Wang Dongxing: Strengthening Supplier Management, Upgrading Quality And Not Raising Prices

Recently, China released 2013 annual financial report. The report shows that although the performance is affected by the operating environment, the financial situation of the group is still quite stable. As of December 31, 2013, the annual net profit amounted to RMB 516 million yuan. The group achieved a net inflow of RMB 655 million 100 thousand yuan in operating cash, and the net cash balance at the end of the year increased to RMB 1 billion 664 million 800 thousand yuan, and net cash per share increased to RMB 1.37 yuan. The board recommended a final dividend of HK $16 per share and a special final dividend of HK $5 per share.

Lee Lang group Wang Dong Xing The director said, "with the group channel inventory returning to near health level, we believe that the most difficult time for the group has passed. In the autumn of 2014, the order meeting was just over. Compared with the 2013 autumn order, the order volume of the company has increased in volume, and the order amount of L2 has increased by 10%-15%. This is encouraging. As one of the leading enterprises in China's men's wear industry, China will continue to focus on and consolidate its competitive edge. We will follow the prudent and flexible policy and adhere to the brand positioning. We will strengthen supplier management in 2014 to ensure that quality is not increased. "

　　 Clean up and optimize channel inventory in 2013 channel management

Li said that by the end of 2013, according to the business priorities set at the beginning of the year, the inventory clearance of products in 2012 and before had been completed, and the inventory in 2013 was also close to the health level. The number of retail outlets decreased by 47 to 3180 in 2013, and in the second half of this year, the store image has been upgraded, and 750 stores have been rectified. The whole project is expected to be completed in 2015.

　　 Strengthened in 2014 Supplier Management and upgrading without raising prices

The report shows that in 2014, Li will adhere to prudent and flexible management policy and strengthen supplier management as an important goal for improving quality and not raising prices.

To ensure this goal, the supplier will continue to optimize its existing suppliers while developing new high-quality suppliers, strengthen communication with suppliers, select high-quality raw materials, strictly control product quality, and provide consumers with comfortable and safe products that meet national and industry standards.

In terms of product development and design, the company has more than 100 international R & D teams and signed famous designers from international brands such as Giorgio Armani, Lssey Miyake, Tommy Hilfiger, Levi and s to strive to create national brands with an international perspective and enhance brand creativity.

In terms of production and supply, the group imported advanced clothing production equipment from the United States, Germany, Japan and other countries, and adopted advanced equipment such as advanced sets of Western-style clothes, western trousers production line, special machine platform and so on. At the same time, it also developed high-quality external and external processing business, so that the design, quality and output of LERON clothing can be guaranteed.

In other words, according to the report issued by Shanghai quality and Technical Supervision Bureau in 2014, Leon passed the quality supervision and inspection of leather garments in 2013, and all indicators met or surpassed national standards. In this regard, Wang Dongxing, director of the Lee Lang group, said that although the retail market is in a poor climate, he will continue to invest in quality management to ensure that the quality is not increased, so as to meet the demand of consumers for high quality clothing products.