Clothing Pricing Methods That Must Be Considered For Checking New People

　 1. Safety Law

The value of 10 yuan, sold for 20 yuan, is earned on the surface, but it may have lost a customer.

For general merchandise, the price is too high, which is not conducive to opening the market. If the price is too low, it may lose money. Therefore, the most reliable and reliable thing is to set the prices of commodities moderately, consumers can afford to buy them, and salesmen are also very convenient to promote sales.

Safety pricing is usually purchased by cost plus normal profit. For example, the cost of a pair of jeans is 80 yuan. According to the general profit level of the garment industry, expect each pair of jeans to get a profit of 20 yuan, then the safety price of this pair of jeans is 100 yuan. Safe pricing, price appropriate.

In practice, if a company's reputation is not big enough, even a safe price is not safe. Consumers who want to make famous brands and high consumption feel that your products are too low, and those who are practical and inexpensive are dissatisfied with your price.

　　 2. Adjustment method

Good adjustment is like lubricating oil, which can make the best selling, flat sales and unsalable goods unimpeded.

Austin retail companies, Wade, Germany, has successfully sold any commodity. For example, when Aus had just launched 10 thousand suits of underwear, the price was 4.5 to 6.2 times higher than that of ordinary underwear, but sales were still very strong. This is because this style of fashion has some special features in the past and inside. Customers are fresh and attractive. But by May 1988, when German cities launched a large number of underwear outside fashion, Austen suddenly dropped the price to just a little higher than the price of ordinary underwear. In this way, 8 months later, when underwear was not so attractive, Austen sold it at "cost price", and the price of each suit was less than 60% of that of ordinary underwear. The outdated clothes were still popular in Austen.

In the market competition, enterprises should always predict the change of supply and demand.

　 3. Low price method

Cheap goods are not good. Good goods are not cheap. This is a thousand years' experience. What you have to do is to eliminate this prejudice.

This strategy first sets the price of the product as low as possible, so that the new product is quickly accepted by the consumers, giving priority to the leading position in the market. Because of low profit, it can effectively exclude competitors and occupy the market for a long time. This is a long-term battle, suitable for some large enterprises with large capital.

For a production enterprise, the price of the product is very low. First, open the market, occupy the market, then expand production and reduce production costs. For commercial enterprises, it is possible to lower the selling price of goods as much as possible. Although the sales profit of a single commodity is relatively small, sales increase and total business profits will increase.

When applying the low price method, we should pay attention to: (1) prudent use of high-grade commodities; (2) prudent use of consumers who pursue high consumption.

　　 4. Special high price method

A unique product can only be sold at a unique price.

The special high price law means that when new products are launched into the market, the price will be much higher than the cost, so that the enterprise can gain a lot of profits in the short term, and then adjust the price according to the market situation.

Somewhere, a store entered a small number of high-end women's coats, asking for a price of 580 yuan. The operator of the shop saw that the material and workmanship of the coat were very good, and the color and style were very new. They had not appeared in the local market, so they set a high price of 1280 yuan, and sold out quickly.

If your product is very popular, and only one of you in the market, you can sell a higher price. However, this situation will not last too long. The best seller can also be imitated by others. Therefore, to maintain a higher price, we must constantly introduce unique products.