How Should The Home Textile Industry Deal With The Quota Free Era?

Textile quotas will be abolished in January 1st next year, but the "quota free era" will not necessarily bring about the liberalization of the global textile and garment trade. Textile enterprises will encounter more trade barriers and more fierce market competition. The home textile enterprises should attach great importance to it and take positive measures to deal with it, so as to strengthen the muscles and bones in six aspects: quality, brand, synergy, innovation, culture and crisis.

Export enterprises should abandon the idea of winning by quantity, work hard at high quality and high price, develop high quality, high functional and high added value household textiles, and improve the overall quality level of product quality, technical grade and after-sale service.

Build a well-known brand of household textiles.

At present, there are only a dozen "Chinese famous brands" and "well-known trademarks" in China's home textile industry. Compared with the large number of home textile enterprises in China, the number of existing brands is far from enough.

Enterprises should cooperate with each other.

Home textile enterprises can not carry out "price war" as the main form of vicious competition, should seek common ground while reserving differences, more frequent consultations, export market as a goal, and jointly cooperate with the outside world, China's home textile industry bigger and stronger.

Multi level innovation enhances product competitiveness.

China's home textile enterprises should make bold innovations in products, management, marketing, design and concepts so as to maintain the vitality of enterprises.

Establish a corporate culture directly related to product culture and housing culture.

For the modern family consumption, the home textile industry is more of a fashion industry. The consumption of fashion culture has surpassed the value of the product itself. Home textile enterprises should create more value-added for the home textile industry by creating a fashionable culture atmosphere.

To drive enterprises forward with market crisis.

In the "quota free" era of home textile industry, the developed countries such as Europe and the United States will adopt a series of trade protection measures such as green environmental protection standard to set up obstacles for the export of domestic textile products. This home textile enterprise should maintain a keen sense of crisis and set up a market warning and response system for enterprises, and be ready to deal with the changeable international market competition environment at any time.

Yang Jing: editor in charge