Home >

Domestic Men's Wear Sales Are Hard To Say, Optimistic, "Private Custom" Or A New Way Out.

2014/4/24 8:51:00 46

??? 日本語 Fran?ais English 中文

Domestic Men's Clothing Private Custom Clothing

img border= "0" alt= "align=" center "src=" /uploadimages/201404/24/20140424085412_sj.JPG "/" < < > >
 the current situation is low, the sales volume is low and the price of men's clothing is not optimistic. 
 "remove the cabinet and clear the warehouse on the last day of the game". After taking a lap in the market, you will find that many men's clothing brands are less than a target= "_blank" href= "http://www.91se91.com/" > clothing "/a" shop. This is not only the case, but also the brand men's clothing in many shopping malls is quietly withdrawing. Recently, Wu Nan helped a friend in a shopping mall run a brand of men's clothes to make the final clearance. "After all, it is the first time to start a business, so we can't rush things in hand. Therefore, through friends and family also found some men's clothing industry insiders, can ask men's clothing market sales, everyone said business is not good. Wu Nan pointed to the few customers at the counter. He said that in a few days at the store, he found that men's clothing was not good enough to sell. Men's purchasing power was not as good as that of women's clothing, and the frequency of style updating was not as fast as that of women's. Although men's clothing products are of high price, sales are very low. 
 comparison of men's clothing purchase volume is not nearly 1/3 as compared with women's wear. 
 then, the reporter turned to a circle in a shopping mall men's clothing area and found that the traffic volume was far from that of the women's clothing area. Many men's clothing sales counters did not have trial customers. For this reason, Wu Xiaobei, a manager of Changchun Mei Lun Clothing Co., Ltd. and Mei Lun guild hall, who has been engaged in many years' a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > business, laughs and says that there is such a malady in the sales of men's wear in China. "Many domestic brands of men's clothing, especially men's suits specializing in suit brands, are plagiarized in many styles, so fashion control is always slow. Not only that, men's clothing style update is not as good as women's clothing, the amount of purchase is not as good as women's clothing, the difference is nearly 1/3. Therefore, men's clothing business is really not easy to do. 
 profits. Net profit of some brands of men's clothing decreased. /p >
 the sale of men's wear is also directly reflected in the performance of men's clothing enterprises. The net profit of the seven wolves, the first to disclose the results, fell by more than 30% last year. In addition, the net profit of the first three quarters of last year, including the red bean, the king of nine, the creation of Dayang, George White, Hinur, the bird of choice, and Busen shares, also declined. At present, the selling place of the seven wolf wolf men's brand in the major shopping malls is also matched with its decline in performance. According to the annual report, the net profit of the seven wolves dropped more than 30% last year, and the market value evaporated nearly 3 billion 600 million in one year. In response, the company said that the reason for the decline in the company's performance during the reporting period was the weakening of the apparel retail industry and the decline in company orders. 
 analysis of many domestic brands of men's clothing is very conservative in style, .
 for this, Wu Xiaobei said that although these large domestic brand men's clothing market influence is very high, but in the sales idea has not been able to keep up with the current market. "A lot of men's clothing brands abroad are in the form of" blood exchange "on the style for almost 18 weeks, while many domestic brand men's clothing is still very conservative in style, many times just a little change on buttons and lock edges, it's called new style. This also led to the fact that many of the 2010 styles still do not appear to be "out of date". In addition, many domestic brands have disadvantages in ordering regional agents. For example, many manufacturers need agents to order six months in advance and take delivery of goods. If a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > sales are not good enough for the next season, clothes can only be sold for special sale. Of course, the sale price is lower than the normal quarterly profit. As time goes by, vicious circle, as far as I know, many agents have large stocks in their hands. 
 future leisure, "private custom" or men's wear way out 
 although men's clothing listed companies did not perform well in 2013, this does not mean that all men's wear enterprises are very sad. It is understood that in addition to the listed men's clothing enterprises, such as Alston, wolf family, and so on, these casual men's clothing enterprises in 2013, the market sales situation is very good. And Wu Xiaobei also said that due to fashionable fashion, the casual men's wear market has not been affected by the overall downturn in the clothing market. He also said that if the spanformation, "private custom" for traditional clothing brands, especially some suits production oriented brand, is a good direction. Reporters also learned that this is indeed the case. Now many men's suits, such as wedding birds, and so on, have begun to move to the "private custom" market. Nowadays, people are more and more individualized in terms of clothing requirements. "Private customization" will become the way of clothing enterprises' future development.