Analysis Of The Five Development Trends Of China'S Garment Industry

< p > last 90s and the past ten years, the two rounds of a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > the development of industry is different. In recent years, the new trend of China's garment industry (000902, stock bar) has shown the following characteristics: < /p >

< p > strong > 1, capital boost industry integration < /strong > /p >

< p > Jiang Hengjie, executive vice president of the China clothing association, will see that the future of the industry is probably not brand war, price war or channel warfare, but capital war.

According to his analysis, the garment industry in the future will pform in the "fission" and "fusion".

"Split" refers to the further subdivision of the market and industry. "Aggregation" refers to the further accumulation of capital and resources to the dominant enterprises.

Along with the market segmentation, the further agglomeration of brands will take place. Fine category areas will go to the road of integration. The intensification and collectivization of clothing brands are inevitable for the development of garment industry.

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< p > the new leap of the current garment industry, capital will become a bigger booster.

In the future, enterprise competition will no longer be limited to product competition level, but the contest between the overall resources of enterprises. The era of capital and capital integration is coming, and enterprises in the future will face integration and integration issues.

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< p > in fact, the traditional clothing industry such as fashion casual wear, professional outdoor clothing and other categories of enterprises, as well as a clear positioning network direct selling clothing enterprises, has been favored by IDGVC, Sequoia Capital and many other international venture capital enterprises.

In the development of the current garment industry, professional a target= "_blank" href= "http://www.91se91.com/" > clothing "/a" brand will expand and complete the listing with the help of capital, and even open the process of internationalization. The number of listed companies will rapidly increase.

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< p > < strong > 2, expand network sales channel < /strong > /p >

< p > what is the meaning of Internet sales for clothing enterprises? In 2008, PPG experienced a lot of noise from the clamor, which stimulated many garment enterprises.

Electronic commerce is no longer a new term. The network sales of clothing have been increasingly penetrated into the consumption layer.

When many small sellers of Taobao have been fully harvested, more clothing companies and brands are thinking about how to make better use of the network platform.

Network channel has become a new trend of channel construction in garment industry.

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< p > nowadays, many garment enterprises are occupying the share of the Internet market, but this is still the beginning and is still in the exploratory stage.

However, the most suitable way at the present stage is to integrate traditional channels with network channels, and at the same time, improve efficiency, complement each other, and improve the overall market share of products.

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< p > < strong > 3, enter the chain age < /strong > /p >

In today's rapidly changing competition environment, brand manufacturers have more and more close relationship with their suppliers, channels, distributors and consumers. < p >

Competition among individual enterprises will also turn to competition among group enterprises.

Enterprises must join a group enterprise through different paths. This group can be a multinational enterprise, or a brand combination chain.

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< p > He Jun, the chief brand planner of the peer to peer brand consulting firm, argues that the core competitiveness of Chinese clothing enterprises is precisely the optimal allocation of resources and the optimization of industrial chains.

Because of the asymmetrical distribution of clothing raw materials, < a target= "_blank" href= "http://www.91se91.com/" > textile "/a" technology, production base, talent structure, capital operation and clothing information, resources have not been optimally allocated, and the most urgent task is how to optimize the production chain.

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< p > experts say that the idea of industrial chain management is "a strategy based on cooperation, which links business operations across enterprises in order to realize the common vision of market opportunities".

The quality of products, the efficiency of operations and the gross margin depend on the supply chain management and process control capabilities of enterprises.

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Similarly, the competition between individual and individual of Chinese clothing brand has changed into the competition between industry chain and industrial chain. The docking and collaboration between garment enterprises' own supply chain and other enterprise supply chains will become more important. P

China's clothing industry has entered the chain era.

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< p > < strong > the competition in this chain era is mainly reflected in three aspects: < /strong > < /p >

< p > I. mutual complement and optimization of core competitiveness.

To build a strong supply chain means specialization and division of labor. Every member who joins them must be the best quality strategic cooperation partner. The best quality means that you must have unique advantages, core competitiveness and control ability in your field.

Only this combination of "excellent plus excellent" system can make the supply chain strong.

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< p > two is a quick response.

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< p > three is the efficient cooperation of all cooperative partners.

In an ideal supply chain collaboration network, suppliers, manufacturers, distributors and customers can dynamically share information, work closely together, and develop towards common goals.

To achieve this kind of efficient synergy, one needs the continuous control and management of the supplier to the supplier. The two is that the brand business needs to take some active steps to control the core links of the supply chain, and copy the successful operation system and experience of the enterprises to these links. Three, the brand partners and their partners need to establish a common collaborative planning and effective implementation.

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< p > < strong > 4, experience is king > /strong > /p >

< p > the new generation of consumers will pursue individuality experience more. In order to meet this demand, clothing enterprises will pay more attention to the environment and service quality of the shops, including the decoration of the shops, the display of the goods, the image, temperament and attitude of the service personnel.

In recent years, the flagship store mode has given more interactive platforms due to breaking through the single function of "sales" of clothing stores, and has gradually become a strong brand enterprise in China.

Zara, UNIQLO, and bin Bao are implementing the "4S" experience Museum model.

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< p > < strong > 5, mixing in the ocean > /strong > /p >

< p > in recent years, more and more domestic apparel "a target=" _blank "href=" http://www.91se91.com/ "designer" /a "has become famous in the European and American fashion market, and the major luxury brands have also entered China's first tier cities. Not only that, ZARA, H&M, GAP and other fast fashion brands have also entered China. The high-speed pmission of the trend information in the East and West has made western design resources more used by China. The high integration of popular elements between the East and the West has become a typical feature of the Chinese garment industry.

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