Animation Marketing Into The Jinjiang Shoe Fair To Boost The Pformation And Upgrading Of Shoe Enterprises

< p > from April 18th to 21st, the sixteenth shoe fair was held at < a href= "http://www.91se91.com/news/index_c.asp" > Jinjiang < /a >.

1700 standard booths, 50 thousand square meters, and many local brands came together to attract more than 500 enterprises from more than 70 countries and regions such as the United States and Germany to seek business opportunities.

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< p > this shoe fair, outdoor, leisure, children's shoes and other sub categories of the rise of the market has a more intuitive performance, in addition to St. Valentine, Tianlun, Mingwei CAMKIDS and other outdoor brands to participate in the exhibition, but also have the first appearance of the local brand of the children, such as the brand of the west, such as the West and the West.

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< p > < strong > innovation, much sought after by merchants. < /strong > /p >

< p > as one of the important exhibition hall of the shoe fair, the Museum of science and technology achievements showcases the latest research and technological achievements in China, which has been sought after by businessmen.

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< p > "compared with last year, the focus of this year's science and Technology Museum is the exhibition area of innovative achievements. The exhibition area occupies more than half of the whole science and Technology Museum."

The head of the science and Technology Museum told reporters that the exhibition of innovation achievements involved 7 categories, namely sole, leather, fabric, foam sponge, comprehensive, accessories and packaging printing, covering the upstream and downstream products of the shoe industry chain.

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< p > this exhibition is no longer a simple display of footwear products, but extends to footwear derivatives. The new outdoor sports equipment, children's shoes, industrial design and other booths have attracted many spectators.

In the booth of children's shoes enterprises such as the west, the beautiful children's shoes are only a small part of the exhibition products. The products, such as schoolbags, stationery, toys and so on, which are derived from the cartoon characters of the enterprises, are filled with dazzling children.

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The outdoor outdoor wind is impressive to everyone. The outdoor sports brands such as Saint Valentine, Tianlun, CAMKIDS and so on are exhibiting for the first time. The exhibition exhibits a wealth of outdoor equipment, design, innovation, new technology and new materials. It is a concentrated display of the market prospect and vitality of P Sports equipment products.

This exhibition is displayed in the solo exhibition area, and the purpose is to display the new fashion of outdoor sports equipment products and docking the new market.

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Hong Qinming, deputy general manager of "P > CAMKIDS, said that all the local outdoor brands had been on the Quanzhou market for the professional market exhibition such as Munich outdoor exhibition in Asia. The outdoor sector of Quanzhou has left a deep impression on the industry. Today, with the help of the shoe fair platform, they will show their outdoor performance in the past years. This is a product of the subdivision of highly mature sneakers and a symbol of the formation of another new industrial cluster in Jinjiang.

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< p > no coincidence. Another new star of the subdivision industry is rising. Children's shoes enterprises such as Kasiron, stupid mouse and so on have appeared. The beautiful children's shoes have extended from simple shoes to clothing, schoolbags, stationery, toys and so on. The whole category of children's products have been gradually improved. Does this mean that the children's products industry in Jinjiang is going to sail away.

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P, a guest from Guiyang, Shen Hai did not want to leave in the stupid mouse exhibition area for a long time. He picked up a small pink sandal and pulled the cloth for a while. Finally, he asked, "is your brand in Guizhou?" he told reporters that he was doing adult sports shoes business. This time he came to see the shoe fair in Guiyang, looking for one or two brands of children's shoes to go back to do it, and saw that the clumsy mouse style was beautiful, and other supporting facilities were also rich, and then sprouting the idea of cooperation. Next, he would go to their company to further understand the details of cooperation.

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< p > < strong > creativity, driving shoe industry pformation < /strong > /p >

< p > > outdoor a href= "http://www.91se91.com/news/index_c.asp" > sports equipment < /a > brand CAMKIDS exhibition hall, there are three major themes, such as skiing, rock climbing and camping.

Its series of outdoor sports products, including professional, children, leisure and so on, are equipped with the latest creative design.

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< p > taking Anta brand as an example, it explains the charm of fashion with professional sports.

At this shoe fair, Anta joined hands with three Sochi Winter Olympic champions Zhou Yang, Zhang Hong and Li Jianrou at the shoe fair to jointly launch Anta's latest technology, A-WEB2.0 breathing net technology and a series of products.

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< p > at the same time, animation marketing is also coming into the vision of a company as a fashion and gradually becoming a trend and trend in various industries.

Kasiron, the brand of children's shoes, presented the brand connotation to the industry through the 3D animated cartoon "the dragon of Kasiron".

Last year, the company joined hands with Quanzhou Kung Fu Animation Design Co., Ltd. to produce the 3D cartoon "the dragon of search of Caron". It successfully married children's shoes and animated cartoon, and became a typical case of cultural creativity promoting the pformation of the real industry.

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< p > compassionate, very special way of thinking, "office worker" stupid mouse; love to show off, bully and fear "small man" fight bear...

The clumsy mouse animation attracted the visitors of the shoe fair.

Today, clumsy mouse KIDS has made new breakthroughs in marketing strategy in addition to its achievements in product production and brand operation.

This exhibition, clumsy mouse KIDS uses "micro animation" as the main keynote of brand differentiation marketing, and creates a colorful and fashionable lifestyle hall. On the one hand, it makes the clumsy mouse more vivid and interworking with consumers, thus enhancing brand influence and popularity. On the other hand, it tries to test children's creative industry through the extension of brand micro animation elements.

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< p > "many foreign animation brands like Disney and Snoopy are first animated, and then derivatives. We first have industries, and then do brand upgrading."

Kuang Weiping, general manager of clumsy mouse company, said that after the launch of the end of 2013, the turnover of the company increased by 30%.

At present, the company is discussing strategic cooperation with other enterprises, using brand value to introduce more stationery, women and babies and other derivatives.

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< p > in addition, < a href= "http://www.91se91.com/news/index_c.asp" > Shoe Expo < /a > every year, shoe culture animation creation competition is held to cultivate Jinjiang shoe culture and release its innovative vitality.

The competition is aimed at primary and secondary school students, vocational school students and kindergarten children, so that Jinjiang shoes culture can enter the vision of teenagers.

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< p > according to the American Society of industrial designers, sales of industrial designs can increase by US $1500 per investment of US $1.

Industry experts believe that at present, the footwear industry in Jinjiang is in the key node of pformation and upgrading. If we want to occupy the high-end links of the industrial value chain and win the market opportunities, we must develop space for industrial design and cultural creativity.

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