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Department Store "Touches The Net" To Create New Customers.
< p style= "text-align: center" > < img border= "0" align= "center" alt= "" src= "" /uploadimages/201404/24/20140424102422_sj.JPG "/" < > > "
One day before P, at 5 p.m., the doorbell of Miss Shi's home in Yad new village in Ningbo rang, and 3 "IgG" trousers were delivered to her home at the appointed time. < /p >
< p > trousers are not Taobao online shopping, but the authentic "counter goods" delivered by new Ningbo Hualian Commercial staff. < /p >
"Miss P" Shi Shi left test right test in front of her mirror, and linger for more than 20 minutes. She felt that one of the designs was not suitable, and a size was too large. She bought the desired price according to the discounted payment of < a href= "http://sjfzxm.com/news/index_s.asp" > shopping mall < /a >, and returned the other two to the staff waiting outside the door. < /p >
< p > in November last year, the new Hualian Shopping Mall and Yintai department store in Ningbo launched the brand new shopping method: free door-to-door first try, buy or not. < /p >
< p > < strong > win business opportunities by "picking up leakage" /strong /strong > < >
< p > opening the "shopping bar" is like entering a virtual shopping mall. The page is classified according to < a href= "http://sjfzxm.com/news/index_s.asp" > brand < /a >, like a special counter, the new Hualian more than 40 brands, Yintai has 80 brands stationed, a total of nearly 100 thousand products. < /p >
Miss P, who is more than 30 years old, has made an appointment with 20 "VERO MODE" clothes in "window shopping". "Now basically two or three times a year to go shopping, children are always unable to leave." < /p >
< p > there are many busy family members like Miss Zhuang. The first customer of "shopping street" is a white-collar worker about 30 years old. He only has one day's rest every week. Many times he just wants to stay at home and doesn't want to go out, but he really wants to buy clothes. < /p >
< p > traditional shopping mall has "shortcomings", and the online shopping is not entirely satisfactory. < /p >
< p > "the models in the shop photos are very good, and they are not the same on their own." "How can it be such a piece of cloth? It is unbearable to work!" "the goods have been retired for 15 days, and have not yet been settled". This is Li Mei's 28 year old online shopping annoyances, she reckoned that although the Internet to buy cheap goods, but "can not see" waste a lot of money. < /p >
< p > "current mainstream shopping is not perfect in experience. We just need to" pick up the leak. " "Go shopping" operation team Hangzhou hand Network Technology Co., Ltd., responsible person Ye Wei Ya said. In order to ensure the quality of service, they arrange more than 10 deliveries, uniforms and SMART to deliver the goods to customers. Usually they can be delivered to customers in two hours. More than 1000 successful orders in one month. < /p >
< p > < strong > rely on "service" to break through "/strong > < /p >.
< p > "last year's turnover increased by only 7%!" < /p >
< p > this figure makes Wang Qunzhi of the planning department of new Hualian Commercial Department feel the pressure. In previous years, the number of reports increased by two digits. < /p >
< p > "there are many reasons for the decline in sales, but the outbreak of online shopping is definitely an important factor." A counter staff said, many customers tried to finish their clothes, looked very satisfied, they did not buy, asked the price, took the number and left. Because of her own women's wear brand online also sell, in recent years, she has lost a lot of tourists. < /p >
< p > looking at Ningbo Tianyi business circle, 13 big and small shopping malls have played tricks all over. In recent years, although the consumption power of residents has been increasing, the days of traditional department stores are not good. < /p >
< p > according to the data of China's general merchandise business association, the total sales volume of 81 large and medium scale department stores was 228 billion 270 million yuan, up 8.92% from the same period last year, which is significantly lower than the average growth rate of 16.5% before 2011. < /p >
< p > "we are also looking for ways to spanform traditional shopping malls." Wang Qunzhi said, in view of online shopping, the new Hualian Commercial Building is also combined with < a href= "http://sjfzxm.com/news/index_s.asp" > Taobao < /a > Tmall eleven pairs, two dozen, also opened commercial vifi, free internet access and so on. Now the new model "shopping street" is to extend directly from the original door-to-door to door-to-door, seize the "enhance customer shopping experience" this link, to attract customers. < /p >
< p > Wang Qunzhi said frankly, although the cost of sending a single pen now reaches about 20 yuan, and the monthly turnover is less than 100 thousand yuan a month, which accounts for only a small part of the average daily turnover of 1 million yuan, but the growth is moving at a speed of double. There are nearly 40 thousand client users of "go shopping", with a turnover rate of more than 90%. < /p >
"P" seems to break through with great cost, but "shopping mall will become a way of life and leisure. Shopping is only incidental. It is an inevitable trend to provide richer and wonderful shopping experience for customers." < /p >
