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    Ban Xiao Snow Interview: Everything Is "Natural".

    2014/4/23 18:39:00 36

    Ban XiaoxueNatureDesigner

    < p > by the invitation of Shanghai a href= "http://www.91se91.com/news/index_c.asp" > Fashion Week < /a >, Ban Xiaoxue will also release her 2014 autumn and winter series again in Shanghai this time.

    After the success of Beijing's first show, what's the change of ban Xiao Xue's mentality? What's the difference between the release in Shanghai and the release of Beijing? The reporter once again invited Ban Xiaoxue to make an exclusive interview before the show.

    < /p >


    < p > strong > reporter: what is the source of your inspiration this time? What is the difference between the press conference and the Beijing conference? < /strong > < /p >


    < p > Ban Xiaoxue: in fact, it is the same as Beijing, which is "natural", but it will be different in the proportion of men's and women's clothing and the feeling of match.

    < /p >


    < p > strong > reporter: can you tell us what specific differences will be made? < /strong > < /p >


    < p > Ban Xiaoxue: as you can see, Beijing is dominated by black and white. It is a relatively pure route. We originally took more than 80 LOOK in the past. After picking up the scene, we decided the overall tonality, and CUT dropped more than 30 LOOK overnight.

    This time, Shanghai joined some of those who were dropped by CUT, and there are also some things to do after they go back.

    The proportion of men's clothing will increase, which will probably account for 40% of the whole series. We have added some more pparent designs, such as patterns, colors will be rich, and the feeling will be more novel, and the difference between two places will be opened.

    < /p >


    "P > < strong > reporter: a href=" http://www.91se91.com/news/index_c.asp "> Beijing < /a > the moss site is very special. Is the Shanghai site layout different? < /strong > < /p >


    < p > Ban Xiaoxue: Yes, it will be very different, because we are the first show of fashion week in Beijing. It has been a long time for us to show the exhibition, so we try our best to move the original inspiration back to the show.

    But Shanghai is entirely another concept, taking the simplest show.

    Because time is relatively tight, we simply give up all decorations, no cloth field, go all the way to the ground, let the audience sit at the stage, can get closer contact.

    < /p >


    < p > strong > reporter: will the layout of this venue affect your whole show? < /strong > /p >


    < p > > a href= "http://www.91se91.com/news/index_c.asp" > ban Xiao Xue < /a >: there will be an impact, but the concepts on both sides are different. Like Beijing, because of the pure route, from inspiration to the venue, it has done the most extreme, like the LOGO of the brand is X type, we have brought it into every detail, such as gifts, signature walls, including the show Road, the walking route, all used the concept.

    But on the side of Shanghai, we use the idea of simplest, without any decoration, to make it return to the simplest state.

    < /p >


    < p > < strong > reporter: the show in Beijing is very popular. How do you digest these compliments? < /strong > /p >


    < p > Ban Xiaoxue: of course, we have the support of our friends. We will be very happy to hear the support voice. It is very hard for a team to make these products, and this process is very hard. Sharing of course, we hope to win everyone's support, but we also yearn for the opposite voice. I hope we can hear different voices. Only in this way can we make progress, because the design can not be perfect, there must be many defects in the process, we ourselves are not one hundred points satisfied, so we hope you can find out our shortcomings with us and help us improve.

    < /p >

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