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    What Promotions Are Most Popular With Customers?

    2014/4/23 21:51:00 24

    Sales PromotionCustomersMarketing Strategy

    Store stores firmly establish the core purpose of customer service, adhere to the interests of customers as the core, adhere to the needs of customers as the center of gravity, adhere to the concept of "service first, customer first".


    Shop choice brand can no longer take the boss as the center, the boss likes the shop to operate, not the advertising as the center, the advertising intensity is big, the enterprise strength is big, the shop must also rush to the cabinet, take the profit as the center, as long as the profit space big shop also must do, such management way is more and more unpopular with the customer.


       Shop management The core is customer. The boss must study what kind of brand the customer likes. According to the needs of the customers and the consumption ability of the customers, making the brand is the wisest choice.


    According to the city business district where the store is located, according to the consumption characteristics of the consumer group, and the demand of the mainstream customers in the region, and the location of the business district where the store is located, and the target customers who serve the marketing location of the store, choose the brand that the store needs, and tailor products to customers according to their needs, and they will surely be welcomed by the target customers.


    If it is a tier two city level business district, it will be the most important. High-end business super stores Facing the high-end urban wealth women group, shops must adopt high-end brand names and luxury brands, store brands meet the requirements of customers' identity, consumer demand and status requirements, and customers will like to shop.


    If the three tier cities are Flagship store In addition, the image shop of the commercial street is mainly based on the brand of the terminal line and the two or three line brand with excellent quality as the auxiliary. The world famous brand is a supplementary planning pattern. The consumers of the three tier cities have very distinct characteristics. The high-end pursuit groups enjoy the beauty shop, and the high level is high to the exclusive store consumption, because the commercial street shopping groups are more complicated, the mainstream customers are mainly urban wage earners, and the service wage level is mainly popular.


    If it is a community store, quality marketing is the main reason, because the customers in the community are very fixed. Shops must adhere to the principle of "quality first, service first", so customers can like the products of shops.


    Choose the brand according to the customers' characteristics. If the high-end group highlights the brand strength, if the middle end consumer group highlights the product characteristics, if it is the low-end group, it is necessary to highlight the benefits.


    Select the brand concept brand innovation brand, because such a strong brand personality, customers are easy to remember and easy to accept.

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