The Cost Of The Budget Should Be Considered Correctly In The Promotion Plan.

< p > < strong > 1, and the percentage of turnover < /strong > < /p >

< p > budget is based on a certain percentage of the annual business target to determine the sales promotion budget, and then assign to each month according to the business objectives of each month.

This budget method is simple, clear and easy to control, but lacks flexibility. Without considering the actual needs of promotional activities, it may affect the sales promotion effect.

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< p > < strong > 2, < a href= "http://www.91se91.com/news/index_c.asp" > the method of living within the means > /a > /strong > /p >

< p > budget is based on the financial resources of the retail store to determine the promotion budget.

This kind of budget method can ensure the lowest profit level of the enterprise, and it will not affect the profit because of the excessive expense of the promotion, but the sales promotion budget determined by this method may be lower than the optimal budget expenditure level, or higher than the optimal level.

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< p > < strong > 3, < a href= "http://www.91se91.com/news/index_c.asp" > competition equivalence method < /a > /strong > /p >

< p > that means deciding the retail sales promotion budget according to the approximate cost of competitors.

This kind of budget method can help others maintain their market share through the budget experience of others, but intelligence is not necessarily true, and the situation of each retailer is different, so it has limitations.

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< p > strong > 4, < a href= "http://www.91se91.com/news/index_c.asp" > target task method < /a > /strong > /p >

< p > budget is based on promotional objectives and tasks to determine promotional budgets.

This kind of budget method pays attention to the promotion effect, so that the budget can meet the actual demand. However, the determination of the promotion cost is subjective and not easy to control.

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< p > after determining the general budget for promotion, we must also consider the issue of business burden.

As the proportion of sales of food and daily necessities in retail stores and convenience stores is increasing, the way of joint promotion between manufacturers and stores has become a trend.

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< p > (1) the promotion activities of the manufacturer are integrated into the promotion plan of the store.

If manufacturers provide samples and gifts, organize promotional activities to promote specific manufacturers' products, cooperate with manufacturers in promotional activities of mass media, carry out promotional activities in stores, and subsidize promotional expenses by manufacturers.

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< p > (2) the manufacturer leased the store's specific location, right of use or equipment to the store to promote its goods.

Such as renting a shelf or a large number of display areas; paying the right to print advertisements on the back of shopping bags; paying the right to use the light boxes in the store to advertise.

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< p > promotion budget is a necessary step in promotional activities. Only when this link is designed, can the whole sales promotion be carried out normally.

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