Three Key Words Of Shoe Expo

Here world clothing shoes The small net of hat net introduces the three key words of Chinese shoe industry transformation, technology, electricity supplier, Wen Chuang.

The sixteenth China (Jinjiang) International Footwear Expo, held for 4 days, was held in Jinjiang, Fujian on the 18 th. Reporters visited the exhibition found that with the gradual maturity of the buyer's market, shoe companies pay more attention to quality improvement and brand building, "electricity providers", "technology" and "Wen Chuang" have become the three keywords of the exhibition.

Jinjiang has 2374 footwear manufacturers. The annual output of sports shoes and shoes account for 40% of the total output of the country and 20% of the world's total output. Every year, shoes Fair is held in Jinjiang, which has become an important barometer and weathervane in the industry.

April 2013, China Shoes Capital E-quotient The service center is located in Jinjiang. The center has assembled more than 500 well-known domestic shoe brands and set up the docking platform directly between suppliers and business enterprises.

"After receiving the order online, you can directly deliver the goods through the logistics company allocated by the center, only two or three staff members can complete it, saving time and labor compared with the traditional marketing mode." Chen Chuifeng, deputy managing director of the center, said.

According to the briefing, the center will also join forces with domestic e-commerce giants such as Taobao and Jingdong. Through the brand alliance, trading platform strategic cooperation and style joint promotion, the O2O mode of the regional brand of online "China Shoes Capital e-commerce" will be constructed.

In 2013, a large number of private enterprises in Jinjiang entered e-commerce, and more than 70% of scale enterprises set up online sales platform. At present, there are more than 70 thousand online stores, with a turnover exceeding 38 billion yuan last year. Nowadays, Jinjiang shoe enterprises are gradually getting rid of the traditional "behind closed doors", and the "marriage" with e-commerce has become the general trend.

At the exhibition site, the 3D vamp production booth attracted many spectators to stop: input the corresponding data, the machine can directly produce the finished vamp, and avoid the weaving, cutting, sewing and other processes of traditional vamp.

Wang Yang, a technology company in Beijing, said that with the increase of labor costs, the automation equipment has become a trend. "3D shoe upper production not only saves material, but also saves labor costs, and protects human feet to the best level, making shoe industry DIY possible."

Shoe companies are still digging up the technological elements behind their shoes. As one of the leading brands of local sports shoes, Anta launched a full range of sports shoes made of breathable braiding technology at the exhibition.

Ruan Guoqing, director of Anta sports and human science laboratory, said that with the maturity of consumer groups, people not only pay attention to external styles while buying sports shoes, but more importantly, whether they can meet the functional and comfortability of sports, which requires the combination of human needs and sports needs.

Today, Jinjiang shoe enterprises are equipped with a large number of advanced international level of technology and equipment. Meanwhile, relying on independent research and development, the city's footwear industry has already mastered 229 core technologies of shoe production, and has 564 patents. Among them, Anta and Guo Hui have become the drafting members of national or industrial standards.

"The technology of Chinese shoe enterprises is not inferior to that of foreign countries, and the key is the establishment of brand". This is the most widely heard word of reporters at the exhibition. Reporters noted that many children's shoes enterprises are using animation marketing to build brands, and create more derivatives through brand influence.

Fujian clumsy mouse Limited by Share Ltd was founded in 2005, specializing in children's wear children's shoes. In order to promote brand upgrading, the company and animation company jointly launched the 6 minute anime "clumsy mouse" and broadcast on Sina, Sohu and other network platforms.

"Many foreign anime brand Like Disney and Snoopy, we first have animations and then derivatives. We have industries first and then brand upgrading. Kuang Weiping, general manager of clumsy mouse company, said that after the launch of the end of 2013, the turnover of the company increased by 30%. At present, the company is discussing strategic cooperation with other enterprises, using brand value to introduce more stationery, women and babies and other derivatives.