Potential Of Supermarkets, Shopping Malls And Brand Stores In Beijing

< p > a few days ago, reporters from the "a href=" http://www.91se91.com/news/index_c.asp "Statistical Bureau < < /a > to the statistics of the total retail sales of social consumer goods in Beijing in the first quarter of this year found that compared with the same period last year, the total retail sales increased by 5%, but the growth rate dropped by 4.4 percentage points. Compared with the target set at the beginning of the year, the first quarter results are not satisfactory. What are the potential of Beijing's retail market to boost consumption in order to achieve the goal? < /p >
< p > < strong > Supermarket: reconstructing the commodity system < /strong > /p >
< p > "there will be a significant effect in June and July this year!" mention the super docking of Wumart supermarket last year, and Meng Jinxian, chairman of the board, confidently told reporters. Wumart supermarket gained a higher gross profit growth through fresh self purchase last year, but the overall net profit is still not satisfactory. So this year, Wumart will focus its efforts on non fresh products. Last weekend, wumi contrarian reduced the regular price of the 5000 commodities, with an average price reduction of 5%-8%. Price reduction is not a spur of the moment. The space of Wumart price reduction is largely achieved through direct docking with manufacturers, reducing intermediate costs and reducing procurement costs. According to wumi, although profit margins are falling, the increase in overall profits is due to small profits but quick turnover. < /p >
< p > super market reduces commodity category, reducing the original 20 thousand products to 10 thousand or so. Each category only keeps several or even 1-2 brands that are most popular with consumers, helping consumers make choices. As we all know, the super market has been doing well in serving the elderly, but with the loss of young consumers, enterprises are also beginning to think about how to attract young people. < /p >
< p > it is understood that the super market promoted the sushi to stores this year and imported several brands of imported milk and red wine. In the promotion mode, it is no longer restricted to low price, and the interactive mode of printing collection and roulette draw is welcomed by young consumers. < /p >
< p > Hua Guan supermarket is moving on line with fresh products. In early April, Hua Guan reached a cooperation agreement with Jingdong and became the first entity retailing company to cooperate with Jingdong in fresh management. "Hua Guan has 400 thousand members. Many members, especially young customers, show us that they like to visit Hua Guan in their spare time, but they also want to buy our products online when they are busy. Meeting the needs of these people is the general trend and it is worthwhile to invest more. " Hua Guan commercial general manager Xiao Ying said. < /p >
< p > strong > shopping malls: force a href= "http://www.91se91.com/news/index_c.asp" > family consumption < /a > /strong > /p >
< p > under the fierce competition of industry and the impact of electric business, household consumption brought by children has become a new force for shopping malls. In the industry view, by focusing on children's consumption will bring huge chain reaction to the shopping malls, thereby driving the growth of adult consumption. < /p >
< p > unlike previous shopping promotion exhibitions, shopping centres now pay more attention to attracting children. Reporters recently visited Beijing, APM, New World Shopping Center and other shopping malls are vigorously promoting sales. Beijing APM has placed many large puppets such as Easter Bunny and colored eggs in the mall atrium, attracting a large number of children to play in the activity area. Wang Zhiming, general manager of the northern region of Greenland Business Management Company, has pointed out that household consumption caused by children's consumption has become an important part of shopping malls. Wang Zhiming said that the sales of clothing brands near the children's format in the colorful green city project were significantly higher than those in other shopping malls. < /p >
< p > last weekend, Chaoyang Joy City moved 100 1:1 duo A dream dolls. This zero distance "Duo A dream Secret Show Expo" will last more than 60 days. < /p >
Li Rui, deputy general manager of Chaoyang Joy City, said that the static exhibition of classic cartoon images not only attracts children, but also resonates with many older customers. P Shopping malls will also set up more experience links through online and offline interaction, increasing consumer concerns, bringing effective passenger flow to shopping centers, thereby enhancing sales. < /p >
< p > < strong > > a href= "http://www.91se91.com/news/index_c.asp" > brand shop < /a >: fans economy + store marketing < /strong > /p >
In addition to the popularity of Korean dramas at the beginning of P and the popularity of several Korean stars, in addition to the sale of some stars and the same products in the play, many fans will look to some brands that are endorsed by the Korean star. "You from the stars" made Kim Su Hyon, the actor of Du min Jun, become the endorsement of the big brands. In fact, in 2012, Kim Su Hyon and Pei Xiuzhi endorsed the Bean Pole brand. In "you from the stars", there are also many scenes of Kim Su Hyon wearing Bean Pole spring and summer new style. According to the reporter's understanding, the couple in the drama has become a hot selling style in Bean Pole stores in Beijing. Samsung mobile, which is also from South Korea, has earned popularity in the domestic market in addition to sponsoring Korean dramas. In the evening of April 18th, Samsung Electronics held the "GALAXY S5 starlight party" at the National Olympic Tennis Center. Kim Su Hyon and Gianna Jun first appeared as brand spokesmen for Samsung GALAXY S5 China. < /p >
< p > in the home appliance store, a reporter survey found that the rising temperature in spring made the air-conditioning market thaw in advance. Wang Xiaoqiang, general manager of Beijing Haier, revealed that the sales volume of Haier air conditioning in the first half of April is close to the level of sales peak in June. In view of the electricity business shunting some customers, the traditional appliance stores try to tap the advantages of the stores to increase sales. Suning will make 10% energy subsidies to new energy efficient 1 and 2 level air conditioners, with an upper limit of 500 yuan. Through manufacturers' subsidies for efficient new products, we should lower prices and raise the price competitiveness of new products. According to Beijing Suning relevant person in charge, more than half of the new energy efficiency 1 and 2 products after subsidy will be able to compensate for the difference in energy efficiency level. < /p >
< p > generally speaking, online products are dominated by small and low price models, while physical stores account for relatively high new products, which will be at a disadvantage because of relatively high prices. Through the new energy efficiency subsidy, the entity store can dissolve the unfavorable factors in the price of new products and increase sales. < /p >