Top Grade Discount Opens The First Wechat Experience Store In The Country To Launch A Full Channel Sales Model.
< p > 25, reporters learned that the top grade discount eleventh stores settled in Hangzhou.
What's different is that the top grade Hangzhou store is the first WeChat experience mall launched after the top quality discount and Tencent Inc's strategic cooperation.
In the future, consumers will be able to buy products in the top quality discount if they take out their cell phones through WeChat.
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< p > according to Hao Meifang, the head of Shangpin discount store, the top grade discount has previously opened up the first step of WeChat payment in the retail department store, which is different from that of the Beijing store. The Hangzhou WeChat experience mall is all-around. WeChat payment is just a part of the WeChat experience mall.
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< p > in Hangzhou store, each commodity has been two-dimensional code, customers can see the central instrument of the commodity can brush the corresponding two-dimensional code into a single product interface, choose the size of color.
If customers do not want to buy immediately, you can add your favorite products to the shopping cart. The top grade discount Hangzhou store will retain all the goods in the shopping cart of the customers to 8 a.m. on the second day.
In the future, even if there is no shopping guide without a wallet, consumers can also buy the favorite merchandise in the physical store.
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< p > the significance of WeChat experience mall is not only about independent choice, < a href= "http://www.91se91.com/news/index_c.asp" > convenient payment < /a >.
Now pay attention to top grade discount Hangzhou store public number, users through micro search input single number, brand, category and other keywords, mobile phone will receive the top quality push corresponding commodity information.
According to the commodity information pushed, customers can choose to shop or express door-to-door service when they choose to purchase the good color size of their phones.
In addition, the products purchased by WeChat are not satisfied with the return to the store, so that the online interaction can be achieved.
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< p > top quality discount and WeChat's cooperation make consumers' shopping experience richer.
Top grade discount WeChat experience mall is not only limited to the news of push shops and public numbers. Consumers can easily shop even in the open air, such as subway advertising, bus stop signs and other places where they can sweep yards. They can become a gathering place for top grade discount network products, and consumers can directly purchase the corresponding merchandise by scanning the two-dimensional code.
This way breaks the limitation of traditional shopping time and place, so that consumers can experience more convenient services.
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< p > "consumers as the center, to bring better service to consumers" is our pursuit. < a href= "http://www.91se91.com/news/index_c.asp" > top quality discount < /a > Chief Information Officer Wang Huidi said that top quality discount has always emphasized the full channel sales, and this year it is the main mobile terminal. WeChat experience mall is conducive to deepening the layout of Shangpin mobile terminal.
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< p > it is understood that in addition to the above shopping methods, top grade discounts also add some snap buying activities, such as microsecond killing in WeChat mobile, to consumers.
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< p > > a href= "http://www.91se91.com/news/index_c.asp" > micro kill < /a > (micro flash purchase): pay attention to commodity discount WeChat public number, there will be a "micro spike" area on the interface. After entering, consumers will see three different brands of spike products. Participation in Microsoft killing brands is mostly International brand names and commodity prices are substantial, for example, today's three brands are CK, dragon lion DELL, Adidas.
Micro spike products are open to consumers, who will take the order and pay the bill first, then who can take the goods at a very low discount price.
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Less than P, WeChat is also able to help users share offline shopping, considering that consumers like to shop with friends and family offline.
According to Wang Huidi, chief information officer of top quality discount, consumers can share orders sent to the WeChat friends, allowing friends to make shopping suggestions and even pay for them.
This online social shopping mode not only brings user interaction fun, but also helps brand promotion.
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< p > in the face of all kinds of electric business attack, traditional retail industry invariably focuses on O2O's life-saving straw. If there is no comprehensive single product management, the whole channel practice centered on "online and offline" is at best a marketing gimmick.
Top grade discount micro spike merchandise planning manager Liu Yun said that the top grade discount is precisely for this reason, we want to achieve the ultimate goal through the Hangzhou WeChat experience mall, do the single product management, connect the mobile terminal, the official website, the offline shop and the third parties, further realize unlimited interconnected and full channel sales, and open the prelude of the O2O practice in the real sense of the Chinese department store industry, so as to save the now dangerous department store industry.
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