The Listing Of Home Textile Brands Made A Quarterly Report.
< p > recently, the first tier brands of three industries, namely a href= "http://sjfzxm.com/news/index_s.asp" > fuanna "/a", "Luo Lai home textiles" and "Meng Jie home textiles", have released the first quarter report in 2014.
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According to the data provided in the < p > report, Fu An's revenue in the first quarter was 452 million, an increase of 2.99% over the same period last year, and its revenue rose 657 million, up 6.82% compared to the same period last year. Meng Jie's revenue was 318 million, the only one in three companies with a year-on-year decline in revenue, which shrank by 4.13%.
In terms of net profit, fuanna, Luo Lai and Meng Jie were 100 million, 98 million 740 thousand and 28 million 450 thousand respectively, all of which have increased over last year, up 14.47%, 15.15% and 11.09% respectively.
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< p > it is not difficult to see that from the beginning of the quarter's performance, Luo Lai's best, < a href= "http://sjfzxm.com//business/" "fuanna" middle "/a", Meng Jie slightly worse.
The report of Meng Jie home textile showed that the outflow of cash in the first quarter was 35 million 450 thousand more than that of the inflow, and the cash flow maintained last year's outflow and increased by about five times.
At the same time, revenue fell by 4.13%.
In addition, Meng Jie home textile is the only three company that has total assets reduction.
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< p > > a href= "http://sjfzxm.com/news/index_c.asp" > fuanna < /a >, Luo Lai and Meng Jie are optimistic about the 1-6 months of 2014.
Fuanna stressed that the rapid and sustainable development of the electricity supplier channels has made up for the slowdown in the sales growth of the offline stores; Luo Lai indicated that it is adjusting and optimizing the inventory structure and digesting the channel stock, while Meng Jie claims that the reason for its prediction is the gradual emergence of the cost control effect of the company.
Whether it can achieve the expected, semi annual report will give investors a clear answer. China economic network fashion channel will continue to pay attention.
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< p > related home textile knowledge link: < /p >
< p > < strong > 1. The competition of home textiles has gradually developed from "the seven heroes of the Warring States" to "three feet stand" < /strong > < /p >.
< p > Luo Lai and fuanna are listed for financing in 2009. Meng Jie, one of the three home textile giants, is gradually moving towards the capital market.
Three enterprises have entered the capital market one after another, which is undoubtedly a stimulus to the home textile industry, and has also made many home textile enterprises get a glimpse of it.
The gradual maturity of the industry indicates that the domestic textile market will have more intense competition in the future. The stronger the stronger, the weaker the weaker law of survival will be.
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< p > < strong > two, Internet marketing has broad prospects < /strong > < /p >
< p > the rapid development of e-commerce has already affected people's lives in an all-round way. Especially in the 80s, the mainstream consumer groups in the future, more and more people choose online shopping.
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< p > network marketing, which is free from time and space constraints, has little investment and great returns. The prospect of this channel is very broad.
The home textile enterprises that have signed cooperation agreements with Taobao mall have violet, mercury, Eral, Bo Yang, Kasen and other home textile enterprises, but the home textile market survey shows that the conversion rate of home textile enterprises network sales is less than 0.5 points.
So the way to network marketing has become a problem to be solved.
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< p > < strong > three, home textile "one-stop" shopping environment is now in embryo form < /strong > /p >
< p > 2009, many home textile brands launched the so-called "one-stop" home furnishing, displaying home furnishing supplies mainly based on bedding and other accessories.
The "one-stop" home Museum occupies more than 100 square meters. Because of the large investment and less return, the home textile brand mainly promotes the image of the "one-stop" home library, which is mostly funded by the enterprise itself.
Although this "one-stop" home library is still very limited, there is no doubt that this "one-stop" home shopping mall will be one of the trend of the home textile industry in the future.
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< p > the future development of home textiles: the next 3 years will be the changing period of home textile brands. The national brand of home textiles will emerge in many home textile brands, and large enterprises will also merge and merge small businesses.
Therefore, in order to avoid being eliminated in big waves, brand home textiles must be good at pforming in pformation and upgrading in pformation.
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