Customer Management Of Clothing Store Retail Management

In order to better understand how to manage key retail customers with distributors in the sales process. It is necessary for us to make some preparations. First of all, we need to understand that the current retail customers are becoming more and more important in our business. Next, we will further clarify who is the key retail customers that we should vigorously manage. Then we can understand why the key retail customer management has such a pivotal position in our business.

With the rapid development of retail enterprises, the power of retailers has greater and greater influence on the marketing activities of distributors and the market coverage of distributors. In this case, the retail customer has become the key factor determining the survival or death of the manufacturer.

With the development of the market, consumers' consumption behavior has become active, changeable and personalized. These changes make it more difficult for manufacturers to grasp the needs of consumers.

Retail companies are at the very end of the supply chain. Consumer To deal with, we can grasp the accurate change of consumer demand in time. Retail enterprises gradually adjust their traditional business philosophy and operation mode, and begin to play the role of market researcher, collect more accurate and timely consumption information, make independent decisions based on the analysis of consumer information, and actively contact with manufacturers, and require manufacturers to provide goods that satisfy the needs of consumers.

such Retailer Instead of relying on manufacturers to provide information about the sale of goods, they rely on their own first-hand data to decide the decisions of producers. In the United States, the proportion of retailers in total sales has been rising since 1930s, so far it has reached 94% of the proportion, basically monopolizing the consumer market, almost completely controlling the entire sales link.

The wide application of new technology in retailing industry has been continuously promoted. Retail enterprises Improve service quality and enhance its bargaining power in competition. Usually the retail trade applies the new technology to the information management technology of sales, procurement, storage and transportation, and sales.

A POS system consisting of barcode, electronic cash register, scanner, backstage computer and headquarters information center is established. Keeping records of real time purchase, sale and storage status of each commodity, managers can monitor business operations timely and correctly through the system, and make various procurement and inventory decisions.