2014 Jinjiang Shoe Fair New Look Of Fashion Shoes

At this shoe fair, "fashion" elements can be seen everywhere. From the exhibition hall layout, to product design, and to marketing means, all of them reveal a "fashion" atmosphere. After years of precipitation, the Jinjiang shoe fair, which has entered its sixteenth year, applaud "fashion" for its "adult ceremony".

Fashion Pavilion high-end atmosphere Grade

Fashion has become a strong color in the exhibition of exhibitors at this shoe fair. In the HID Dragon Pavilion, a huge yacht is anchored in the center of the exhibition hall. The combination of various navigational style props, such as anchor and lifespan, appears to be on the west coast of the United States and feel the sea breeze blowing. The latest fashion casual shoes and clothing products are displayed around the exhibition hall. The free and fashionable display highlights the brand style of the American fashion and leisure.

As one of China's outdoor brands, the St. flee brand fashion exhibition area also attracts visitors' attention. In the design and layout of the exhibition hall, the San Fu Lai exhibition hall displays different outdoor products by creating different outdoor scenes, and creates a strong outdoor atmosphere to attract many visitors, so that they can produce immersive visual experience. This fashion display way enables visitors to understand the outdoor brand concept of St. flee's "going out", and also shows the scientific and technological strength, professional quality and fashion of St. It is worth mentioning that the St. Valentine's exhibition focuses on the collection of the latest outdoor trends in 2014, especially the new listing of St.

In the exhibition hall opened by Fujian Tong Tian Investment Limited, a variety of emerging footwear products emerge in an endless stream. The new footwear products, such as shock absorbing shoes, fire fighting and escaping shoes, are blended with fashion technology application elements, and have planted the wings of technology for the traditional footwear industry.

"Nowadays, the trend of industrial transformation and upgrading is more and more obvious. The products of single elements are easy to be homogenized in competition, and these new shoes products represent the transformation of design concept." Zhang Yong, manager of the investment department of the same day investment company, said that the products displayed in the exhibition area are mainly designed by students. The company mainly helps students connect the industrial design results with the enterprises, and ultimately realizes the circulation of new products in the market.

Fashion products help industry transformation

The usual rain boots are improved by designer's hand, and the leather with fashionable elements is just fused into the rain boots, while the basic functions are also used to emit a fashionable atmosphere.

And this fashionable shoe product can be seen everywhere in this exhibition. Industrial design and cultural creativity have now become the two boost to accelerate the transformation of Jinjiang footwear industry. This fashion trend is also exhibited in the exhibits of various enterprises.

Take Anta brand as an example, it explains the charm of fashion with professional sports. At this shoe fair, Anta joined hands with three Sochi Winter Olympic champions Zhou Yang, Zhang Hong and Li Jianrou at the shoe fair to jointly launch Anta's latest technology, A-WEB2.0 breathing net technology and a series of products.

At the same time, animation marketing is also becoming a fashion into the vision of enterprises, and gradually become a trend and trend in various industries. Kasiron, the brand of children's shoes, presented the brand connotation to the industry through the 3D animated cartoon "the dragon of Kasiron". Kasiron relevant responsible person said that this is not only a manifestation of the gradual maturity and innovation of the marketing methods of local children's shoes, but also a symbol of the rise of the cultural industry.

A compassionate and very special "office worker" clumsy mouse; a "little man" who loves to show off, bully and be afraid of fighting. The clumsy mouse animation attracted the visitors of the shoe fair. Today, clumsy mouse KIDS has made new breakthroughs in marketing strategy in addition to its achievements in product production and brand operation. This exhibition, clumsy mouse KIDS uses "micro animation" as the main keynote of brand differentiation marketing, and creates a colorful and fashionable lifestyle hall. On the one hand, it makes the clumsy mouse more vivid and interworking with consumers, thus enhancing brand influence and popularity. On the other hand, it tries to test children's creative industry through the extension of brand micro animation elements.

"In the future, we will gradually break away from traditional manufacturing industries. Now clumsy mouse Animation Industry Co., Ltd. has just been established, and will gradually make some brand authorization attempts, including our anti bear bear will be more suitable for licensing the tide card, and the nameless rabbit is more favored by some younger girls. We will turn to the animation culture industry according to the characteristics of cartoon characters and the extension of targeted development. Fujian clumsy mouse Limited by Share Ltd helps Huang Deyu tell reporters.

Fashion materials lead industry Trend

In the exhibition of the shoe fair, the shoe material industry in Jinjiang started its own innovation not only in the technology and function of the products, but also from the perspective of fashion elements and industrial design, so as to open up new markets and find new selling points.

Quanzhou star shoes and clothing materials Co., Ltd. this exhibition of 3D mesh reflector cloth products are fully integrated with the design elements. It is understood that the pattern design of the product is inspired by animal texture, and the material of luminous or reflective effect is added to raw materials, which can help downstream enterprises to create a very fashionable, personalized safety function night running shoes.

"In the past few people used animal skin stripes as the design elements of sports shoes, and the products used zebra stripes, leopard stripes, python veins and other animal texture as the main elements of design, which can be seen as a major breakthrough in design." Zhuang Gangsong, general manager of Quanzhou star shoes and clothing materials Co., Ltd., told reporters that in last year's performance of the sports shoes industry was depressed, the company's performance was growing against the trend, which was related to the consistent practice of fashion and innovation that the company insisted on.

Classic leather, military cloth materials, mirror skin and rainbow skin are not far away from fashion and still occupy a place in the trend. At this shoe fair, Italy fashion designer ALEX COLLECTION released the European fashion trend. In ALEX's view, fashion can explain everything. "Fashion is the derivative of various cultures in the designer's mind, and the process of integration of two or more elements is like a rainbow after rain. It is a collection of colorful colors without losing its beauty. Maybe only one color is a bit monotonous, but after a variety of combinations of colors, it is as lively as rainbow and attractive.

　　 fashion Marketing to create new broadcast chain

3D virtual exhibition is also the highlight of this shoe fair. In the shoe fair, the virtual shoe system attracted many spectators to stop trying shoes. It is understood that the virtual shoes system uses the principle of stereopsis and uses computer graphics to build a three-dimensional model of visitors' feet. Visitors can choose their favorite styles to try them on by browsing the pictures of shoes stored in the computer system.

Not only that, the shoe industry's peripheral products are gradually integrating new fashion technology elements. The new 3D stereoscopic projection technology has been displayed on the net. In the glass box, animation characters can run, jump and rotate.

Unlike the past shoe fair, WeChat has been widely seen in this shoe fair. Only in the shoe business center, 300 thousand card purchasing cards have been swept away, and the "attention can participate in the raffle" business center activity has brought different scenes to the people. People visiting the site have picked up their mobile phones to open WeChat electric shoes, and actively participate in the activity process.

Shoe capital e-commerce center official told reporters that with the help of WeChat marketing, WeChat public platform can create a dynamic ecological chain for the transmission of every brand information on the platform. Now, we can see that some enterprises use WeChat's marketing case, the shoe capital electronic commerce center will try various new marketing methods to promote, and create a mobile membership system around Jinjiang's shoe making industry.