< p > changing the chain by "network" < /p >
The impact of < p > a href= "http://sjfzxm.com/news/index_s.asp" > electricity supplier < /a > has played a great role in the differentiation of traditional shopping malls. People who often go shopping may find that shopping malls have begun to narrow down the wearing class counters, adding some formats that can increase customer experience and extend their stay time, such as leisure bar, amusement park and so on. Shopping malls also launched their own online stores. < /p >
< p > however, in Wang Qunzhi's eyes, many offline enterprises' simple "touches" and "on-line" are not desirable. Traditional shopping malls only sell on the Internet, but at most it is another Taobao, but it doesn't match Taobao's traffic and popularity, because the business mode is more difficult than the low price impulse of Internet vendors. < /p >
< p > the factor of network brings the change of traditional commercial buildings to no impact. < /p >
< p > recently, the new Hualian Commercial Building is combing the brand in the commercial building to prepare for the upcoming "single product management". < /p >
< p > "now" go shopping "receive a list. We sometimes go to the counter to check the stock quantity and size. After doing the" single product management ", these jobs can be done with only a little mouse. Wang Qunzhi also saw the big data brought about by the change of commodity management mode. The new Hualian Commercial Complex intends to integrate these valuable data into the carrier of personalized marketing for new Hualian Commercial Building. "Simply speaking, we can intuitively see the sales situation of various brands and styles through this data. With the accumulation and continuous integration of data, we can configure the best inventory structure, display structure, and even which factory will produce in the future, which can be obtained from this data, which really reduces the information gap between production and sales." < /p >
< p > draw a simple road map to illustrate. The buying and selling process of the original clothing is: production enterprise - agent - sales enterprise - customer, and in the future, with "big data", the industrial chain will fall down: "consumer demand" sell "to our shopping malls, shopping malls to feed the demand to manufacturers, the initiative is in our hands." This will change the industry chain of the whole industry. < /p >
One day before P, at 5 p.m., the doorbell of Miss Shi's home in Yad new village in Ningbo rang, and 3 "IgG" trousers were delivered to her home at the appointed time. < /p >
< p > trousers are not Taobao online shopping, but the authentic "counter goods" delivered by new Ningbo Hualian Commercial staff. < /p >
"Miss P" Shi Shi left test right test in front of her mirror, and linger for more than 20 minutes. She felt that one of the designs was not suitable, and a size was too large. She bought the desired price according to the discounted payment of < a href= "http://sjfzxm.com/news/index_s.asp" > shopping mall < /a >, and returned the other two to the staff waiting outside the door. < /p >
< p > in November last year, the new Hualian Shopping Mall and Yintai department store in Ningbo launched the brand new shopping method: free door-to-door first try, buy or not. < /p >
< p > < strong > win business opportunities by "picking up leakage" /strong /strong > < >
< p > opening the "shopping bar" is like entering a virtual shopping mall. The page is classified according to < a href= "http://sjfzxm.com/news/index_s.asp" > brand < /a >, like a special counter, the new Hualian more than 40 brands, Yintai has 80 brands stationed, a total of nearly 100 thousand products. < /p >
Miss P, who is more than 30 years old, has made an appointment with 20 "VERO MODE" clothes in "window shopping". "Now basically two or three times a year to go shopping, children are always unable to leave." < /p >
< p > there are many busy family members like Miss Zhuang. The first customer of "shopping street" is a white-collar worker about 30 years old. He only has one day's rest every week. Many times he just wants to stay at home and doesn't want to go out, but he really wants to buy clothes. < /p >
< p > traditional shopping mall has "shortcomings", and the online shopping is not entirely satisfactory. < /p >
< p > "the models in the shop photos are very good, and they are not the same on their own." "How can it be such a piece of cloth? It is unbearable to work!" "the goods have been retired for 15 days, and have not yet been settled". This is Li Mei's 28 year old online shopping annoyances, she reckoned that although the Internet to buy cheap goods, but "can not see" waste a lot of money. < /p >
< p > "current mainstream shopping is not perfect in experience. We just need to" pick up the leak. " "Go shopping" operation team Hangzhou hand Network Technology Co., Ltd., responsible person Ye Wei Ya said. In order to ensure the quality of service, they arrange more than 10 deliveries, uniforms and SMART to deliver the goods to customers. Usually they can be delivered to customers in two hours. More than 1000 successful orders in one month. < /p >
< p > < strong > rely on "service" to break through "/strong > < /p >.
