Environmental Protection, Brand And Channel Construction Are Indispensable.

< p > 2013, China's leather, fur and products and footwear industry (leather industry) completed sales revenue of 1 trillion and 168 billion 270 million yuan, an increase of 10.6% over the same period last year, and realized a total profit of 77 billion 780 million yuan, an increase of 13.4% over the same period last year, and exports of 82 billion 930 million US dollars, an increase of 9% over the same period last year.

In 2013, China's leather enterprises above Designated Size produced 550 million square meters of light leather, a decrease of 23.7% compared with the same period last year. The output of fur clothing at above scale was 4 million 650 thousand, down 2.22% from the same period last year. The output of leather garments above Designated Size reached 62 million 300 thousand, an increase of 7% over the same period last year, and the output of leather shoes was 4 billion 930 million pairs, an increase of 2.6% over the same period.

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< p > this is a set of figures released by the China Leather Association in Beijing last month in 2013 for the economic operation of the main leather industry in China.

For this group of seemingly good results, the comprehensive evaluation given by China Leather Association is stable and obvious, and it is emphasized that this year, affected by factors such as domestic production factors, especially labor costs will continue to improve, energy saving and emission reduction problems, and international competition are facing severe challenges, leather industry urgently needs to accelerate the pformation and upgrading steps, enhance core competitiveness and ensure stable and healthy development of the industry.

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< p > < strong > multiple challenges test industry development power < /strong > /p >

< p > "but affected by the domestic and foreign economic situation, China's leather industry is facing many challenges at the present stage, among which the most prominent performance is environmental protection and brand building."

Recently, Chen Zhanguang, Deputy Secretary General of China Leather Association, said in an interview with reporters about the topic of industrial pformation and upgrading.

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"P >" Chen Zhanguang explained that the biggest environmental challenge facing China's leather industry comes from the emission standard of water pollutants in tannery and fur processing industry, which was enacted by the Ministry of environmental protection in March 1st.

The standard stipulates the requirements for the discharge limit, monitoring and monitoring of the water pollutants in the tanning and fur processing enterprises, and stipulates the special discharge limit for the water pollutants in the key areas.

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< p > according to introduction, at present, China's tanning and fur processing industry produces 1.6 billion tons of waste water, 404 thousand tons of COD, 16 thousand tons of ammonia nitrogen, and 1280 tons of total chromium (trivalent chromium).

After the implementation of the standard, the total COD and NH3-N emissions in the industry are reduced to 11800 tons and 2380 tons respectively, which is 57.2% and 67.4% less than that in 2010.

The new standard requires that tannery and fur processing industry increase environmental input, eliminate backward equipment and technology, and increase cleaner production.

This is a severe challenge for many small and medium enterprises in the industry, and a large number of enterprises will withdraw from the market.

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< p > in terms of brand building, Chen Zhanguang believes that leather industry has also made great achievements over the years, and a large number of famous brands have emerged in the market. However, the lack of influential international brands with high added value is a topic that the leather industry has been unable to turn from big to strong and industrial upgrading.

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"P > China leather and < a href=" http://www.91se91.com/news/index_c.asp "> shoes < /a > Senior Consultant Yan Huai Dao thinks that the difficult problem that our leather industry needs to deal with in the development process is the impact of e-commerce on the industrial business mode.

Taking the footwear industry as an example, he said that the rapid development of e-commerce has brought great challenges to the traditional marketing channels of shoe enterprises with the advantages of cheap and convenient. With the increasing cost of labor and raw materials, the profitability of enterprises has declined, and product inventories have increased.

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The idea of "P" Yan Huai Dao was verified in the 2013 annual financial reports issued by 4 listed footwear companies in the first quarter of this year, such as BELLE, Daphne, BELLE and Daphne.

Relevant data show that in 2013, because of the large number of customers diverted by e-commerce, the performance of these 4 enterprises with department stores as the main channel is not optimistic, and this year's market is still in the doldrums.

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< p > < strong > pressure should be opened to change pace < /strong > < /p >

< p > reporter learned in the interview that in order to cope with the pressure and problems of the development of the industry and promote the healthy development of the industry, industry associations, production enterprises and local governments have started the pace of change.

