperation with the major e-commerce platforms and building its own platform, the company will gradually achieve the full coverage of the main brands, and try to build a brand new shop in the shopping center to develop a new O 2O mode. Through this new sales mode, customers will be guided to participate in online and offline integration experience and consumption.

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< p > < strong > industry concentration has lost profits. < /strong > < /p >

< p > women's shoes industry homogenization competition is increasingly serious, stock is increasing constantly, encounter profits "Waterloo" more than Saturday shoe industry.

Daphne's international performance was also unsatisfactory. In the 2013 fiscal year, Daphne's turnover dropped slightly by 0.8%, from HK $10 billion 500 million in the same period of 2012 to HK $10 billion 400 million, while net profit dropped 66.7%, from HK $970 million to HK $330 million in the same period in 2012.

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Last year, Daphne tried to save operation deterioration by shutting down franchises and other optimization strategies. However, the negative leverage effect caused by the slowdown in sales and the impairment losses caused by the closure of poorly performing stores resulted in a significant decline in operating profits. P

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P has also suffered from this dilemma. Last year, its turnover was 2 billion 430 million yuan, down 0.09% year on year, net profit 231 million yuan, and fell 26.21% by year.

In addition to the continued downturn in performance, the expansion rate of last year was also greatly reduced.

By the end of 2013, there were 2286 stores with an increase of only 120, compared with 418 stores in 2012.

The rapid expansion of women's shoe brands through the rapid expansion of sales networks has obviously been difficult to sustain.

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< p > the BELLE shoes, a relatively good leading woman in the industry, has a profit growth of less than /a (4 billion 492 million yuan) last year, compared with the previous year's a href= "http://fz.sjfzxm.com/". The growth rate has also slowed down significantly compared with the previous year, < /p >