Lin Jian: Without Showroom, Fashion Week Is Out Of Fashion.

< p > in Shanghai Huaihailu Road 111 times court, Yang Jiong, Yin Jiasheng, a famous fashion critic of China, jointly organized the Showroom "time hall" to hold its first event.

There will be a new brand of Chinese designers including Qiu Hao, Shangguan Zhe, Gao Yang and Ban Xiaoxue.

Showroom is an essential part of the four fashion week to help designers find gold masters. It is still a "new thing" in China's fashion week.

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< p > reporter went to interview Lin Jian, founder of time hall. He revealed to us the opportunity and vision of his "Showroom hall".

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< p > < strong > reporter: how do you think of starting Showroom? < /strong > /p >

< p > Lin Jian: I went to Paris in January this year. SHANGZHENG zhe just showed up there, and then I went to meet Yang Jiong.

他其實是做融資的，我們在門口抽煙時就聊，“為什么中國沒有類似的?覺得以前環境比較差嘛，設計師自己產品沒有準備好，然后中國的時裝體系也不是百貨體系都是要自己獨立開店的，也沒有這樣的氛圍，”我覺得我們后來聊一聊覺得現在包括有一些經銷商都有這個想法，但其實規模會挺大的，那既然設計師產品現在也越來越出名了，大家產品也過關了，也更好賣了，不需要拿一些空的東西根本賣不掉的，兩邊都有需求我們的機會就來了，我們可以給兩邊搭一個平臺，看到好的設計師，大家不可能老捧著一個“例外”對吧，當然希望有第二個、第三個、第四個“例外”能夠出現，這才是大家的機會嘛，所以我覺得我們做這個收入還是把中國獨立設計的，原來比較草根，比較火熱，就是一個空的概念，現在我們覺得可以把游擊隊往正規軍方面靠。

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P: < strong > reporter: is it possible to think that China's fashion week was not Showroom before it was actually a fashion week? < /strong > /p >

< p > Lin Jian: Yes, you can say so.

Fashion week is the two function, one is the media, and the other is the order. We used to have only the media, no order.

So how can we talk about fashion week?

I think now that it's all ready, it's a good time to do it.

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< p > strong > reporter: will this Showroom become a normal state? < /strong > /p >

< p > Lin Jian: Yes, at least one year, the two quarter is sure to happen.

Spring is one and then fall again.

Not only is it a Showroom for the designer, but Showroom will be a platform for our new company to come out first. In the future, there are some more mature designers who want to expand. He has opened his own shop independently. We have also prepared some funds, and have prepared some management and sales consulting services. We can all try them, so the designer will manage your products well, manage your design well, and we can help you with the rest.

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< p > strong > reporter: will this thing be done in Beijing in the future? < /strong > < /p >

< p > > a href= "http://www.91se91.com/news/index_c.asp" > Lin Jian < /a >: No, we are mainly in one place, because the Beijing system is not quite the same as the Shanghai system. The official colors of many associations in Beijing are thicker, and our main business is business.

Besides, they did more mature business in Beijing fashion week. They didn't need to mix with us. We still did a good job in designing our part of the designer's section in Shanghai.

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< p > strong > reporter: so how does "time hall" discover these designers? < /strong > /p >

< p > Lin Jian: just now you are asking, you are not the first to ask how to choose, nor is it our choice, is he choose us?

First of all, we did not choose, because this spring was the first time to do it. The first time it was actually very simple. We just clapped our heads and thought we had to do it. Then we asked a circle of designers around us. We could not always have 2 or 3 designers. Then we asked for a circle, and everyone was very interested.

We feel: "Wow, everyone is very hungry! No one can find such a platform for them to push."

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< p > designers have some measures for us: some feel that their products are not ready; some designers feel that although he is now showing off, he is not ready for sale, but he is not ready, but the designers whose products are basically prepared have not rejected us.

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< p > < strong > reporter: Yes, some a href= "http://www.91se91.com/news/index_c.asp" > designer /a > things T and two kinds of shops.

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< p > Lin Jian: Yes, you have to show it to the media, but when you face the real consumer, you can't dress yourself up all day so strange, right, you still have some relatively commercial, relatively fashionable style to sell, so this is the two time.

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P: < strong > reporter: did Shangguan zhe sell well in the last time he worked with Tian Zhao? They seemed strange to ordinary people.

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< p > Lin Jian: because his sales last year were not on our side, so I was not very clear about it, but I bought it.

This year, his Showroom I went to see, sales very good, his Showroom in Paris is not bad: Joyce bought, Comme des Garcons bought in Tokyo store, and Opening Ceremony New York shop also bought, are better shops.

I think that if we go abroad for a while, maybe the situation in China will be good. Anyhow, I think this season looks better than last season.

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< p > < strong > reporter: "who are the buyers of < a href=" http://www.91se91.com/news/index_c.asp > "time hall < /a >"? < /strong > /p >

< p > Lin Jian: as you may all know, those buyers in China are focusing on some dealers who have more pursuits.

They have channels in their own hands, with VIP, which may not be the same size. If they do, they can make China's independent design of the entire sales volume a big expansion.

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< p > buyer's shop really doesn't matter. Designers and domestic buyer shops know each other and come to the end.

Why do we need us? < /p >

< p > < strong > reporter: do you have a promising new generation? < /strong > < /p >

< p > Lin Jian: because of this, I saw many new designers.

There are some regrettable that our first seats were relatively limited and we did not get in.

But now I can see that Ben Xiao Xue is quite reliable. First, after all, he has experienced in the commercial brand (exceptionally worked), and it is very clear that the clothes for the show are different from the clothes sold out, and then the pricing system will be relatively reasonable, so I think he will expand quickly.

The rest depends on every designer's own idea. It doesn't mean that we feel that this design is good. He can make his step. He himself must prepare well.

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