The Rigid Demand Of Clothing Industry Is Always Spring.

The international financial crisis is becoming increasingly fierce, and the domestic textile industry is facing severe challenges.

However, a few days ago, Xu Kunyuan, vice president of the China Textile Industry Association, and his colleagues inspected the textile and garment enterprises in Xiamen and Quanzhou, and thought that China had a population of 1 billion 300 million, and the demand for the clothing market was huge. Therefore, for the clothing enterprises, there is no winter, and it will always be spring.

It is reported that in the second half of this year, some garment enterprises dominated by foreign trade orders in Xiamen are greatly influenced by the outside world.

But at the same time, other clothing companies such as baozi, seven wolves, Gigi Lai, Wei Lun fashion, Wan Jie long, San dwei and other domestic sales have maintained a good momentum of development, and orders are continuously.

The domestic brand is still growing. This year, due to the subprime crisis in the United States, the overseas orders of domestic export enterprises are decreasing rapidly, and many export processing enterprises which mainly rely on foreign orders are faced with operational difficulties.

Among these enterprises, the textile industry is the first to bear the brunt. Because of the previous export tax rebate reduction and the continuous appreciation of the RMB, these textile and garment enterprises have been in a state of small profits, and the reduction of orders is even worse.

A garment manufacturer in Quanzhou who ordered production said that at this time last year, they had received orders for February this year, but now they only see orders for December this year, and they do not know where orders will be next year.

According to Liu Xiuluan, Secretary General of Xiamen textile and garment industry association, nearly half of Xiamen's clothing enterprises are exported, and half of them are domestic market.

In the first half of this year, the entire garment industry was relatively stable and sales revenue increased by 12% compared to last year.

However, in the second half of this year, these export enterprises are very difficult.

However, compared with these export enterprises, domestic brand oriented clothing brands have a good situation.

Baozi, a clothing company that specializes in high-end domestic market, has seen a substantial increase in sales this year.

Vangelo took the order of $3295 at the previous third Xiamen International Procurement Conference.

"Brand clothing companies are pretty good this year."

In the cold winter of the economy, Sheng dwei has promoted the development of culture, and some clothing enterprises have strong vitality.

It is reported that the main local brand of Chinese culture brand, Santa Fe, is expanding against the market under the current market environment.

Xu Kunyuan arrived in Xiamen and did not choose other enterprises, but chose to visit San Da Wei.

"In the current market environment, there is a broad prospect of clothing brands such as San dwei in a differentiated way," Xu Kunyuan said after visiting several stores in San dwei.

"When someone else has money to buy a factory, I throw all my money in three words," said Zhang Aimin, chairman of Xiamen Santa Fe apparel Co. Ltd.

"China's traditional culture is a large free resource. With Chinese culture as its brand, Saint David has been insisting on it for 4 years."

4 years ago, St. David hired a calligrapher as an image endorsement, setting up the "high-end, culture" brand of San Da Wei.

In the past 4 years, Saint David has introduced Chinese cultural elements into costume design, creating a distinctive design style.

In the latest 3 years of fashion week in Beijing, Ceng Fengfei, the design director of the company, has won the highest award in Fashion Week - the best men's wear award of the year.

During the financial crisis, many enterprises are facing difficulties, and the brand strength of San Da Wei is growing.

Zhang Aimin said that many clothing companies now come to the factory to cooperate with him.

"In the past, it was mainly in the two tier market, and now it has to go to the first tier cities," Zhang Aimin said. Next year, Guangzhou will set up a branch in Beijing.

"Others are shrinking, but we are expanding."

"Competition in the clothing industry is the final competition in culture." Zhang Aimin believes that clothing is the product of culture. The development of Chinese clothing industry will depend on culture in the future.

The clothing industry does not have "cold winter". "The clothing industry is always the spring, without the" cold winter ", Xu Kunyuan said.

The former Minister of the Ministry of national textile industry has been dealing with the textile industry for a lifetime and has a deep understanding of the development of the textile industry.

In his view, China's garment industry has been "catching up" in recent years. Fashion, casual wear, sportswear and other categories have already developed very well, and the quality of processing is no worse than that of others.

"1 billion 300 million people have to wear clothes, and 6 billion 500 million people in the world are big markets," Xu Kunyuan said.

China's textile and garment industry is still the most competitive in the world, so export enterprises should regain confidence.

Xu Kunyuan suggested that for domestic enterprises, the future needs to take a differentiated route, such as XTEP, seven wolves and other enterprises in Jinjiang is a way to expand sales channels. At the same time, the brand of cultural route like San dwei is also a road, "clothing enterprises that need large enterprises, large-scale, and at the same time need more personalized and cultural tastes".

In addition, the apparel industry is increasingly relying on technology and adding scientific and technological content to the fabric. In the future, it will also be an effort to increase the added value of garment enterprises.

Editor in charge: Yang Jing