Kim Su Hyon Tens Of Millions Of Endorsements AOKANG Every Year.
Professor P, who has stepped out of the "stars", has become the darling of the advertising industry.
His every move is affecting the eyes of countless fans.
If we turn this concern into brand influence, it is the dream of an enterprise.
< /p >
< p > April 25th, at the time of listing 2nd anniversary, AOKANG announced that it invited Asian men God "all professors" and Korean pop star Kim Su Hyon as its brand image spokesperson.
Yesterday, the signing ceremony was held at AOKANG headquarters in Wenzhou.
As for the content and price of the two sides' cooperation, AOKANG stakeholders did not disclose too much, only saying that the price was high.
Insiders say that the endorsement fee is over ten million and the endorsement period is one year.
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< p style= "text-align: center" > < img src= "/uploadimages/201404/29/20140429045547_sj.JPG" align= "center" border= "0" alt= "/" < < > >
< p style= "text-align: center" > Kim Su Hyon, ten thousand year endorsement AOKANG "all professors" cry for shoes, sell less than /p.
< p > however, Kim Su Hyon did not show up yesterday. He wanted to see the truth. It is estimated that he will not wait until May 20th.
On that day, Kim Su Hyon will fly to Wenzhou, not only a brand spokesperson.
At that time, AOKANG will unite Kim Su Hyon to create an international fashion new product conference in Wenzhou, and launch a series of international fashion shoes designed by Kim Su Hyon.
< /p >
< p > AOKANG has been eyeing Kim Su Hyon for a long time.
Since March of this year, AOKANG team has begun to contact Kim Su Hyon brokerage firm, inviting male god Kim Su Hyon to endorse AOKANG.
Next, the AOKANG team will go to South Korea and Kim Su Hyon to shoot new image advertisements and print ads. I believe that in the near future, we will see the "all professors" of the aliens walking around the earth in AOKANG shoes.
< /p >
< p > according to Wang Zhentao, chairman of AOKANG, the heavy money to hire Kim Su Hyon to endorse AOKANG, in addition to valuing Kim Su Hyon's high popularity, he also valued Kim Su Hyon's spirit of daring to try and dare to fulfill his dream of performing arts.
In recent years, AOKANG has been playing a lot in the field of brand marketing. The signing of "if you are the one" and Meng Fei and Zhejiang satellite TV manager Hua Dan Yi have become their excellent referees. Sponsoring CCTV's "dancing out of my life" has greatly enhanced AOKANG's brand awareness and reputation.
And the signing of Asian man Kim Su Hyon is bound to trigger a new wave of brand marketing.
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< p > < strong > Star Economics: attention is money < /strong > /p >
< p > the famous Nobel laureate Herbert Simon once said: "with the development of information, valuable is no longer information, but attention.
Hard currency is no longer a dollar, but a concern. "
This view is described by economists as "attention economy".
< /p >
< p > "you from the stars" perfectly interpreted the magic of the attention economy. It made the fried chicken sell with beer, and many kinds of clothes in the play were also on fire. There were 2159 pactions in the online shop.
Kim Su Hyon's heavy slanting bangs and classic Korean style are becoming the new generation of male fashion.
< /p >
< p > to turn attention to hard currency is the most successful Beckham.
Under the packaging of Vitoria, Beckham succeeded in becoming a big star from a player. Beckham's every move can attract people's attention to the greatest extent.
Cosmetics, clothes, hairstyles, shoes, watches...
All matters related to stars are the focus of attention of fans.
No one will pay attention to wearing AOKANG shoes as well as wearing passers-by, but "professors" wear them, and a large number of fans will pay attention to it. This is the attention effect of stars.
< /p >
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