A Shares Will Usher In Another High-End Fashion Ladies Group. Her Name Is Ya Ying.

Since the beginning of 2016, the high-end women's clothing, such as an Zheng fashion, Jiangnan cloth, fashion and so on, has landed in the capital market of A shares and Hong Kong stocks, and the number of women's clothing brands listed on the market is increasing. The number of women's clothing brands listed on the market is increasing. Now, the Limited by Share Ltd, which is also on the Haining plate with An Zhengshi, is also coming to the capital market.


Recently, the group announced the announcement of the guidance record. The announcement shows that China Everbright Securities and Morgan Stanley Huaxin securities have signed the relevant counseling agreement with the listed company, the group of A shares.


In view of the specific circumstances of the group, the counselling work will be divided into three stages, which will be implemented from the date of registration and registration by the Zhejiang Securities Regulatory Commission, and adjust the counselling time according to actual needs and guidance effect. The first stage of the work is focused on investigating and summarizing problems, forming a specific guidance scheme and implementing it. The second stage of the work is focused on learning and training, diagnosing problems and correcting them. The third stage of work focuses on consolidating the results of the counseling, conducting assessment and assessment, and making preparations for the application documents of initial public offerings.


The time for this tutorial is expected to begin in December 2019 and end in April 2020.


The registered site of the group is located in Jiaxing, Zhejiang. The legal representative, Zhang Huaming, has a registered capital of 540 million yuan. Zhang Huaming and Dai Xueming held 9.71% and 9.71% stake in the group respectively, and indirectly controlled 58.26% of the company's shares through Zhejiang Hua Zhi Yi Fashion Group Co., Ltd., controlling 77.68% of the total shares of the company, which is the actual controller of the company.


Ya Ying group focuses on the management and development of women's wear and clothing accessories. It aims to enhance the influence of the main brand EP Ya Ying and create the "EP of the world, China's elegance and jade", so as to promote the development of other sub brands of the company, including the new independent fashion brands such as Bei AI DOUBLOVE, NGO Park N.Paia, EPKIDS, and the boutique retail store brand DAYAJIA, elegant brand GraceLand and Xiaoya children's wear LITTLESPACE, so as to enhance the brand characteristics and independence, and provide creative and ingenuity high quality products and elegant and comfortable fashion experience for different types of consumers.


Currently, Ya Ying group has set up quality stores in more than 210 cities such as Beijing, Shanghai, Guangzhou, Shenzhen and Macao, and has excellent online sales network.


Wu Li, a political analyst at Soochow, said that in all subcategories of clothing, women's clothing was the first to be transformed from functional to fashion. Clothing has increasingly become an important way for women to express their personal tastes and personality. Therefore, the deeper the consumer escalation, the more willing consumers to pay for the unique brand image and design style. Against this background, the high-end women's clothing brands tend to develop unique and recognizable product styles to respond to the unique spiritual aspirations of the target consumers. But also because of the relatively long tail target customers group, single women's brand ceiling is lower, relative to men's wear, children's wear and sports brand market concentration significantly reduced, the growth rate is slightly slower than the entire women's clothing market, 2011-15 years CAGR is 8.7%.


In Marie's view, the listing of women's clothing brands such as Jiangnan cloth, safety fashion, fashion, fashion and so on, the listing of its direct stores to set up financial support and post market capital market for its new brand of mergers and acquisitions are crucial. However, for women's clothing Brand Company, the development of deputy cards in the opening of the company's development space at the same time, the company's brand management in the supply chain and daily development and management, cost control, and channel control has put forward very high requirements, so the multi brand operation of women's clothing companies at the beginning of the brand merger and acquisition of the choice of targets, and after the acquisition of multi brand operation capacity will become the key to Brand Company's future development.