Promotion Is "Investment" Rather Than Simply "Expenditure".

< p > fundamentally speaking, promotion is a kind of exchange of interests.

But it is different from the general interest exchange.

Because promotion is not only limited to the immediate interest exchange, but also focuses on long-term exchanges and cooperation between the two sides.

Therefore, in terms of how to look at the issue of promotion, we should not only consider the starting point of deficit profit, but also look at the value of promotion in the long-term interests.

Concretely speaking, we need to understand the promotion business from the following aspects.

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< p > it is obvious that promotion is regarded as an investment behavior, which is totally different from the concept of "expenditure" in terms of expenses. "Two"

The former pays more attention to the long-term value of promotion, while the latter pays more attention to the promotion of < a href= "http://www.91se91.com/news/index_c.asp" > short-term interest > /a > return.

There is no doubt that promotion is a natural investment.

But this kind of cost investment is not simply spending money, but a continuous "growth bonus" process for brand growth.

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< p > therefore, when designing the promotion plan, we should not only consider the form of promotion, but also consider whether the form matches the brand and whether it can bring sales promotion to enterprises and stores.

In a sense, these three aspects are an organic whole, and we can not separate them one by one.

Therefore, as a designer of promotional activities, we must consider the design of promotion plan from the perspective of investment.

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< p > should not only take into account the short-term interests of enterprises, but also focus on the long-term development of enterprises and the combination degree with < a href= "http://www.91se91.com/news/index_c.asp" > brand < /a >.

It is obviously not a good promotion if the sales increase brought about by the healthy growth of the brand is sacrificed.

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< p > < a href= > http://www.91se91.com/news/index_c.asp > promotion > /a > as a form of value exchange, we must consider the problem from the perspective of value.

Popularly speaking, we must aim at making profits.

Therefore, when we design the sales promotion plan, we must seize the premise that we can exchange the maximum profit at a small price.

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< p > for example, when designing a sales promotion plan for a product, a brand must take full consideration of the interest needs of the target consumer group of the product and choose the lowest cost form among the various needs of the target consumer group.

For example, in the sale of hair products, combined with people's habits, supporting the corresponding form of gifts, such as mirrors, combs, portable hair dryer.

This kind of promotional form is just considering the needs of the target consumer group and determining the product price.

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Less than P, this form of buying and selling is designed for both brand positioning and consumer interest.

If the choice of gifts that do not match the positioning of the commodity is higher relative value, the effect may not be satisfactory.

There is also a promotion, although there are gifts to send, but the quality of the gift is very poor, the guests feel very bad, it seems to be perfunctory, saying that there are gifts, not as bad as gifts, poor gifts are also to spend money, so this is the promotion of white money, meaningless.

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