How To Cultivate Repeat Customers In Clothing Stores

< p > store cultivation < a href= "http://www.91se91.com/news/index_c.asp" > repeat customer > /a > do you know how to do it? With the increasing number of brands in China's retail market and increasing competition, most of the distribution and sales of sales enterprises or brands come from a small number of customers, that is, "20% of the customers achieve 80% sales of the stores". 20% of the customers are the key customers of the retail enterprises, and they have become "stabilizers" of the enterprises.

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< p > in a small town in the south, there is a young Midian merchant who is one of the 10 rice merchants in the town. He always stays in the shop waiting for customers, and his business is not very good.

One day, he realized that he should think more about the residents in the town, understand their needs and expectations, instead of simply providing rice for those who came to the store.

He believes that it can not just provide services that are exactly the same as those of other rice merchants, but should provide more for the residents.

He decided to set up records for customers' eating habits and purchase cycle, and began to deliver goods to customers.

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< p > first, he knocks at every a href= "http://www.91se91.com/news/index_c.asp" customer "/a" home, asking how many people there are, how many bowls of rice she needs to cook every day, and how big the rice cans are at home.

After that, he decided to provide free delivery service for every family and voluntarily fill up the rice cans of each family at regular intervals.

For example, a family of 4 needs an average of 2 bowls per day. The family needs 8 bowls of rice per day, and its rice can hold 60 bowls of rice or close to a bag of rice.

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By establishing these records and providing new services, P first succeeded in communicating with elderly customers, thereby establishing a more extensive and deeper relationship with more other residents.

His business is gradually expanding, and he needs more employees. One person is responsible for receiving customers who come to the mall to buy rice, and two people are responsible for delivery.

He spent time visiting residents to deal with the relationship between "a href=" http://www.91se91.com/news/index_c.asp "supplier" /a "and its well known residents.

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< p > such a simple story enlightens us from three aspects: < /p >

< p > first, seek direct contact with customers; < /p >

< p > Second, in depth understanding of these customers, understand their activities cycle and anything that helps to establish relationships with customers; < /p >

< p > Third, establish a customer oriented service system, and then cultivate loyal customers.

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< p > according to a survey, in the United States, an old customer in a retail store will buy an average of 50 thousand yuan in 10 years, and loyal customers will give the store 3 times the return.

They will take the initiative to buy it, so that the cost of marketing and selling on them will be much lower than the cost of attracting new customers.

In today's fierce competition in the retail market, enterprises must firmly grasp the consumers, and at the same time cultivate loyal customers in a reasonable way.

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< p > in today's service oriented society, consumers pay more attention to the service quality of brand pre sale, after sale and after sale. Service has also become one of the focuses of product premium.

After the product is sold, its after-sales service will be even more important than the sale service. The loss and neglect of after-sales service will result in the loss of customers, so I have been advocating domestic brands to enhance customer value-added services, such as doing some unrelated sales services, thereby increasing customer loyalty.

For example, through the way of monthly marketing to cultivate loyal customers, the brand will regularly send new samples to consumers who buy the brand products, and stimulate consumers' interest through after-sale experience.

Pre sale and sale services can only make consumers satisfied with the purchase behavior, really impress customers or after sales service, and many sales problems also appear in after sales, which is a problem for retail enterprises to consider.

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< p > it is not difficult to see that more and more brands are beginning to pay attention to store display. Brand quality display is the most intuitive and fast way to attract consumers. Clothing has been carefully recommended by colourful collocation and guided shopping, and then joint sales have been used to stimulate consumers' interest in buying. The appearance of collocates has further promoted the cultivation of loyal customers.

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