Interpretation Of The Principles And Methods Of Commodity Pricing

One day, located at the door of Xinhua leather shoes company, Yanping North Road, there was a "big price tag" sign. At that time, Yanping North Road was too risky. Because when people bought things at Yanping North Road at that time, the manufacturers increased their selling price by two times, so that they could give a discount when counter-offer was made. Soon after the implementation of "no price" by Xinhua leather shoes company, many customers were very fond of its leather shoes, but they always felt that they had paid the price and lost their money, so that many businesses that saw the deal were blown away. The boss of the company thinks that "customers will compare with others and come back to Xinhua again." As expected, Xinhua company became popular after a long time. Many customers buy from stores that can be counter-priced. After discount, the price of leather shoes is still higher than that of Xinhua leather shoes companies, so customers are coming back to visit them.

" Man of his word The disadvantage is that it lacks flexibility, and its advantage is that transactions are simple and easy to generate a high credibility.

A thousand miles away, a thousand miles away.

Such goods Wholesale price A non integer method of ending with a zero end is called a "non integer price" by sales experts. This is a price that can excite consumers' desire to buy. The starting point of this strategy is that consumers always feel that the price of fractional price is lower than that of integer price.

One summer, a daily grocery store entered a batch of goods at a price of 1 yuan per item, but buyers were not enthusiastic. But the shop had to decide the price, but considering the cost of the purchase, it only reduced 2 cents, and the price became 9 cents and 8 cents. I can't imagine that the difference between the 2 cents has made the situation steeper, and the buyers have been in an endless stream, and the goods have been sold out quickly. The salesman was delighted and sighed, only 2 cents.

Practice has proved that the "non integer price method" can really inspire consumers to get a good psychological response and get obvious business results. Because the price of non integer is similar to the price of an integer, but it gives consumers different psychological information.

"8" has nothing to do with "hair", but rather believes it is not credible. It is always right to satisfy the psychological needs of the players.

According to foreign countries market research It is found that the number of commodities used in shopping malls and supermarkets in the booming market is ranked by 5, 8, 0, 3, 6, 9, 2, 4, 7 and 1 respectively. This phenomenon is not accidental. The root of this phenomenon is the role of consumer psychology. Figures with arc lines, such as 5, 8, 0, 3, 6 and so on, do not seem to be irritating and easy to be accepted by customers. The numbers without arc lines, such as l, 7 and 4, are not very popular. Therefore, in shopping malls and supermarkets, the figures of 8, 5 and so on appear most frequently, while 1, 4 and 7 appear less frequently.

The application of price figures should be combined with China's national conditions. Many people like the number 8, and think it will bring good luck to themselves; 4 words because of. Homophone "is dead" is taboo; 7 words, people feel uncomfortable in a boat; 6 words, because the Chinese people have 66 big words, 6 words are more popular.

Lin Changheng, a French Chinese entrepreneur, has a good command of money, and always considers the purchasing power of customers when he formulating the selling price of products. For example, the belt he made is priced according to the French's high, middle and low income. Low grade goods are suitable for the needs of the low-income people. They are set at about 50 francs, and the materials are ordinary cattle and sheep skins. High grade goods are suitable for the needs of high-income people. They are in the range of 500 to 800 francs. They are valuable, with Python skins and alligator skins. Some exclusive commodities are not priced, because for some people, he will buy them if he likes them and the price is higher. The middle cargo will be 200 to 300 francs.