< p > "last year's turnover increased by only 7%!" < /p >
< p > this figure makes Wang Qunzhi of the planning department of new Hualian Commercial Department feel the pressure. In previous years, the number of reports increased by two digits. < /p >
< p > "there are many reasons for the decline in sales, but the outbreak of online shopping is definitely an important factor." A counter staff said, many customers tried to finish their clothes, looked very satisfied, they did not buy, asked the price, took the number and left. Because of her own women's wear brand online also sell, in recent years, she has lost a lot of tourists. < /p >
< p > looking at Ningbo Tianyi business circle, 13 big and small shopping malls have played tricks all over. In recent years, although the consumption power of residents has been increasing, the days of traditional department stores are not good. < /p >
< p > according to the data of China's general merchandise business association, the total sales volume of 81 large and medium scale department stores was 228 billion 270 million yuan, up 8.92% from the same period last year, which is significantly lower than the average growth rate of 16.5% before 2011. < /p >
< p > "we are also looking for ways to spanform traditional shopping malls." Wang Qunzhi said, in view of online shopping, the new Hualian Commercial Building is also combined with < a href= "http://sjfzxm.com/news/index_s.asp" > Taobao < /a > Tmall eleven pairs, two dozen, also opened commercial vifi, free internet access and so on. Now the new model "shopping street" is to extend directly from the original door-to-door to door-to-door, seize the "enhance customer shopping experience" this link, to attract customers. < /p >
< p > Wang Qunzhi said frankly, although the cost of sending a single pen now reaches about 20 yuan, and the monthly turnover is less than 100 thousand yuan a month, which accounts for only a small part of the average daily turnover of 1 million yuan, but the growth is moving at a speed of double. There are nearly 40 thousand client users of "go shopping", with a turnover rate of more than 90%. < /p >
"P" seems to break through with great cost, but "shopping mall will become a way of life and leisure. Shopping is only incidental. It is an inevitable trend to provide richer and wonderful shopping experience for customers." < /p >
< p > changing the chain by "network" < /p >
The impact of < p > a href= "http://sjfzxm.com/news/index_s.asp" > electricity supplier < /a > has played a great role in the differentiation of traditional shopping malls. People who often go shopping may find that shopping malls have begun to narrow down the wearing class counters, adding some formats that can increase customer experience and extend their stay time, such as leisure bar, amusement park and so on. Shopping malls also launched their own online stores. < /p >
< p > however, in Wang Qunzhi's eyes, many offline enterprises' simple "touches" and "on-line" are not desirable. Traditional shopping malls only sell on the Internet, but at most it is another Taobao, but it doesn't match Taobao's traffic and popularity, because the business mode is more difficult than the low price impulse of Internet vendors. < /p >
< p > the factor of network brings the change of traditional commercial buildings to no impact. < /p >
< p > recently, the new Hualian Commercial Building is combing the brand in the commercial building to prepare for the upcoming "single product management". < /p >
< p > "now" go shopping "receive a list. We sometimes go to the counter to check the stock quantity and size. After doing the" single product management ", these jobs can be done with only a little mouse. Wang Qunzhi also saw the big data brought about by the change of commodity management mode. The new Hualian Commercial Complex intends to integrate these valuable data into the carrier of personalized marketing for new Hualian Commercial Building. "Simply speaking, we can intuitively see the sales situation of various brands and styles through this data. With the accumulation and continuous integration of data, we can configure the best inventory structure, display structure, and even which factory will produce in the future, which can be obtained from this data, which really reduces the information gap between production and sales." < /p >
< p > draw a simple road map to illustrate. The buying and selling process of the original clothing is: production enterprise - agent - sales enterprise - customer, and in the future, with "big data", the industrial chain will fall down: "consumer demand" sell "to our shopping malls, shopping malls to feed the demand to manufacturers, the initiative is in our hands." This will change the industry chain of the whole industry. < /p >
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