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< p > > according to < a href= "http://www.91se91.com/news/index_c.asp > > Chen Zhanguang < /a >, in the aspect of brand building and promoting environmental protection production, as early as 20 years ago, the China Leather Association took the certification mark of genuine leather mark as the starting point to guide enterprises to produce natural and high quality products and establish a good brand image.

In 2003, the eco leather with genuine leather logo was introduced, and the environmental protection awareness of enterprises was strengthened in leather tanning upstream, giving the product integrity and fashion connotation.

In 2013, in order to promote the overall pformation and upgrading of leather industry, a leather label and eco leather cooperation alliance was set up to encourage cooperation between upstream and downstream enterprises, and introduce products of high quality, environmental protection and high added value to the market.

In March 25th this year, the China Leather Association held a forum on leather logo and ecological leather cooperation alliance with the theme of "participation and promotion" in Beijing. The participants discussed the pformation and upgrading of the upstream and downstream enterprises from a number of angles.

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< p > "ecological leather enterprises and leather logo enterprises are representatives of the outstanding leather industry groups. They have taken the lead in the industry in terms of product quality, design, market development and after-sales service.

At present, their cooperation is not particularly close.

We hope that through the platform of cooperation alliance, we will enhance mutual trust and achieve win-win results in brand building, market expansion and product value-added, which will play a positive role in promoting industrial upgrading.

Chen Zhanguang emphasized.

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< p > enterprises that are committed to long-term development have also begun active actions.

In addition to their efforts in product development, service upgrading and environmental protection, they also take the initiative to deal with the challenges of new channels, such as BELLE, Saturday, Daphne and other shoe companies, which have adjusted their channel strategy, entered e-commerce, and started the market layout combining online and offline.

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< p > some local governments have begun to take the initiative to pform the products that have already formed industrial advantages into a market with greater vitality and competitiveness.

Shaodong County of Hunan province is China's luggage industry cluster area, with annual sales volume of 6 billion 70 million yuan, of which 7 of the students' schoolbags account for about the national market.

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Tang Gangao, director of the Shaodong county government office, told reporters that in 2013, the Shaodong county government focused on the bottleneck of the local luggage industry in terms of its large scale, small scale, low and medium products, and the lack of high-end products. In the light of the fact that enterprises also had the desire to become bigger and stronger, they took the initiative to plan for industrial upgrading.

On the one hand, invited experts to conduct in-depth field research and write industrial development reports; on the other hand, the China Leather Association awarded the Shaodong China bag production base as an opportunity to re plan the industrial park last year, and decided to spend two years to build 100 billion commercial square with leather sales as the main product, product development design, quality inspection and product display as the integral part. At the same time, 10 local enterprises were led to set up Hunan east open leather group, striving to achieve new breakthroughs in brand and quality improvement and high-end product research and development.

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< p > < strong > < a > href= > http://www.91se91.com/news/index_c.asp > pformation and upgrading > /a > is the only way. < /strong > /p >

< p > Yan Huai Dao recommends that shoemaking industry should work hard on R & D, production safety, comfort, environmental protection and functional products, and avoid the concept of speculation and promote industrial upgrading.

He also suggested that enterprises should implement multi brand development strategy.

At present, the development of multi brand enterprises in the market is much better than independent brands in reducing operational risks.

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< p > Liu Maosong, Professor of economics, director of Hunan Normal University and director of Hunan Institute of economics, took part in the investigation of Shaodong bag and suitcase industry. At present, the biggest problem of leather industry in China is that the technical content of products is not high and the brand value is not.

He suggested that leather enterprises should take the road of industrial upgrading around specialization, scale and branding.

Production enterprises should develop products with high added value on the basis of fully understanding the market and consumption demand.

Taking female consumers as an example, their demand for bags has changed greatly compared with the past.

With the improvement of living standards and the deepening of understanding and pursuit of fashion, they are speeding up the update of luggage and bags. They also value different bags on different occasions or in different costumes.

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Liu Xiankui, vice president and professor of Jinjiang leather and footwear industry research institute, Professor P, pointed out that with the acceleration of the internationalization process and the improvement of consumers' requirements for product quality, shoe manufacturers should fully consider how to make shoes lighter, warmer, greener and safer when designing.

At the same time, from heavy production and heavy appearance to heavy quality and heavy individuality, more attention should be paid to product subdivision and specialization.

At present, the footwear industry in Jinjiang has begun to develop and produce outdoor shoes and children's shoes, which is worth learning from and learning from colleagues.

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