Interpretation Of Creative Breakthrough In Sales Promotion

Promotion has become the third leg of a brand. His importance is recognized by most of the store owners, but at the same time, many brand shops will enter a new confusion, that is, a lot of promotional techniques are identical and promotional homogenization, so how can we break through?

This is a difficult problem. The simplest way to break through the sales promotion is to make a big deal. But a small shop or even a small underwear brand manufacturer can hardly organize a large sales promotion campaign. Then, where are our breakthroughs?

Let's keep it. Promotion The focus of the breakthroughs is limited to the shops themselves. We must comply with the promotion of the manufacturers, but the sales promotion is aimed at the whole country. Holiday Sale Therefore, it is far from enough to expect manufacturers to promote sales. We must find a lot of reasons to promote sales in our stores.

VIP card, discount card, buy gift, all kinds of promotional forms have been no longer fresh with the seasons. The usual promotion can't be used again? Of course, we need to use it, but we need to optimize the used promotion methods. The VIP card must not be bought by anyone. The example we gave is that we only give a VIP card to a customer with a unit price of more than 80 yuan or a higher grade. He only buys 20 yuan and gives him the VIP card.

The innovation of sales promotion is based on the change of customers' different groups. This is our breakthrough idea. We can't deal with any customers with the same way of promotion. Remember, the needs of customers at different levels are different for promotion.

Once there was a brand. Underwear The shopkeeper bought 50 Whitman's hardcover poetry collections (25 yuan / book), 100 readers in the month (3 yuan / Ben), 60 small dolls (4 yuan / per), and placed them in the store, which was bought for promotion, but he did not disclose the information to the public. He chose to distinguish between customers when he promoted sales. His purpose was to identify his core customers. His brand was a very poetic name, and the image demand point was also a very romantic love story as a brand background. This is his classification of customers who buy products.

Customers who buy "Europa" (high-grade variety, 200 yuan / piece) give poems and VIP cards. Customers purchase one of the other two kinds of gifts at random, and offer discount cards. We can see that in this sales promotion, his sales goal has been achieved. At the same time, the high-end core customers have fully embodied the brand and the taste of the shop owner through the acquisition of exquisite poetry.