How To Manage Underwear Terminal Stores

< p > < strong > 1. < a href= > http://www.91se91.com/news/index_c.asp > brand > /a > and management of goods < /strong > /p >

< p > 1.. Clear your target audience and make a reasonable choice.

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< p > it is said that "men are afraid of going wrong, women are afraid to marry wrong Lang". In fact, choosing brands is the same.

For example, I know that Ttiumph brand is really good, but there are very few consumer groups in my shop.

If I do it, I will not be able to make money.

So take an advertisement to describe it - only choose the right one, not the expensive one! It's the best for yourself! < /p >

< p > 2., on the basis of positioning, make a reasonable plan for the brand that you run.

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< p > the principles of product planning: clear, reasonable and complementary.

(common product portfolio includes different product line combinations, different price levels combination, different styles combination) < /p >

< p > it can be divided from several angles: < /p >

< p > (1), according to the different stages of brand development in the terminal market, we can divide it into new products, stable products, incremental products, and eliminated products; < /p >

< p > (2), according to the different status of each brand in the terminal brand, we can divide it into strategic products, profitable products and complementary products; (strong brand products, high profit products, high coverage products and distribution products) < /p >

< p > (3), according to the close degree of product sales opportunity and time, we can divide the products into seasonal and regular products.

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< p > dealers must pay attention to the competition and conflict between the brand of store management in the process of product selection, and try to avoid this phenomenon. At the same time, we should make good planning between products, so that the storefront products will have series and complementarity, so as to improve their overall competitiveness in the market. Through the planning of business products and effective integration of their resources, we can reduce store operating costs, reduce market charges, enhance the competitiveness of stores, and achieve the purpose of profit.

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< p > < strong > two. Management of personnel < /strong > /p >

< p > personnel management should be the most common and difficult part of operation.

Often hear many bosses complain that this employee is not ideal, that is not good, job hopping is also very frequent, and even some of them have become their own competitors.

Then how should we manage this aspect? < /p >

< p > 1. how to use < /p >

< p > here I want to tell you a little story: < /p >

People who have been to the temple know that once entering temple gate, the first thing is Maitreya Buddha, smiling face welcomes guests, and on his north side is black faced black faced Wei Tuo.

But it was said that a long time ago, they were not in the same temple, but in charge of different temples.

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< p > Maitreya Buddha is warm and happy, so there are so many people. But he doesn't care about anything. He doesn't care much about his accounts, so he still can't make ends meet.

While Wei Tuo is a good hand, he has a long face and is too serious.

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< p > the Buddha discovered this problem when he checked the incense burner. He put them in the same temple. The Maitreya Buddha was in charge of public relations and smiled at the eight party guests.

And Wei Tuo is impartial, and lets him take charge of the finance strictly.

In the division and cooperation of the two people, the temple is thriving.

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< p > in fact, in the eyes of the master of human beings, there are no useless people. Just like the master of martial arts, no need of valuable sword, picking flowers and flying leaves can hurt people, and the key is how to use them.

Find out the advantages of employees and give full play to their strengths.

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< p > 2, how to < a href= "http://www.91se91.com/news/index_c.asp > > management < /a > /p >

< p > remember that there are best-selling management books called "boiled Three Kingdoms", which put forward a method called "carrot and stick" for staff management, which is praised by many people.

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< p > personal understanding: the demand of employees is carrot, which symbolizes spiritual reward -- praise (emotion, atmosphere); material demand -- money (goods).

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< p > big stick symbolizes: a reasonable and clear reward and punishment system within the scope of responsibilities, a system of management, let data, system to speak.

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< p > the heat between them needs to be grasped.

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< p > the most talked about topic at ordinary times is "how to retain excellent shopping guide". Here I sum up several points: emotion keeps people - people are emotional animals, even if they praise and care more, they will win the hearts of employees; < /p >

< p > treatment and retention -- treatment is also an assessment of employees' self-worth. A good salary system is the key to keeping people.

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< p > system keeps people - a clear division of responsibilities, and the corresponding reward and punishment system can foster a positive and positive atmosphere.

A relaxed and pleasant working environment often increases not just sales performance, but a stable heart of employees.

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< p > < strong > three. < a href= < http://www.91se91.com/news/index_c.asp > inventory < /a > Management > /strong > /p >

< p > above, when it comes to brand management, too many brands will generate too much inventory pressure, so the premise is to manage the brand well.

When managing the brand, consider the stock ratio again.

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< p > inventory is very stressful, but too little inventory often delays sales opportunities, so reasonable inventory management becomes very important.

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< p > 1, according to different seasons to manage inventory: such as spring summer and autumn and winter, the choice of style and color; < /p >

< p > 2, according to complementary management inventory: if there is a similar method of dismissing sales emergency.

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< p > 3. Every day, we must make detailed inventory and inventory so as to make reasonable replenishment and avoid overstocking.

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< p > here, it is recommended that computer managed inventory be used conditionally.

Every paction will be knocked into the computer. Every night, you can see all the sales and inventory conditions on the day, and you can find the inventory problem in time.

By analyzing and analyzing the trading situation for a certain period of time, we can know clearly the latest product sales dynamics and the necessary inventory control.

It's not until the end that you realize that all you earn is a pile of stocks.

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