Factors To Be Considered In Inventory Planning

< p > < strong > 1, < a href= > http://www.91se91.com/news/index_c.asp > > time > /a > determination < /strong > /p >

< p > under normal circumstances: when should the sales promotion take place and how long it should be held is one of the factors that must be considered in drawing up a promotion plan.

Generally speaking, the buying behavior of customers will be affected by factors such as season, month, date, weather, temperature, and seasonal factors.

If there are promotional activities in summer, the choice of promotional items is mainly cool drinks and fruit juices. If it is a promotional event in winter, promotional items will choose bedding or supplements. If sales promotions are held in different months of the year, sales in March, April, June and November will be the low season, while May, October, October, and sales will be the peak season. If you choose different dates in the same month, generally speaking, the purchasing power of the month is stronger than that at the end of the month, and the purchasing power of the weekend is stronger than usual.

In addition, important festivals are also a favorable opportunity for business promotion activities, often as the best topic of promotional activities.

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< p > < strong > 2, < a href= "http://www.91se91.com/news/index_c.asp > > promotion commodity < /a > the choice is < /strong > /p >

The purpose of any p promotion is inseparable from the increase in sales of goods. At the same time, choosing what commodity as a promotional vehicle has become the key to store promotion plan.

Whether sales promotion products are attractive to customers and whether prices are shocking will directly lead to the success or failure of promotional activities.

When choosing a promotional product, a retailer can choose some sensitive products and choose less sensitive products to form promotional merchandise combinations.

This needs to consider the seasonal changes, the ranking of merchandise sales, the matching degree of the manufacturers, the situation of the competitors, and so on, to select the most suitable promotional products.

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< p > < strong > 3, clear < a href= "http://www.91se91.com/news/index_c.asp" > promotion theme < /a > /strong > /p >

< p > when a business is organizing a sales promotion, it often draws up a sales promotion theme, which makes it easier to win customers' favor and let them know the reasons for store promotion.

Most stores use festivals as promotional purposes. Of course, shops can also be ingenious in choosing other subjects that other stores do not use, which is more conducive to attracting customers' attention.

Promotion themes often have the effect of striking the finishing touch, so we must draw up attractive sales promotion themes for the entire promotion content.

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< p > < strong > 4, the choice of promotion mode < /strong > < /p >

There are many specific ways to promote retail outlets, such as advertising, price cuts, stacks, trial eating, competitions, guesses and awards, limited time purchases, discounts, VIP cards, spot demonstrations, coupons, etc., P.

When formulating a specific sales promotion plan, a retail store must combine certain promotional methods according to the specific purpose of the promotion so as to achieve the purpose of promotion.

Shop sales promotion activities, businesses must choose the right means and means of promotion, in order to avoid entering the pure price promotion cycle.

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< p > < strong > 5, and the budget for promotion expenses is < /strong > /p >

An important part of P promotion plan is the preparation of promotion budget.

There are mainly two ways to prepare sales promotion budgets: one is the scale of turnover.

That is to say, based on the annual business objectives, use a percentage to calculate the total sales promotion budget of a year, and then apportion the sales activities according to the annual promotion plan.

The advantages of this method are easy to determine and easy to control. The drawback is that it lacks flexibility and does not consider the actual needs of each promotion.

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< p > there is another way to accumulate things one by one.

It is based on the promotional activities planned for a year, and each promotional event needs a specific amount, and then the cost of all promotional activities is added up, so that the annual sales promotion budget can be obtained.

The advantage of this method is that it can give full play to the key points of sales promotion by promoting sales activities, but the disadvantage is that it is difficult to control the promotion expenses. If sales promotion fails to achieve the corresponding effect, it will affect the business efficiency.

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< p > of course, many business promotions now cost more than their own business, and suppliers will actively cooperate to share part of the cost.

Therefore, when the store plans the promotion plan, we should pay attention to the promotion activities of the manufacturers in their promotion activities in order to save the promotion cost as much as possible.

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